Engage EMEA 2010 - Data Collection Performance
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Engage EMEA 2010 - Data Collection Performance

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Engage EMEA 2010 - Data Collection Performance Engage EMEA 2010 - Data Collection Performance Presentation Transcript

  • Data Collection Performance
    Bruce Kenny, Webtrends
    Eric Butler, Webtrends
  • Data Collection Philosophy
    Always on
    High Performance
    View slide
  • Webtrends Data Collection
    Webtrends On Demand global data collection footprint
    Globally distributed DNS to ensure the fastest response for first requests
    Regional data centers to provide optimal response times
    Data collection traffic is load balanced across data centers to ensure the fastest response for each individual visitor
    View slide
  • Stay current
    The Webtrends Tag Builder is updated regularly with enhancements and fixes.
    Keep current with the latest HTML and JavaScript generated by Webtrends to best leverage this powerful functionality
    Release notes from the most recent update:
    http://releasenotes.webtrends.com/on-demand/category/tagbuilder/
  • New Asynchronous Functionality
    Updating Webtrends JavaScript
    Leveraging newer standards
    Increasing page load performance
  • New Asynchronous Functionality
    JavaScript improvements
    Using javascriptto populate variables into a queue until the Webtrends javascript is ready to use them
    New JavaScript functionalityLeveraging the HTML5 attribute "async" to allow the javascript to be loaded asynchronously to the rest of the page load
  • New Asynchronous Functionality
    Webtrends innovationIntroducing a new callback method for the cross-domain "wtid.js" callback, allowing for that call to be non-blocking to the rest of the page load
    Webtrends performance
    Decoupling of the cross-domain "wtid.js" callback, allowing Webtrends to host that functionality closer to visitors
  • Performance Improvements
    Current
    Async
    Solution
  • Resources
    Webtrends Tag Builder
    http://tagbuilder.webtrends.com/
    Webtrends Developer Network
    http://developer.webtrends.com/
    Webtrends SDK Documentation
    http://product.webtrends.com/DC/iphone/index.html
    http://product.webtrends.com/DC/android/index.html
    http://product.webtrends.com/DC/blackberry/index.html
  • Technical FAQs
    What about pre-HTML5 browsers?
     
    The async tag allows the “code” to be executed asynchronously for browsers that support HTML5.  But because we are also attaching the script-file to the DOM on older browsers we don’t stop the parser/render.   But the DOMContentLoaded (aka onload) event will be held up for pre-HTML5 browsers.  This is still a performance increase since the downloading of the tag happens in parallel to the page rendering.
     
  • Technical FAQs
    If the tag is being loaded Async and I have hard-coded dcsCollect and dcsMultitrack calls doesn’t this introduce a race-condition?
     
    No, because all commands will be pushed into a queue (JavaScript array).  And the tag will start pulling from that queue when the WebtrendsTag is instantiated and ready for processing (e.g. after it’s finished loading the WT.co_fparam from the cookie or wtid.js).
     
     
  • Technical FAQs
    Do we still place the tag at the bottom of the Body tag?
    No, you should place the tag in the Head tag.  Since you want the process to begin as early as possible.  For low bandwidth devices (like smart phones) this gives you a better chance of registering the hit if the user clicks a link before the pages has finished loading.   We are still doing performance testing to find the optimal place in the head to place the tag (if it should be one of the first scripts or one of the last scripts).
     
     
  • Technical FAQs
    Will the async tag be usable from Flash?
    Yes, but any existing  Flash(External Interface) calls will need to be modified to push items onto the queue instead of calling our existing dcsXXX methods.
     
    What happens if the call to wtid.js is unreachable for some reason?
    Nothing…  No error, no hits, no wasted CPU cycles, just nothing…