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4 Is the New 5
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4 Is the New 5

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  • The number 4 gets “no respect” Lives in the shadow of profile neighbors in 3 and 5 Are prime numbers Are Fibonacci numbers which is a series of numbers 1, 2, 3, 5, 8, 13…
  • The 3s and 5s are everywhere.Fibonacci based Golden Ratio occurring in nature.
  • The 3s and 5s are everywhereThe ancient Greeks used the Golden to define beauty.
  • Fibonacci based Golden Ratio used in the recent Twitter design
  • 4 is usually in the shadows Comes to prominence when and American president runs for re election Or recently with the popularity and growth of Foursquare
  • User ratingsSo much of ecommerce now is driven by user ratings Most ratings are on a scale from 1 to 5 They usually round off at half of a point4.4 = 4.5 4.1 = 4.0
  • A perfect “5” is rare. Always a group of fellow users who don’t like something
  • Answer: “Use the Four” I look at an average of 4 or better in the overall ranking A quick way to gauge the user ranking without having to read all the reviews
  • User rankings will become even more important as search engines use rankings for organic search results.
  • Transcript

    • 1. 4 is the new 5
      Sailesh Patel, Digital Analytics Director,
      Crispin Porter + Bogusky @sjpatel
    • 2.
    • 3.
    • 4.
    • 5.
    • 6.
    • 7.
    • 8.
    • 9. 4 is usually in the shadows
    • 10. Ecommerce now is driven by user ratings.
    • 11. A perfect “5” is rare
    • 12.
    • 13. User Rankings & Organic Search
    • 14. Thank You! – May The Four Be With You

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