Analytics10 - What's New in 10.5
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Analytics10 - What's New in 10.5 Analytics10 - What's New in 10.5 Presentation Transcript

  • 1. The conference will begin shortly. 2. Dial-in and VOIP information is available in your GoToWebinar menu. 3. Participants are muted. If you have a question, please type it into Q&A. 4. Please answer polls as they appear!© 2011 Webtrends, All Rights Reserved. |1
  • What’s New in Analytics 10 Newest Updates© 2011 Webtrends, All Rights Reserved.
  • What is Analytics 10? • New user interface • New functionality, based on digital marketers’ needs for • Analytics across digital channels • 3rd party data • Good visualization • Simple data extraction • More information and previous webinars available on our onboarding page© 2011 Webtrends, All Rights Reserved. |3
  • What We’ll Cover Today Release update includes: • New Social Measurement Solutions which Include: • New YouTube Space • New Twitter Space • New Enhanced Facebook Page Space • Introduce Ad Hoc Analysis • Other Miscellaneous Updates© 2011 Webtrends, All Rights Reserved. |4
  • New Social Measurement Capabilities© 2011 Webtrends, All Rights Reserved.
  • Social Measurement Solutions Who gets it? Available as a licensed add-on Solution Measurement: Social Spaces Social Measurement Expertise Discover the nature, influence and success Implementation and Measurement Strategy of Facebook pages, apps, ads and posts. • Facebook app and YouTube page tagging • Social spaces creation and setup • Basic report customization Gain insight into customer engagement, • Social measurement training content viewership and campaign • Campaign measurement strategy performance of your YouTube videos. Measurement Optimization and Analysis Measure and understand the effectiveness • Monthly Social Analytics interpretation, of Twitter as a social engagement channel recommendations and analysis through the reach of Tweets, reTweets and • Monthly check-in with Webtrends Social followers. Measurement experts Your account manager has more information© 2011 Webtrends, All Rights Reserved. |6
  • New YouTube Space Daily data from YouTube’s API and the power of the Webtrends tag and custom reports come together© 2011 Webtrends, All Rights Reserved. |7
  • YouTube Space: Data Collection YouTube Space Data • Webtrends + YouTube (Default) • YouTube Only • Webtrends Only Webtrends Data • V10.2. JS tag + YouTube Plugin • Tracks videos embedded on your website in reports labeled Onsite YouTube Data • Track a single channel per space • Embedded videos on a web page should be from single YouTube channel© 2011 Webtrends, All Rights Reserved. |8
  • YouTube Space: Data Collection Events Tracked by Webtrends YouTube Plugin • Impressions – Captures when a page with an embedded video is loaded. • Actions – Captures when a viewer plays, pauses, resumes, finishes, or selects a frame in a video. • Progress – Captures when viewer passes the 25%, 50%, and 75% milestones in a video. Embedded Videos Tracked • iFrame embedded videos – Both Flash and HTML5 • Flash embedded videos • More about how to track embedded videos: https://developers.google.com/youtube/© 2011 Webtrends, All Rights Reserved. |9
  • YouTube Space Dashboard Dashboard Key Metrics • Views * • Unique Viewers* • Subscribers* • Favorites* • Onsite Plays • Onsite Full Plays • Onsite Impressions Widgets • Traffic Sources * • Playback Locations * • Top Videos * Annotation View & Videos Overlay Available from REST API * Sourced from YouTube API© 2011 Webtrends, All Rights Reserved. | 10
  • YouTube Space: Video Dashboard Video Thumbnail & Play Views & engagement Traffic Sources Playback locations • WATCH (YT.com video page) • CHANNEL (your channel page) • MOBILE (viewed on mobile device) • EMBEDDED (viewed on website – “onsite”) Real-time Social Metrics Out-of-Box Reports© 2011 Webtrends, All Rights Reserved. | 11
