Using Mobile App SDKs

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Eric Butler & Paul Lawbaugh of Webtrends …

Eric Butler & Paul Lawbaugh of Webtrends

Every organization has mobile app plans, whether web apps or native platform apps. This session covers best practices for getting started and using Webtrends' mobile SDKs to create meaningful reporting data.

More in: Technology , Business
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  • 1. Mobile App SDKsPaul Lawbaugh
  • 2. Anatomy of a Mobile App
    Screens
    Activities & Data
    Configuration
  • 3. Content, Actions, Events
    What you are analyzing:
    App Adoption
    User Experience
    Audience Attributes
    Troubleshooting
  • 4. Capturing Content with SDKs
    Types of Content:
    Screens
    Media Content
    Products
    Ads
  • 5. Capturing Actions with SDKs
    Actions:
    Touch Events
    Buttons & Objects
    Orientation/Gyro
    Media Interactions
  • 6. Capturing Events with SDKs
    System Events:
    App Starts/Stops
    Pause/Background
    Errors
    Activity Starts/Stops?
  • 7. What’s in the SDKs?
    Contents of Mobile SDKs
    WT Library [.jar, framework, ...]
    XML Configuration File
    Readme
    Setup/Sample
    • Quick Setup
    • 8. Optional Setup
    • 9. Sample App
  • Configuring SDKs
    Contents of XML Configuration
    Webtrends DCS ID
    Visitor ID Method
    Geolocation Tracking
    Performance Options
    Automatic Error Handler?
    Debug Mode?
  • 10. Convenience Methods
    Methods included to help you meet specific analysis goals
    Content Methods
    Actions Methods
    System Events
  • 11. Convenience Methods
    Content Methods
    onContentView
    onMediaEvent
    onAdClickEvent
    onAdImpressionEvent
    onSearchEvent
    onProductView
  • 12. Convenience Methods
    Actions
    onButtonClick
    onCustomEvent
    Orientation?
    Gyro/Accel?
    Swipe/Touch Events?
    onActivityStart
    onActivityEnd
  • 13. Convenience Methods
    System Event Methods
    onApplicationStart
    onApplicationTerminate
    onApplicationError
    setConfigured (disabling collection)
  • 14. Definitive Guide
    Definitive Guide to Webtrends SDKs Methods and Parameters
    https://developer.webtrends.com/docs/DOC-1221