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Taking a Bite Out of Big Data
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Taking a Bite Out of Big Data

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  • Petabyte, terabyte, gigabyte, etc.
  • 52 tons of pepperoni pizza
  • Production rate is growing
  • More data than ever existed in the history of mankind.
  • In the past minute.
  • Your job is to decide what matters
  • Collecting data from the firehose
  • Get your customers to help
  • Find signal within the noise
  • If a restaurant just brought raw ingredients
  • Give executives a meal
  • Combining data will yield better (tastier) results

Transcript

  • 1. Taking a Bite Out of Big Data
    John Lovett, Web Analytics Demystified @JohnLovett
  • 2. A PETABYTE
    IS A LOT OF DATA
  • 3. ONE SINGLE PETABYTE =
    52 TONS OF PEPPERONI PIZZA
  • 4. DATA PRODUCTION GROWS 62% ANNUALLY
  • 5. I HAVE1,200,000,000,000,000,000,000 THINGS TO SAY, AND COUNTING
  • 6. IN THE PAST MINUTE
  • 7. YOUR JOB IS TO
    DECIDE WHAT MATTERS
  • 8. THE DATA FIREHOSE
    WILL SOAK YOU
  • 9.
  • 10. GET YOUR CUSTOMERS TO HELP
  • 11. SEPARATE THE
    SIGNAL
    FROM THE
    NOISE
  • 12. THIS IS
    NOT
    A PIZZA
  • 13. THAT’S A
    PIZZA
  • 14. BETTERRESULTS