  • YouTube Space: Reports Campaign Reports People Technology Onsite: Campaign IDs Regions Onsite: Browser Versions Regions + Videos Onsite: Colors Onsite: Area Codes Onsite: Flash Content Onsite: Cities Onsite: Mobile Browsers Onsite: Videos + Cities Onsite: Countries Onsite: Mobile Devices + Browsers Onsite: Videos + Countries Onsite: DMAs Onsite: Network Types Onsite: Videos + Types Onsite: Domains Onsite: OS + Browsers Videos: Regions Onsite: Geo Drilldown Onsite: Resolutions Videos: Playback Locations Onsite: GMT Offsets Onsite: Video Quality Videos: Traffic Sources Onsite: Hourly Browsing Activity Playback Locations Onsite: Key Metrics Playback Locations + Videos Events Onsite: Languages Onsite: Regions Onsite: Video Events Engagement Onsite Sessions: Frequency Traffic Onsite Viewers: New + Returning Onsite: Referring Domains Onsite: Referring Pages Onsite: Videos + Search Engines Onsite: Videos + Search Keywords Onsite: Videos + Search Phrases Onsite: Videos + Traffic Sources Traffic Sources Traffic Sources + Videos Blue Reports are sourced from YouTube© 2011 Webtrends, All Rights Reserved. | 12
  • New Twitter Space Hourly data from Twitter’s API provides insight into most engaging tweets© 2011 Webtrends, All Rights Reserved. | 13
  • Twitter Space: Dashboard Dashboard Key Metrics • Tweets • Followers • New Followers • Retweeted • Replies • Mentioned • Following Widgets • Top Tweets • Tweet Time Annotation View & Tweets Overlay Available from REST API© 2011 Webtrends, All Rights Reserved. | 14
  • Twitter Space: Reports Tweets Report • Hourly update of tweets • View full tweet and reply messages • Create Date • Replies Count • Retweets Count • Table data available from REST API • Ability to search content of tweets© 2011 Webtrends, All Rights Reserved. | 15
  • Updated Facebook Page Reporting 1. Posts by Admins report 2. Interactive report functionality 3. Data storage© 2011 Webtrends, All Rights Reserved. | 16
  • Enhanced Facebook Page Space Posts by Admins are now stored and available in report format with 15 minute refreshes, leveraging our new Big Data platform© 2011 Webtrends, All Rights Reserved. | 17
  • What’s New in Facebook Page SpaceWhat’s New?• Posts by Admins report in Content category• Storage of posts, comments, and other insights• New report interactions© 2011 Webtrends, All Rights Reserved. | 18
  • Posts by Admins Report Found in Content chapter Captures key metrics for posts created by page administrators, including comments, reach, and more Continually updates metrics on posts for 28 days – until the Facebook API no longer sends updates© 2011 Webtrends, All Rights Reserved. | 19
  • Posts by Admins Report© 2011 Webtrends, All Rights Reserved. | 20
  • Facebook Page Space: New Interactions Add/Remove Column • Select what’s most important to you • Selection is saved to a user’s preferences© 2011 Webtrends, All Rights Reserved. | 21
  • Facebook Page Space Filter by Post Type Types dynamically list based on available data set • Link • Photo • Status • Video • SWF • Etc Comments • Review all comments added to a post • Includes users who commented Search • Search contents of posts© 2011 Webtrends, All Rights Reserved. | 22
  • Facebook Page SpaceDate Range Selection• Applies only to create date of post• Includes posts created within date range and all comments and related metrics for 28 days after post creationDefault Date Ranges• 7d, 28d, etc will include +1 day to include all posts up to the last 15 minutes• +1 does not apply to custom date ranges© 2011 Webtrends, All Rights Reserved. | 23
  • Facebook Page Space Additional Report Features • Resize handle to view more or less of report table • Continuous scrolling of Comments (instead of paging) • Click post visualization to drill through to Facebook • Sorting and paging performance Deployment • 58 days of historic data is retrieved for new created spaces© 2011 Webtrends, All Rights Reserved. | 24
  • New! Ad Hoc Analysis 1. What it is 2. How it works 3. More information© 2011 Webtrends, All Rights Reserved. | 25
  • What is Ad Hoc Analysis? • New capability • Allows administrators to re-run analysis for a fixed set of time on a profile • Very small analyses are free; others can be purchased for credits • Your account manager has details© 2011 Webtrends, All Rights Reserved. | 26
