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Taking a Bite Out of Big Data
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Taking a Bite Out of Big Data

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  • Petabyte, terabyte, gigabyte, etc.
  • 52 tons of pepperoni pizza
  • Production rate is growing
  • More data than ever existed in the history of mankind.
  • In the past minute.
  • Your job is to decide what matters
  • Collecting data from the firehose
  • Get your customers to help
  • Find signal within the noise
  • If a restaurant just brought raw ingredients
  • Give executives a meal
  • Combining data will yield better (tastier) results

Taking a Bite Out of Big Data Taking a Bite Out of Big Data Presentation Transcript

  • Taking a Bite Out of Big Data
    John Lovett, Web Analytics Demystified @JohnLovett
  • A PETABYTE
    IS A LOT OF DATA
  • ONE SINGLE PETABYTE =
    52 TONS OF PEPPERONI PIZZA
  • DATA PRODUCTION GROWS 62% ANNUALLY
  • I HAVE1,200,000,000,000,000,000,000 THINGS TO SAY, AND COUNTING
  • IN THE PAST MINUTE
  • YOUR JOB IS TO
    DECIDE WHAT MATTERS
  • THE DATA FIREHOSE
    WILL SOAK YOU
  • GET YOUR CUSTOMERS TO HELP
  • SEPARATE THE
    SIGNAL
    FROM THE
    NOISE
  • THIS IS
    NOT
    A PIZZA
  • THAT’S A
    PIZZA
  • BETTERRESULTS