Mobiles and Tablets:<br />A new interaction and revenue stream for news publishers?<br />Mark Challinor, Director of Mobil...
“We envision literally a billion people getting inexpensive, browser-based touch-screen devices over the next few years.”<...
Europe<br />Newspapers: 2,398<br />North America<br />Newspapers: 1,577<br />Europe   Newspapers: 2,398<br />Asia<br />New...
Age of Mass Media<br />
Age of Niche Media<br />
Age of Micro Media<br />
“New times call for new journalism.The iPad demands that we rethink our craft.”<br />
When Would You Expect Mobile Usage?<br />Relevance for mobile advertisers <br />
TelegraphiPad App<br />
Downloads From the App Store<br />
iPad App Usage<br />
We’re a Morning… and an Evening App<br />
What that says about our iPad consumers<br />RESULTS AND FEEDBACK<br />August 2010 data: IAB.<br />
6x Longer Ad Interactions<br />Pintroll & Ad Marvel Report via BizReport.com 2010<br />
Bold Prediction<br />Revenue for newspaper publishing companies could reach up to 25% of total rev via tablets and mobile ...
Phones or Shoes?Double the 2-5 year olds can play with a smartphone app (19%)……than could tie their shoes (9%)<br />2010 A...
Mobiles and Tablets: A new interaction and revenue stream for publishers?
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Mobiles and Tablets: A new interaction and revenue stream for publishers?

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  • Telegraph Media Group World-leading newspaper brandInternational Newsmedia Marketing Association (inma.org)Sharing Ideas, Inspiring Change
  • Newspapers have come a long way from the days when…
  • NewspapersTelevisionMagazinesRadioOutdoor… we talked to the forest
  • Zoned newspapersCable TVNiche magazinesNiche radioOutdoor… we talked to the tree in the forest
  • BlogsSocial networksMagazines-on-demandPodcastsE-mailMobile services/products… we now talk to the leaves on the tree in the forest (and the leaves talk with each other)
  • Murdoch wants to take the best of the traditional journalism with the best of contemporary technology. Across print, web and mobile.
  • The average time a user is interacting with an online ad on the iPad is 30 secondsIt’s six times longer than he/she is spending on the same ad on a desktop pc.
  • Relationships to be forged in the new media playing field with Google, Apple, RIM , Facebook, Twitter etc. Steady migration of readers and advertisers from print to mobile and tablet devices over next 5 yearsWhat will drive this is a whole range of mobile services/products to drive interaction/database/content distribution…and revenue!Fewer printed newspapers and magazines (UK: +10m sold each day still!)But…industry expertise seems to indicate that…
  • Newspapers have come a long way from the days when…
  • Mobiles and Tablets: A new interaction and revenue stream for publishers?

    1. 1. Mobiles and Tablets:<br />A new interaction and revenue stream for news publishers?<br />Mark Challinor, Director of Mobile, Telegraph Media Group<br />
    2. 2. “We envision literally a billion people getting inexpensive, browser-based touch-screen devices over the next few years.”<br />– Eric Schmidt, CEO, Google<br />
    3. 3.
    4. 4.
    5. 5. Europe<br />Newspapers: 2,398<br />North America<br />Newspapers: 1,577<br />Europe Newspapers: 2,398<br />Asia<br />Newspapers: 5,071<br />Middle East<br />Newspapers: 272<br />North America Newspapers: 1,577<br />Africa<br />Newspapers: 400<br />Middle East Newspapers: 272<br />Asia Newspapers: 5,071<br />Latin America<br />Newspapers: 1,400<br />South Pacific<br />Newspapers: 89<br />Africa Newspapers: 400<br />Latin America Newspapers: 1,400<br />South Pacific Newspapers: 89<br />
    6. 6. Age of Mass Media<br />
    7. 7. Age of Niche Media<br />
    8. 8. Age of Micro Media<br />
    9. 9. “New times call for new journalism.The iPad demands that we rethink our craft.”<br />
    10. 10. When Would You Expect Mobile Usage?<br />Relevance for mobile advertisers <br />
    11. 11. TelegraphiPad App<br />
    12. 12. Downloads From the App Store<br />
    13. 13. iPad App Usage<br />
    14. 14. We’re a Morning… and an Evening App<br />
    15. 15. What that says about our iPad consumers<br />RESULTS AND FEEDBACK<br />August 2010 data: IAB.<br />
    16. 16. 6x Longer Ad Interactions<br />Pintroll & Ad Marvel Report via BizReport.com 2010<br />
    17. 17.
    18. 18. Bold Prediction<br />Revenue for newspaper publishing companies could reach up to 25% of total rev via tablets and mobile devices.<br />
    19. 19. Phones or Shoes?Double the 2-5 year olds can play with a smartphone app (19%)……than could tie their shoes (9%)<br />2010 AVG study<br />

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