Taking a Bite Out of Big Data<br />John Lovett, Web Analytics Demystified		@JohnLovett<br />
A PETABYTE<br />IS A LOT OF DATA<br />
ONE SINGLE PETABYTE = <br />52 TONS OF PEPPERONI PIZZA<br />
DATA PRODUCTION GROWS 62% ANNUALLY<br />
I HAVE1,200,000,000,000,000,000,000 THINGS TO SAY, AND COUNTING<br />
IN THE PAST MINUTE<br />
YOUR JOB IS TO<br />DECIDE WHAT MATTERS<br />
THE DATA FIREHOSE<br />WILL SOAK YOU<br />
GET YOUR CUSTOMERS TO HELP<br />
SEPARATE THE<br />SIGNAL<br />FROM THE<br />NOISE<br />
THIS IS <br />NOT<br />A PIZZA<br />
THAT’S A<br />PIZZA<br />
BETTERRESULTS<br />
Taking a Bite Out of Big Data
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Taking a Bite Out of Big Data

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  • Petabyte, terabyte, gigabyte, etc.
  • 52 tons of pepperoni pizza
  • Production rate is growing
  • More data than ever existed in the history of mankind.
  • In the past minute.
  • Your job is to decide what matters
  • Collecting data from the firehose
  • Get your customers to help
  • Find signal within the noise
  • If a restaurant just brought raw ingredients
  • Give executives a meal
  • Combining data will yield better (tastier) results
  • Transcript of "Taking a Bite Out of Big Data"

    1. 1. Taking a Bite Out of Big Data<br />John Lovett, Web Analytics Demystified @JohnLovett<br />
    2. 2. A PETABYTE<br />IS A LOT OF DATA<br />
    3. 3. ONE SINGLE PETABYTE = <br />52 TONS OF PEPPERONI PIZZA<br />
    4. 4. DATA PRODUCTION GROWS 62% ANNUALLY<br />
    5. 5. I HAVE1,200,000,000,000,000,000,000 THINGS TO SAY, AND COUNTING<br />
    6. 6. IN THE PAST MINUTE<br />
    7. 7. YOUR JOB IS TO<br />DECIDE WHAT MATTERS<br />
    8. 8. THE DATA FIREHOSE<br />WILL SOAK YOU<br />
    9. 9.
    10. 10. GET YOUR CUSTOMERS TO HELP<br />
    11. 11. SEPARATE THE<br />SIGNAL<br />FROM THE<br />NOISE<br />
    12. 12. THIS IS <br />NOT<br />A PIZZA<br />
    13. 13. THAT’S A<br />PIZZA<br />
    14. 14. BETTERRESULTS<br />

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