Chris Stutzman: Principal Analyst                                1
@webtrends #wtengage   © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
@webtrends #wtengage   © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
@webtrends #wtengage   © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
@webtrends #wtengage   © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
How do you connect the dots in a world of evolvingplatforms and touchpoints?
Two out of three marketers stuggle to implementdigital marketing strategies                                     Source: 20...
Meanwhile, marketing organizations are in a state of flux                              Source: April 27, 2010, “Create An A...
Tomorrow’s brands can’t be led by yesterday’smarketing organization.                                                10
Accept ChangeDare The Status QuoAct ContinuouslyParticipate PersonallyTear Down Boundaries
A              D              A             P              T    Accept        Dare the         Act        Participate    T...
A              D              A             P              T    Accept        Dare the         Act        Participate    T...
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A              D              A             P              T    Accept        Dare the         Act        Participate    T...
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A              D              A             P              T    Accept        Dare the         Act        Participate    T...
18
A              D              A             P              T    Accept        Dare the         Act        Participate    T...
20
A              D              A             P              T    Accept        Dare the         Act        Participate    T...
22
How do you connect the dots in a world of evolvingplatforms and touchpoints?
Use adaptive intelligence to connect the dots of thecustomer lifecycle                                       TV           ...
@webtrends #wtengage   © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
Chris Stutzman, Forrester
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Chris Stutzman, Forrester

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Chris Stutzman, Forrester

  1. 1. Chris Stutzman: Principal Analyst 1
  2. 2. @webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
  3. 3. @webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
  4. 4. @webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
  5. 5. @webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
  6. 6. How do you connect the dots in a world of evolvingplatforms and touchpoints?
  7. 7. Two out of three marketers stuggle to implementdigital marketing strategies Source: 2010 Accenture Global CMO and CIO Survey 8
  8. 8. Meanwhile, marketing organizations are in a state of flux Source: April 27, 2010, “Create An Adaptive Global Organization” Forrester report 9
  9. 9. Tomorrow’s brands can’t be led by yesterday’smarketing organization. 10
  10. 10. Accept ChangeDare The Status QuoAct ContinuouslyParticipate PersonallyTear Down Boundaries
  11. 11. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 12
  12. 12. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 13
  13. 13. 14
  14. 14. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 15
  15. 15. 16
  16. 16. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 17
  17. 17. 18
  18. 18. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 19
  19. 19. 20
  20. 20. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 21
  21. 21. 22
  22. 22. How do you connect the dots in a world of evolvingplatforms and touchpoints?
  23. 23. Use adaptive intelligence to connect the dots of thecustomer lifecycle TV Tablet Search Online Display Ads Smartphone Social Media Website Communities/Forums Retail Customer Service eCommerce Email
  24. 24. @webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.

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