Enterprise CollaborationDriving Adoption and Organizational Maturity               Melissa Risteff & Jeff Seacrist
IntroductionsMELISSA RISTEFF              JEFF SEACRISTNewsGator                    WebtrendsSVP, Enterprise Engagement   ...
Agenda•    The Rise of the Social Enterprise•    The Future of Work•    The Measurement Imperative•    Webtrends + NewsGat...
The Rise of theSOCIAL ENTERPRISE
Plagued with Bad Practices•  Document Ping Pong                          •  Communication Bottlenecks•  Information Hoardi...
The Rise of the Social Enterprise                                       Lack of                                       Busi...
Building on the Promise of the Intranet»  Leverage the wisdom of the crowd»  Unlock the expertise in your organization»  I...
3 Critical Success Factors for       Enterprise Social
Building the Social Workplace
Engagement –It’s not a straight line
Empathy and Pride –Major Drivers of Performance
Adoption is athroughput, whereasengagement is a goal                                           HumanAwareness. Enrollment....
Bringing Worlds      PeopleTogether   Engagement                        Business                        Alignment         ...
The Future of   Work
The Needs ofWorkers areChanging
The Systems Need    to Change Too
NewsGator Makes Social Real
AccessWhen and Where you Need It
Bringing Activity Together
Human-Centric User Control
Build an Enterprise Social Graph
Link ideas toinnovation
THE MEASUREMENTIMPERATIVE
Exciting New Concepts!From today’s hip, young data scientists      “If you cannot measure it,      you cannot improve it.”...
A Step-By Step Process                         25
Employee Maturity Curve                         Collaborate                       Contribute                   Consume    ...
Webtrends + NewsGator
Growing Enterprise CollaborationUsage, events,     Participation,    By individual,actions, content   consumption,      de...
Webtrends for SharePoint
Integrated Reporting in a SaaS Solution                       NewsGator Insights                         Communities & Sph...
Build a Measurement StrategyWORKSHOP                  OVERVIEWAnalytics Strategy –      Develop a high-level measurement s...
Top 5 Take-Aways•  A social enterprise can deliver significant   benefit to your organization•  It doesn’t just happen – i...
Session You Must SeeToday @ 2:50 :Designing a MeasurementFramework for the Social Enterprise  Susan Etlinger, Altimeter Gr...
Rate Session   &Speakers/Panelists
Thank YouMelissa Risteff                Jeff SeacristSVP of Enterprise Engagement   VP – Partner SolutionsNewsGator       ...
Engage 2013 - Enterprise Collaboration
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Engage 2013 - Enterprise Collaboration

  1. 1. Enterprise CollaborationDriving Adoption and Organizational Maturity Melissa Risteff & Jeff Seacrist
  2. 2. IntroductionsMELISSA RISTEFF JEFF SEACRISTNewsGator WebtrendsSVP, Enterprise Engagement VP, Partner Solutionsmristeff@newsgator.com jeff.seacrist@webtrends.com @jeffseacrist@mristeff
  3. 3. Agenda•  The Rise of the Social Enterprise•  The Future of Work•  The Measurement Imperative•  Webtrends + NewsGator•  Q&A
  4. 4. The Rise of theSOCIAL ENTERPRISE
  5. 5. Plagued with Bad Practices•  Document Ping Pong •  Communication Bottlenecks•  Information Hoarding •  Occupational Spamming
  6. 6. The Rise of the Social Enterprise Lack of Business Social Context SitesLack ofParticipation The Social Enterprise Team Portals Sites Lack of Discoverability
  7. 7. Building on the Promise of the Intranet»  Leverage the wisdom of the crowd»  Unlock the expertise in your organization»  Improve response times to customer support or sales issues»  Efficiently capture ideas»  Break down the walls between people, groups and departments
  8. 8. 3 Critical Success Factors for Enterprise Social
  9. 9. Building the Social Workplace
  10. 10. Engagement –It’s not a straight line
  11. 11. Empathy and Pride –Major Drivers of Performance
  12. 12. Adoption is athroughput, whereasengagement is a goal HumanAwareness. Enrollment. Courage. Value. Productivity
  13. 13. Bringing Worlds PeopleTogether Engagement Business Alignment Technology Enablement To Make Social Real
  14. 14. The Future of Work
  15. 15. The Needs ofWorkers areChanging
  16. 16. The Systems Need to Change Too
  17. 17. NewsGator Makes Social Real
  18. 18. AccessWhen and Where you Need It
  19. 19. Bringing Activity Together
  20. 20. Human-Centric User Control
  21. 21. Build an Enterprise Social Graph
  22. 22. Link ideas toinnovation
  23. 23. THE MEASUREMENTIMPERATIVE
  24. 24. Exciting New Concepts!From today’s hip, young data scientists “If you cannot measure it, you cannot improve it.” - Lord Kelvin “Not everything important can be measured, and not everything that can be measured is important” - Einstein
  25. 25. A Step-By Step Process 25
  26. 26. Employee Maturity Curve Collaborate Contribute Consume Connect Create
  27. 27. Webtrends + NewsGator
  28. 28. Growing Enterprise CollaborationUsage, events, Participation, By individual,actions, content consumption, department, geo& people contribution officeTrack adoption Understand both Connect usageand usage over passive usage & engagementtime and active to business collaboration value
  29. 29. Webtrends for SharePoint
  30. 30. Integrated Reporting in a SaaS Solution NewsGator Insights Communities & Spheres Events People Geo & Departments Profile Completion SharePoint Insights Pages & Content Visits & Sessions Web Parts Breadcrumbs Lists Users Onsite Search Document Actions Custom Insights
  31. 31. Build a Measurement StrategyWORKSHOP OVERVIEWAnalytics Strategy – Develop a high-level measurement strategy for your SharePointSharePoint Intranet intranet to improve adoption, usage, usability and governance. Document KPIs and success metrics.Analytics Strategy – Gain an understanding of measurement options and approaches toSharePoint Social adoption, contribution, consumption, and collaboration for socialEnterprise enterprise initiatives leveraging SharePoint.Analytics Strategy – Develop a measurement strategy for your SharePoint for InternetSharePoint for Internet Sites initiatives to improve campaign performance, usage andSites usability.Analytics Strategy – Understand the differences in measurement techniques for web vs.Mobile SharePoint mobile, and develop key metrics and measurement strategies for your mobile SharePoint sites.
  32. 32. Top 5 Take-Aways•  A social enterprise can deliver significant benefit to your organization•  It doesn’t just happen – it requires effort•  Business alignment, people engagement, technology enablement•  You can’t improve it if you don’t measure it•  Webtrends can help!
  33. 33. Session You Must SeeToday @ 2:50 :Designing a MeasurementFramework for the Social Enterprise Susan Etlinger, Altimeter Group
  34. 34. Rate Session &Speakers/Panelists
  35. 35. Thank YouMelissa Risteff Jeff SeacristSVP of Enterprise Engagement VP – Partner SolutionsNewsGator Webtrendsmristeff@newsgator.com Jeff.seacrist@webtrends.com blogs.newsgator.com blogs.webtrends.com @mristeff @jeffseacrist

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