Plagued with Bad Practices• Document Ping Pong • Communication Bottlenecks• Information Hoarding • Occupational Spamming
The Rise of the Social Enterprise Lack of Business Social Context SitesLack ofParticipation The Social Enterprise Team Portals Sites Lack of Discoverability
Building on the Promise of the Intranet» Leverage the wisdom of the crowd» Unlock the expertise in your organization» Improve response times to customer support or sales issues» Efficiently capture ideas» Break down the walls between people, groups and departments
3 Critical Success Factors for Enterprise Social
Exciting New Concepts!From today’s hip, young data scientists “If you cannot measure it, you cannot improve it.” - Lord Kelvin “Not everything important can be measured, and not everything that can be measured is important” - Einstein
Growing Enterprise CollaborationUsage, events, Participation, By individual,actions, content consumption, department, geo& people contribution officeTrack adoption Understand both Connect usageand usage over passive usage & engagementtime and active to business collaboration value
Integrated Reporting in a SaaS Solution NewsGator Insights Communities & Spheres Events People Geo & Departments Profile Completion SharePoint Insights Pages & Content Visits & Sessions Web Parts Breadcrumbs Lists Users Onsite Search Document Actions Custom Insights
Build a Measurement StrategyWORKSHOP OVERVIEWAnalytics Strategy – Develop a high-level measurement strategy for your SharePointSharePoint Intranet intranet to improve adoption, usage, usability and governance. Document KPIs and success metrics.Analytics Strategy – Gain an understanding of measurement options and approaches toSharePoint Social adoption, contribution, consumption, and collaboration for socialEnterprise enterprise initiatives leveraging SharePoint.Analytics Strategy – Develop a measurement strategy for your SharePoint for InternetSharePoint for Internet Sites initiatives to improve campaign performance, usage andSites usability.Analytics Strategy – Understand the differences in measurement techniques for web vs.Mobile SharePoint mobile, and develop key metrics and measurement strategies for your mobile SharePoint sites.
Top 5 Take-Aways• A social enterprise can deliver significant benefit to your organization• It doesn’t just happen – it requires effort• Business alignment, people engagement, technology enablement• You can’t improve it if you don’t measure it• Webtrends can help!
Session You Must SeeToday @ 2:50 :Designing a MeasurementFramework for the Social Enterprise Susan Etlinger, Altimeter Group