  • Ad Hoc Analysis How It Works • Available only for full Analytics profiles • When you kick off an ad hoc analysis, the profile’s normal analysis continues to run. Ad hoc analysis runs separately and accumulates all report data • When ad hoc analysis catches up to today or most recent traffic collected, it publishes the results to the profile’s report data location© 2011 Webtrends, All Rights Reserved. | 27
  • Ad Hoc Analysis Time Periods August 1 June 1 April 1 May 1 July 1 Today Via UI 0 Credits 1-3 days 1 Credit Current Month 2 Credits Previous Month 3 Credits Via Support Previous 2 Months 4 Credits Previous 3 Months© 2011 Webtrends, All Rights Reserved. | 28
  • Ad Hoc Analysis Some Notes • Accounts limited to 12 concurrent analysis jobs • Everyone with ad hoc analysis rights can run free jobs, even if they have 0 credits • Initial allotment of 5 credits per account available now© 2011 Webtrends, All Rights Reserved. | 29
  • Ad Hoc Analysis Running an ad hoc analysis Must be logged in as an Administrator account, or account with ad hoc analysis right assigned *Note the ‘Ad Hoc Analysis Status’ column on the right© 2011 Webtrends, All Rights Reserved. | 30
  • Ad Hoc Analysis Ad hoc analysis – rights • All Administrators have the ad hoc analysis right • There is a new ad hoc analysis requests action right© 2011 Webtrends, All Rights Reserved. | 31
  • Miscellaneous Updates 1. Calendar updates 2. Thumbnail list view 3. Full screen mode update 4. Page title and URL display 5. Administrator sorting function 6. REST Updates© 2011 Webtrends, All Rights Reserved. | 32
  • Start of Week in A10What’s New?• A10 supports account and profile-level start of week settings• Account level dashboard uses account-level setting• Space to use profile-level setting when an analysis profile exists• Calendars in Notes and Campaigns also updated© 2011 Webtrends, All Rights Reserved. | 33
  • Thumbnail List ViewWhat’s New?• View maximum length of space and profile titles• Same data available in each view© 2011 Webtrends, All Rights Reserved. | 34
  • Full Screen ModeWhat’s New?View left navigation and report list when in Full Screen mode© 2011 Webtrends, All Rights Reserved. | 35
  • Page Title & URL in Site PagesWhat’s New?Page title and URL visible inSite Pages reportNote how URLs display!© 2011 Webtrends, All Rights Reserved. | 36
  • Admin Sorting by Checkbox StateWhat’s New?In all of these cases, you can now sort by all visible columns, including checkbox columns.• Edit a User, navigate to Profile Rights (shown below)• Edit a User, navigate to Template Rights• Edit a Role, navigate to Profile Rights• Edit a Role, navigate to Template Rights• Edit a Profile, navigate to Data Sources• Edit a Profile, navigate Profile Access (User list)© 2011 Webtrends, All Rights Reserved. | 37
  • REST API and Generator Updates • Added the ability to filter data extractions based on dimensions (i.e., include only data for a specific country or state) • Standard Boolean operations work with this functionality (i.e., include Oregon and Washington, not Portland) • Can also sort by a measure in a single-dimension report (i.e., all pages sorted by bounce rate in extraction) – descending only • Generator has been updated to reflect these changes.© 2011 Webtrends, All Rights Reserved. | 38
  • Review! Today, we covered the following: • YouTube space • Twitter space • Enhanced Facebook reporting • New report functionality • Ad hoc analysis • Miscellaneous updates • REST updates© 2011 Webtrends, All Rights Reserved. | 39
  • More Analytics 10 Training: • Moving to Analytics 10 – for those familiar with Analytics 9 who want a deeper dive into Analytics 10 functionality • Foundations and Report Analysis – for those looking to enhance their analytics skills using our interface. Not just tools training!© 2011 Webtrends, All Rights Reserved. | 40
  • More Information Analytics 10 Help: http://help.webtrends.com/en/analytics10/ Information for Administrators http://www.webtrends.com/shared/a10-onboarding/© 2011 Webtrends, All Rights Reserved. | 41
  • Q&A Time© 2011 Webtrends, All Rights Reserved.