Chris Stutzman, Forrester

  • 587 views
Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
587
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Chris Stutzman: Principal Analyst 1
  • 2. @webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
  • 3. @webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
  • 4. @webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
  • 5. @webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.
  • 6. How do you connect the dots in a world of evolvingplatforms and touchpoints?
  • 7. Two out of three marketers stuggle to implementdigital marketing strategies Source: 2010 Accenture Global CMO and CIO Survey 8
  • 8. Meanwhile, marketing organizations are in a state of flux Source: April 27, 2010, “Create An Adaptive Global Organization” Forrester report 9
  • 9. Tomorrow’s brands can’t be led by yesterday’smarketing organization. 10
  • 10. Accept ChangeDare The Status QuoAct ContinuouslyParticipate PersonallyTear Down Boundaries
  • 11. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 12
  • 12. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 13
  • 13. 14
  • 14. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 15
  • 15. 16
  • 16. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 17
  • 17. 18
  • 18. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 19
  • 19. 20
  • 20. A D A P T Accept Dare the Act Participate Tear down change status quo continuously personally boundariesAdaptive marketers require adaptive intelligence that is… Nimble Inspiring Rapid Empowering Omni-Channel 21
  • 21. 22
  • 22. How do you connect the dots in a world of evolvingplatforms and touchpoints?
  • 23. Use adaptive intelligence to connect the dots of thecustomer lifecycle TV Tablet Search Online Display Ads Smartphone Social Media Website Communities/Forums Retail Customer Service eCommerce Email
  • 24. @webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.