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Taking a Bite Out of Big Data
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Taking a Bite Out of Big Data

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  • Petabyte, terabyte, gigabyte, etc.
  • 52 tons of pepperoni pizza
  • Production rate is growing
  • More data than ever existed in the history of mankind.
  • In the past minute.
  • Your job is to decide what matters
  • Collecting data from the firehose
  • Get your customers to help
  • Find signal within the noise
  • If a restaurant just brought raw ingredients
  • Give executives a meal
  • Combining data will yield better (tastier) results
  • Transcript

    • 1. Taking a Bite Out of Big Data
      John Lovett, Web Analytics Demystified @JohnLovett
    • 2. A PETABYTE
      IS A LOT OF DATA
    • 3. ONE SINGLE PETABYTE =
      52 TONS OF PEPPERONI PIZZA
    • 4. DATA PRODUCTION GROWS 62% ANNUALLY
    • 5. I HAVE1,200,000,000,000,000,000,000 THINGS TO SAY, AND COUNTING
    • 6. IN THE PAST MINUTE
    • 7. YOUR JOB IS TO
      DECIDE WHAT MATTERS
    • 8. THE DATA FIREHOSE
      WILL SOAK YOU
    • 9.
    • 10. GET YOUR CUSTOMERS TO HELP
    • 11. SEPARATE THE
      SIGNAL
      FROM THE
      NOISE
    • 12. THIS IS
      NOT
      A PIZZA
    • 13. THAT’S A
      PIZZA
    • 14. BETTERRESULTS

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