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Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
Engage EMEA 2010 - Rise of Facebook
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Engage EMEA 2010 - Rise of Facebook

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  • 1.
  • 2. Rise of Facebook<br />Justin Kistner, Sr. Mgr. of Social<br />
  • 3. First media revolution<br />
  • 4. First media revolution<br />
  • 5. Growth of media<br />
  • 6. Growth of media<br />
  • 7. Growth of media<br />
  • 8. Growth of media<br />#1 online activity last 2 years<br />Fastest growth last 2 years<br />Facebook is #1 in 111 of 131 countries<br />
  • 9. The Social Era<br />
  • 10. Shift from portals to social<br />
  • 11. Social media usage is exploding<br />3 out of 4 Americans use social technology*<br />2/3 of the global internet population visit social networks**<br />Social Media has overtaken porn as the #1 activity on the Web***<br />And, it’s growing at 3X the rate of the overall Internet**<br />* Forrester, The Growth Of Social Technology Adoption, 2008 **Nielsen, Global Faces & Networked Places, 2009 ***http://www.reuters.com/article/technologyNews/idUSSP31943720080916 <br />
  • 12. Social media is #1<br />
  • 13. Social is the 3rd era of the web<br />
  • 14. The Rise of Facebook<br />
  • 15. Most visited website in the world<br />
  • 16. Facebook dominates time online<br />
  • 17. #1 referrer for news <br />vs<br />01/2009<br />01/2010<br />07/2009<br />Upstream visits to news and media from Google News and Facebook from Hitwise<br />
  • 18. ¼ of all Internet users<br />
  • 19. Largest demographic: 35-54<br />
  • 20. Beyond a walled garden<br />
  • 21. Like button stats<br />Over 1 million sites use Like buttons<br />People who “like” articles click on 5.3X more links than they average Facebook user and have 2.4X as many friends on average (310 vs. 130)<br />Liking publishes to the newsfeed, adds to their profile, and is discoverable through searches<br />Using faces on the like button increases CTR by 5-10X<br />Sites that placed the plugin on the front and content pages received 2-10x more clicks per user than sites that placed the Activity Feed/Recommendations pluginonly on the front page<br />Over 70% of the top-performing sites have commenting enabled on the Like button<br />Users who click Like are between 25-54 with the median of 34. Newspaper subscribers are an average of 51 and the largest group is 65+<br />Users who click on the activity feed plugin generate 4X as many page views as the average user<br />
  • 22. Future of Facebook<br />
  • 23. Future of Facebook<br />
  • 24. Questions?<br />

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