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Webtrends der weg nach vorn - Casey Carey
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Webtrends der weg nach vorn - Casey Carey

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  • Of course, most brand websites are ill-equipped and ill-prepared for an adaptive, sense-and-respond digital "social" age. The site platforms are often impenetrably bureaucratic, impossibly inflexible and all too commonly cornered by territorial IT or "digital" managers who have little incentive or reward structure to drive innovation or real-time iteration. Most marketers -- most of whom "iterate" dozens of times a week in their own personal social-media pursuits -- have little patience for this.
  • We have a grand, but strikingly simple vision:We are going to make your digital marketing better.To do this, we are focused on providing unique and innovative portfolio of integrated applications designed to enable marketers to easily Attract and Engage, Target and Convert, Measure and Analyze prospects and customers across multiple digital touch points. Our flexible and open approach, allow you to use capabilities individually or in combination to meet your specific business needs including leveraging tight integrations with partner applications. And we're going to provide you the smartest team of people to teach, show, and/or execute this. (services)
  • Third thingRoad mapBruce------------------------------------------------------------------Headline: Road map to our visionThe third thing for today is to share with you our areas focus for the 6-12 months, all with an eye towards delivering on our vision.But before I do that, I always like to recognize those who help make it happen, specifically Bruce Kenny. If I’m the Art part of this process, then Bruce is definitely the Science. Bruce and his team help drive innovation, build and test the products and manage our awesome hosted operations. This year I’d like to mix it up a bit and bring him up on stage. Please join me in welcoming Bruce Kenny to the stage.
  • Transcript

    • 1.
    • 2. Webtrends Product Road Map
      Casey Carey, VP of Products
      @caseycarey
    • 3. 3
      2 of 3 marketers struggle with theirDIGITAL STRATEGY
      3
    • 4. a new generation ofDIGITAL MARKETING
    • 5. create, measure, and improveDIGITAL MARKETING
      Attract & Engage
      Target & Convert
      Measure & Analyze
      Customer Scoring& Segmentation
      Testing & Optimization
      Targeting Campaigns
      Conversion Applications
      Search Engine Marketing
      Social Network & Display Advertising
      Content & Engagement Applications
      Digital Analytics
      Campaign Analytics
      Customer Analytics
      Mobile Apps
      Mobile
      Web
      Social Web
      Web & Micro-sites
    • 6. the
      ROAD AHEAD
    • 7. CHALLENGE #1
      The “Splinternet”
    • 8. yesterday’sDIGITAL BUSINESS
    • 9. today’sDIGITAL BUSINESS
    • 10. one optionMEASUREMENT IN SILOS
    • 11. another optionA WEB ANALYTICS TOOL
    • 12. providing unifiedCHANNEL AND BRAND
      Brand
      Channels
    • 13. CHALLENGE #2
      New Data Sources
    • 14. <!-- START OF SmartSource Data Collector TAG -->
      <scripttype="text/javascript">
      //<![CDATA[
      // Add custom parameters here.
      //_tag.WT.mc_id=_tag.dcsQP("cid");
      _tag.dcsCollect();
      //]]>>
      </script>
      <noscript>
      <div><imgalt="DCSIMG" id="DCSIMG" width="1" height="1" src="http://statse.webtrendslive.com/dcswxkx6r100004rra9vt8h0n_9g3z/njs.gif?dcsuri=/nojavascript&amp;WT.js=No&amp;WT.tv=8.6.0"/><
    • 15.
    • 16. adding rich,NEW DATA SOURCES
      Brand
      Channels
    • 17. CHALLENGE #3
      Campaign Analytics
    • 18.
    • 19. tracking campaignsACROSS CHANNELS
      Campaign
    • 20. The next generation of Digital Analytics.
    • 21.
      • Analytics Across Your Digital Channels
      • 22. Data Beyond the Tag
      • 23. Intelligent Campaign Discovery
    • PREVIEW
    • 24. SPACES
    • 25.
    • 26.
    • 27.
    • 28. built on
      DATA STANDARDS
    • 29. SITE
    • 30.
    • 31.
    • 32.
    • 33.
    • 34.
    • 35.
    • 36. FACEBOOK
    • 37.
    • 38. Facebook Page
      Facebook App
      API
      API
    • 39. Comments
      Shares
      Likes
      Fans
    • 40.
    • 41. MOBILE
    • 42.
    • 43.
    • 44.
    • 45.
    • 46. GROUPS
    • 47.
    • 48.
    • 49.
    • 50. CAMPAIGNS
    • 51.
    • 52.
    • 53.
    • 54. ?
    • 55.
    • 56. Campaign Dashboard
      Bitly Integration
      Alexa Traffic Rank
      HTML5 Geomaps
      New Look and Feel
      iOS SDK
      Mobile Report Packs
      Groups
      Thumbnails
      Facebook API Data
      Improved Usability
      PostRank Engagement Score
      Social Report Packs
      iTunes Data
      Spaces
      Windows Phone SDK
      Blackberry SDK
      Improved Profile Dashboards
      Campaign Discovery
      Page Dashboard
      Android SDK
    • 57. April 25th
      56
    • 58.
      • Analytics Across Your Digital Channels
      • 59. Data Beyond the Tag
      • 60. Intelligent Campaign Discovery