Your SlideShare is downloading. ×
Engage EMEA 2010 - Integrating Mobile App Tracking
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Engage EMEA 2010 - Integrating Mobile App Tracking

801
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
801
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.
  • 2. Integrating Mobile App Tracking
    Paul Lawbaugh, Webtrends
    Eric Butler, Webtrends
  • 3. Mobile Apps
    Applications compiled for a specific platform (iPhone, Android, BlackBerry)
    Leveraging Webtrends SDK
  • 4. Developer Network
    http://developer.webtrends.com
  • 5. Getting Started
    Create a new Webtrends Datasource for your app
    Create a new corresponding Profile for your app
    Download the Webtrends SDK
    Add the Webtrends SDK into your project with your new Datasource
  • 6. What does that give you?
    An amazing start. Automatic methods will provide you with basic elements for reporting
    New Mobile Report Pack will pick up the mobile parameters
  • 7.
  • 8. You’re Just Getting Started
    As with any measurement effort, you’ll want to think through what data is important to you
    Any event can be tracked and measured
    Extending your measurements to identify Conversions, Paths and Scenarios is easily accomplished
  • 9. Measurement Ideas
    Intra-screen view measurements (eg, tabs, buttons, ads, etc.)
    “External” views (eg, launching browser)
    App Preferences
    App user identity (username, account)
  • 10. Webtrends Considerations
    Assign each app (per platform) its own Datasource and Profile
    Leverage the new Mobile Report Pack (available in the upcoming Fall Release)
    Create a rollup Profile across all of your mobile apps
  • 11. Resources
    Webtrends Developer Network
    http://developer.webtrends.com/
    Webtrends SDK Documentation
    http://product.webtrends.com/DC/iphone/index.html
    http://product.webtrends.com/DC/android/index.html
    http://product.webtrends.com/DC/blackberry/index.html