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OkMobile
 

OkMobile

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  • To get people away from their computers and out on to real, live dates.Hu oh, What happens when people’s computers tag along on those “real, live dates”?
  • Mobile is as transformational as Web1.0 (the web itself)Web2.0 (platforms/decentralization/FB)
  • Consumer behavior changesNot just about screen resolution and LBSPush vs. PullOn okCupidMobile users generate 50% of the content of the web, but access twice as often.Dates that used to take a week of back-and-forth to set up will take less than 5 minutes.
  • You have to let your mobile product /group compete with and possibly defeat your legacy web product/group. If you don’t, someone else will.You must do this even if (especially if) you have no idea how you will monetize mobile.
  • Leveraging massive web userbase to gain foothold in mobile (especially hard in a marketplace business)Accepting that people need a DIFFERENT product and not just porting our legacy feature set to mobile.Embracing the threat and hopefully leveraging it into an even bigger threat against our competitors.