Webtrends Product Road Map

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  • Thank youPast12 months------------------------------------------------------------------Headline:Thank you.Most presenters end their presentation by thanking the audience, I would like to break with convention and start with what I believe to be the most important part of my presentation today. I want to take a moment to say thank you. It has been an extraordinary 12 months:In 2010 we launched Webtrends Segments on Visitor Data Mart, the only platform available providing dead-simple discovery, creation, and use of visitor level segments based on behavior across time. We then made Segments even more powerful by integrating Score, providing weighted attributes based on visitor behavior. Over the past year, the adoption of Optimize by our customers have been incredible. Last spring we launched targeting and personalization capabilities within Optimize to compliment our best-in-class A/B and MVT testing platform. And, the natural next step was to integrate Segments with Optimize to providing unmatched capabilities for targeting and personalization of content and offers. The result has been amazing and the customers using these capabilities have taken their marketing to an entirely new level.We also revamped our Paid Search offering and launched Webtrends Ads. This gives our customers a much more powerful acquisition platform including support for global networks and currencies, as well as Facebook ads.Finally, with the acquisition of Transpond last fall and the launch of Webtrends Apps, we now have a complete solution comprising creation, publishing, promotion, and analytics of social marketing campaigns.And frankly, dozens of other great things we don’t have time review.So, we really, really appreciate your business and your partnership. It is so rewarding to see you leveraging our hard work to improve your business. So, thank you.
  • Third thingRoad mapBruce------------------------------------------------------------------Headline: Road map to our visionThe third thing for today is to share with you our areas focus for the 6-12 months, all with an eye towards delivering on our vision.But before I do that, I always like to recognize those who help make it happen, specifically Bruce Kenny. If I’m the Art part of this process, then Bruce is definitely the Science. Bruce and his team help drive innovation, build and test the products and manage our awesome hosted operations. This year I’d like to mix it up a bit and bring him up on stage. Please join me in welcoming Bruce Kenny to the stage.
  • We have a grand, but strikingly simple vision:We are going to make your digital marketing better.To do this, we are focused on providingunique and innovative portfolio of integrated applications designed to enable marketers to easily Attract and Engage, Target and Convert, Measure and Analyzeprospects and customers across multiple digital touch points. Our flexible and open approach, allow you to use capabilities individually or in combination to meet your specific business needs including leveraging tight integrations with partner applications. And we're going to provide you the smartest team of people to teach, show, and/or execute this. (services) In addition to what we shared this morning regarding Analytics 10, we have some incredible ideas in the works we believe will continue to reinvent the toolbox of capabilities available to modern marketers
  • The first are related to the ads to apps conversion funnel.  Speaking points:-          Our recommended approach is to build campaigns that maintain the Facebook experience and don’t pull people away from FB to traditional websites.  How to measure the effectiveness?-          Pick your Facebook Ad-          Choose the App it’s connected to-          Identify your conversion event-          See the results (graph view and table view both included in the attachments – you’ll probably only want one, and probably the graph view) The second topic is the redesign of the wizard.  2 screenshots attached – one of the FB interface and one of a mobile deviceSpeaking points:-          We’re taking the easiest Apps platform on the planet and making it even easier-          More Intuitive & user-friendly interface Extended Drag&Drop feature Improved speed performance Better App portfolio management
  • FutureExtensible TagCommon Settings/Account AdminAds  AnalyticsCampaign analyticsAds  OptimizeDynamic landing pages Optimize  AnalyticsExtended metrics (TOS, PVs)Analytics  SegmentsSegment report filtersApps  OptimizeEngagement optimization
  • Agility – Innovate, iterate on feedback, innovateUser Experience – first and foremostStandards/Openness – data in, data out, and integrationScale and Performance – continue to own “best in class”Accelerate – rapid time to value

Transcript

  • 1. Casey Carey, VP of Products
    Product Road Map
  • 2.
  • 3. THE
    ROAD AHEAD
  • 4. CREATE, MEASURE, AND IMPROVEDIGITAL MARKETING
    Attract & Engage
    Target & Convert
    Measure & Analyze
    Customer Scoring& Segmentation
    Testing & Optimization
    Targeting Campaigns
    Conversion Applications
    Search Engine Marketing
    Social Network & Display Advertising
    Content & Engagement Applications
    Digital Analytics
    Campaign Analytics
    Customer Analytics
    Mobile Web
    Social Web
    Mobile Apps
    Web & Micro-sites
  • 5.
  • 6. ADS TO APPS FUNNEL ANALYSIS
  • 7.
  • 8. INTRADAY EXTRACTS
    EXTENDED API
  • 9. EXTENDEDDATA MODEL
    FacebookBehavior & Profile
    Mobile App &
    Web Behavior
    Life Stage
    Segments
  • 10.
  • 11. VISUAL EDITOR
    Visual campaign setup
    Element selection
    Assignment of content to elements
    Conversion point selection
  • 12.
  • 13. NEW SPACES
    ?
  • 14. BRAND LEVEL DASHBOARDS
    A view across your entire digital presence
    Roll up metrics across spaces
    Brand level metrics
  • 15. PORTFOLIO INTEGRATIONS
    =
    +
    Dynamic Landing Pages
    =
    +
    Instant App Analytics
    +
    =
    Brand Level Dashboard
    =
    +
    Engagement Optimization
    +
    =
    Single, Extensible Tag
  • 16. 5 THINGS YOU CANEXPECT FROM US
    Scale & Performance
    Agility
    Standards/Openness
    User Experience
    Accelerated Value