Webtrends der weg nach vorn - Casey Carey
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  • Of course, most brand websites are ill-equipped and ill-prepared for an adaptive, sense-and-respond digital "social" age. The site platforms are often impenetrably bureaucratic, impossibly inflexible and all too commonly cornered by territorial IT or "digital" managers who have little incentive or reward structure to drive innovation or real-time iteration. Most marketers -- most of whom "iterate" dozens of times a week in their own personal social-media pursuits -- have little patience for this.
  • We have a grand, but strikingly simple vision:We are going to make your digital marketing better.To do this, we are focused on providing unique and innovative portfolio of integrated applications designed to enable marketers to easily Attract and Engage, Target and Convert, Measure and Analyze prospects and customers across multiple digital touch points. Our flexible and open approach, allow you to use capabilities individually or in combination to meet your specific business needs including leveraging tight integrations with partner applications. And we're going to provide you the smartest team of people to teach, show, and/or execute this. (services)
  • Third thingRoad mapBruce------------------------------------------------------------------Headline: Road map to our visionThe third thing for today is to share with you our areas focus for the 6-12 months, all with an eye towards delivering on our vision.But before I do that, I always like to recognize those who help make it happen, specifically Bruce Kenny. If I’m the Art part of this process, then Bruce is definitely the Science. Bruce and his team help drive innovation, build and test the products and manage our awesome hosted operations. This year I’d like to mix it up a bit and bring him up on stage. Please join me in welcoming Bruce Kenny to the stage.

Webtrends der weg nach vorn - Casey Carey Presentation Transcript

  • 1.
  • 2. Webtrends Product Road Map
    Casey Carey, VP of Products
    @caseycarey
  • 3. 3
    2 of 3 marketers struggle with theirDIGITAL STRATEGY
    3
  • 4. a new generation ofDIGITAL MARKETING
  • 5. create, measure, and improveDIGITAL MARKETING
    Attract & Engage
    Target & Convert
    Measure & Analyze
    Customer Scoring& Segmentation
    Testing & Optimization
    Targeting Campaigns
    Conversion Applications
    Search Engine Marketing
    Social Network & Display Advertising
    Content & Engagement Applications
    Digital Analytics
    Campaign Analytics
    Customer Analytics
    Mobile Apps
    Mobile
    Web
    Social Web
    Web & Micro-sites
  • 6. the
    ROAD AHEAD
  • 7. CHALLENGE #1
    The “Splinternet”
  • 8. yesterday’sDIGITAL BUSINESS
  • 9. today’sDIGITAL BUSINESS
  • 10. one optionMEASUREMENT IN SILOS
  • 11. another optionA WEB ANALYTICS TOOL
  • 12. providing unifiedCHANNEL AND BRAND
    Brand
    Channels
  • 13. CHALLENGE #2
    New Data Sources
  • 14. <!-- START OF SmartSource Data Collector TAG -->
    <scripttype="text/javascript">
    //<![CDATA[
    // Add custom parameters here.
    //_tag.WT.mc_id=_tag.dcsQP("cid");
    _tag.dcsCollect();
    //]]>>
    </script>
    <noscript>
    <div><imgalt="DCSIMG" id="DCSIMG" width="1" height="1" src="http://statse.webtrendslive.com/dcswxkx6r100004rra9vt8h0n_9g3z/njs.gif?dcsuri=/nojavascript&amp;WT.js=No&amp;WT.tv=8.6.0"/><
  • 15.
  • 16. adding rich,NEW DATA SOURCES
    Brand
    Channels
  • 17. CHALLENGE #3
    Campaign Analytics
  • 18.
  • 19. tracking campaignsACROSS CHANNELS
    Campaign
  • 20. The next generation of Digital Analytics.
  • 21.
    • Analytics Across Your Digital Channels
    • 22. Data Beyond the Tag
    • 23. Intelligent Campaign Discovery
  • PREVIEW
  • 24. SPACES
  • 25.
  • 26.
  • 27.
  • 28. built on
    DATA STANDARDS
  • 29. SITE
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. FACEBOOK
  • 37.
  • 38. Facebook Page
    Facebook App
    API
    API
  • 39. Comments
    Shares
    Likes
    Fans
  • 40.
  • 41. MOBILE
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. GROUPS
  • 47.
  • 48.
  • 49.
  • 50. CAMPAIGNS
  • 51.
  • 52.
  • 53.
  • 54. ?
  • 55.
  • 56. Campaign Dashboard
    Bitly Integration
    Alexa Traffic Rank
    HTML5 Geomaps
    New Look and Feel
    iOS SDK
    Mobile Report Packs
    Groups
    Thumbnails
    Facebook API Data
    Improved Usability
    PostRank Engagement Score
    Social Report Packs
    iTunes Data
    Spaces
    Windows Phone SDK
    Blackberry SDK
    Improved Profile Dashboards
    Campaign Discovery
    Page Dashboard
    Android SDK
  • 57. April 25th
    56
  • 58.
    • Analytics Across Your Digital Channels
    • 59. Data Beyond the Tag
    • 60. Intelligent Campaign Discovery