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Engage EMEA 2010 - Optimize Hands-on Lab
 

Engage EMEA 2010 - Optimize Hands-on Lab

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  • IntroSetup story – MSFT backgroundPaint frustrations/challenges:New line of businessOpinions and guessing3 comp and pick 1 approachQuestions they were askingWho is our customer/market?What content, messaging and layouts will maximize conversions?How do move away from guessing?Maybe you’ve had questions like theseToday I’ll be talking aboutI’m guessing that you’re probably
  • Using web analytics to ID areas of opportunityHigh bounce rate on a landing pageFunnel drop off through sales processLow conversion rate on form completesUnderstand your marketing investmentsPaid search leading to product pagesEmail marketing into offersSEO into home pageConsider the business value of opportunitiesLead form’s 10% CR drives $10M in salesProduct sales funnel 1.8% CR generates $18M in salesMedia site’s 42PVs/visitor success event translates into $3M in ad revenue
  • Using web analytics to ID areas of opportunityHigh bounce rate on a landing pageFunnel drop off through sales processLow conversion rate on form completesUnderstand your marketing investmentsPaid search leading to product pagesEmail marketing into offersSEO into home pageConsider the business value of opportunitiesLead form’s 10% CR drives $10M in salesProduct sales funnel 1.8% CR generates $18M in salesMedia site’s 42PVs/visitor success event translates into $3M in ad revenue
  • Using web analytics to ID areas of opportunityHigh bounce rate on a landing pageFunnel drop off through sales processLow conversion rate on form completesUnderstand your marketing investmentsPaid search leading to product pagesEmail marketing into offersSEO into home pageConsider the business value of opportunitiesLead form’s 10% CR drives $10M in salesProduct sales funnel 1.8% CR generates $18M in salesMedia site’s 42PVs/visitor success event translates into $3M in ad revenue
  • Using web analytics to ID areas of opportunityHigh bounce rate on a landing pageFunnel drop off through sales processLow conversion rate on form completesUnderstand your marketing investmentsPaid search leading to product pagesEmail marketing into offersSEO into home pageConsider the business value of opportunitiesLead form’s 10% CR drives $10M in salesProduct sales funnel 1.8% CR generates $18M in salesMedia site’s 42PVs/visitor success event translates into $3M in ad revenue
  • Using web analytics to ID areas of opportunityHigh bounce rate on a landing pageFunnel drop off through sales processLow conversion rate on form completesUnderstand your marketing investmentsPaid search leading to product pagesEmail marketing into offersSEO into home pageConsider the business value of opportunitiesLead form’s 10% CR drives $10M in salesProduct sales funnel 1.8% CR generates $18M in salesMedia site’s 42PVs/visitor success event translates into $3M in ad revenue* Our site-wide tagging approach is the easiest solution currently available allowing an entire website to be “Optimize enabled” using a simple, common tag on all pages.  This tag has been thoroughly tested with W3C compliant HTML as well as hundreds of real-world web pages. Because some web pages are not W3C compliant or have unique tagging situations, we provide a simple configuration file that allows site-wide tagging to be disabled on any individual page that has an issue so that Optimize can still be universally set-up.