5 Tips for Landing Page Optimization
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5 Tips for Landing Page Optimization

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You have 4 seconds to get their attention. We have 5 tips to make it happen. ...

You have 4 seconds to get their attention. We have 5 tips to make it happen.

View the Guide to Effective Landing Page Optimization slideshare to learn:
• How testing and optimization can improve your campaign ROI
• How to engage online customers in the critical first four seconds
• How to share results across your organization

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5 Tips for Landing Page Optimization 5 Tips for Landing Page Optimization Presentation Transcript

  • LANDING PAGE OPTIMIZATIONCONVERSION Best Practices to Lift ConversionOPTIMIZATION PRESENTATION
  • A landing page exists to convert site traffic into sales prospects.© 2013 WEBTRENDS INC. 2
  • You have 4 seconds to get a customer’s attention, and hold it.© 2013 WEBTRENDS INC. 3
  • THE KEY TO 4-SECOND SUCCESS Messaging that resonates with the customer.© 2013 WEBTRENDS INC. 4
  • THE WAY TO ACHIEVE IT: Testing messaging and designs, so you can optimize landing pages effectively.© 2013 WEBTRENDS INC. 5
  • Landing pages are the most vulnerable to customer abandonment.© 2013 WEBTRENDS INC. 6
  • Only 3% of visitors make a purchase.© 2013 WEBTRENDS INC. 7
  • Testing + optimizing landing pages helps you get beyond 3%© 2013 WEBTRENDS INC. 8
  • Test your messaging in a controlled environment: Immediately prove ROI.© 2013 WEBTRENDS INC. 9
  • There are 5 best practices to help 5 you optimize a landing page.© 2013 WEBTRENDS INC. 10
  • There are 5 best practices to help you optimize a landing page. Choose one simple page with a clear call-to-action1 2 3 4 5© 2013 WEBTRENDS INC. 11
  • There are 5 best practices to help you optimize a landing page. Focus on one metric, such as click- through or conversion rate.1 2 3 4 5© 2013 WEBTRENDS INC. 12
  • There are 5 best practices to help you optimize a landing page. Have a sense of your baseline.1 2 3 4 5© 2013 WEBTRENDS INC. 13
  • There are 5 best practices to help you optimize a landing page. Determine which page elements to test.1 2 3 4 5© 2013 WEBTRENDS INC. 14
  • There are 5 best practices to help you optimize a landing page. Develop a hypothesis.1 2 3 4 5© 2013 WEBTRENDS INC. 15
  • Learn more best practices in our white paper.  DOWNLOAD© 2013 WEBTRENDS INC. 16