SEO  -What and Why?
What and why of SEO
  We won’t teach you  everything  about SEO  Just what YOU NEED
  What is SEO? Just what YOU NEED Your Website Here
SEO isn’t magic or voodoo… SEO is visibility for your website through disciplined business practices
Why SEO  ? Customers are Searching…….. … So Direct them.
SEO Benefits Targeted •  Pull advertising •  On 24/7 •  Indefinite shelf life Time is the only cost •  Active buyers •  Co...
3 Keys of SEO
3 Keys of SEO
Can Google see Your Website?
3 Keys of SEO
If You Publish They will come
3 Keys of SEO
Links connect one website to another
How Search Engines read Most keyword-rich content Least important content
Search Engines read keywords YOU See Google Sees
What is SEM? Paying to be here
Where do people click? SEM  20% SEM  10%   SEO   70%
How do I get there? Create Content  <ul><li>Thought Leadership </li></ul><ul><li>Display expertise </li></ul><ul><li>Solve...
Where do I publish? Use Social Media
Turn content into Links The lifeblood of SEO Links “vouch” for your website Quality over quantity Increase Pagerank Drives...
Keyword-rich anchor text Incorrect: •  Would you like to buy a boat?  Click Here Correct: •  Would you like to  buy a boat...
User Experience •  Purpose •  Natural flow •  Lead your buyers •  Organized internal structure •  Is your website easy to ...
Website Analytics •  Window into your website •  Track user activity •  Increase conversions •  Keyword data
The Idea Behind
Do In-house if your have expertise or simply Knock our Doors
WEBTOTAL Services Happy to Help
What we offer Customized Internet and Digital Media Marketing Solutions  : From medium to large business with multiple pro...
Thank You [email_address] [email_address]
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WebTotal Marketing Seo Ppt

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WEBTOTAL is a Digital media marketing company providing extraordinary value
to clients principally through developing Internet Strategies and programs in
emerging digital media.

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WebTotal Marketing Seo Ppt

  1. 2. SEO -What and Why?
  2. 3. What and why of SEO
  3. 4. We won’t teach you everything about SEO Just what YOU NEED
  4. 5. What is SEO? Just what YOU NEED Your Website Here
  5. 6. SEO isn’t magic or voodoo… SEO is visibility for your website through disciplined business practices
  6. 7. Why SEO ? Customers are Searching…….. … So Direct them.
  7. 8. SEO Benefits Targeted • Pull advertising • On 24/7 • Indefinite shelf life Time is the only cost • Active buyers • Conversion tracking • Nimble
  8. 9. 3 Keys of SEO
  9. 10. 3 Keys of SEO
  10. 11. Can Google see Your Website?
  11. 12. 3 Keys of SEO
  12. 13. If You Publish They will come
  13. 14. 3 Keys of SEO
  14. 15. Links connect one website to another
  15. 16. How Search Engines read Most keyword-rich content Least important content
  16. 17. Search Engines read keywords YOU See Google Sees
  17. 18. What is SEM? Paying to be here
  18. 19. Where do people click? SEM 20% SEM 10% SEO 70%
  19. 20. How do I get there? Create Content <ul><li>Thought Leadership </li></ul><ul><li>Display expertise </li></ul><ul><li>Solve buyer problems </li></ul><ul><li>Generate yourself </li></ul><ul><li>Targeted </li></ul><ul><li>Best Material </li></ul><ul><li>Keywords </li></ul>Content for links • Wide spread • Generic • Outsource • Quantity for links • Syndicate • Keywords
  20. 21. Where do I publish? Use Social Media
  21. 22. Turn content into Links The lifeblood of SEO Links “vouch” for your website Quality over quantity Increase Pagerank Drives traffic
  22. 23. Keyword-rich anchor text Incorrect: • Would you like to buy a boat? Click Here Correct: • Would you like to buy a boat ?
  23. 24. User Experience • Purpose • Natural flow • Lead your buyers • Organized internal structure • Is your website easy to read, navigate and use?
  24. 25. Website Analytics • Window into your website • Track user activity • Increase conversions • Keyword data
  25. 26. The Idea Behind
  26. 27. Do In-house if your have expertise or simply Knock our Doors
  27. 28. WEBTOTAL Services Happy to Help
  28. 29. What we offer Customized Internet and Digital Media Marketing Solutions : From medium to large business with multiple products and services, our e-Marketing specialists create a customized solution that involve conceptualizing and implementing a comprehensive plan .
  29. 30. Thank You [email_address] [email_address]

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