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Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
Social media marketing strategies for success
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Social media marketing strategies for success

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  • 1. Social Media Marketing Strategies for Success
  • 2. About Web Strategy Plus Thanks for joining me today! Presented by: Michelle Hummel CEO of Web Strategy Plus Web Design & Social Media Agency Founder of Web Media University & Cincinnati Social Media Enthusiasts © Web Strategy Plus 2013. All rights reserved.
  • 3. Why Social Media? The Future of the Internet is Social Google+ “Google+ invites were being sold on eBay for up to $27 each!”  Players may change but you MUST learn how to adjust  Start now or you will be behind by your competitors How do you keep up with social media trends? © Web Strategy Plus 2013. All rights reserved.
  • 4. The Big Players - Facebook • #1 most visited site in the world • If Facebook were a country it would be the third largest country in the world • 901 million monthly active users, growing at a rate of 5 - 6 million new users per week • More than 5 billion minutes are spent on Facebook each day • 3.2 billion Likes and Comments are posted daily © Web Strategy Plus 2013. All rights reserved.
  • 5. Facebook Content Review  30 billion pieces of content shared each week: web links, new stories, blogs posts, notes, photo albums etc.  3.5 million events created each month  1.5 million local businesses have Facebook fan pages Do you have a Facebook Fan Page? © Web Strategy Plus 2013. All rights reserved.
  • 6. The Big Players - Google Plus Stats as of Oct 2013 •70% of brands have a Google Plus page •Google reports that Google+ now has 300 million active users making it the 4th largest social network •28% of users are Millennials (15-34) •38.37% of all Google+ visits are by those in the 25-34 age bracket •Websites using the +1 button generate 3.5x the Google+ visits than sites without it © Web Strategy Plus 2013. All rights reserved.
  • 7. The Big Players - YouTube • • • • • #2 Search Engine in the World 6 billion hours of videos watched per month 300,000,000 visits per day 100 million likes, shares, or comments every week 100 hours of video is uploaded to YouTube per minute © Web Strategy Plus 2013. All rights reserved.
  • 8. The Big Players - Twitter • 34% of marketers have generated leads using Twitter, and 20% have closed deals using Twitter • 55% of Twitter users access the platform via their mobile • 100 million active Twitter users • 80% of consumers have better impression of companies that use Twitter for customer service • 56 % use Twitter for business purposes • The average number of tweets per hour is around 1.3m © Web Strategy Plus 2013. All rights reserved.
  • 9. The Big Players - LinkedIn • 161 million members in over 200 countries and territories • 2 new members per second • 5.3 billion professionally-oriented searches on the platform in 2012 • More than 2 million LinkedIn Company Pages Average member: college-educated 43-year-old making $107,000 © Web Strategy Plus 2013. All rights reserved.
  • 10. The Big Players - Pinterest  10 Million US Monthly visitors  More than 80% of users are women  29% are between the ages of 39-44  Topics of interest – fashion/style, interior design, hobbies, and cute collectibles/animals  80% of pins on Pinterest are repins Is your target audience on Pinterest? © Web Strategy Plus 2013. All rights reserved.
  • 11. SEO & Social Media • What Search Engines Follow – – – Twitter - Google+ • Profile Plus buttons • All Tweets Comments LinkedIn • Profile • Website Links • Events Facebook • Public Profile Link • Shares of your Web Address © Web Strategy Plus 2013. All rights reserved.
  • 12. Do You Have a Social Media Hub?  Blog should be part of your website  Drive traffic with original content  Content is critical even more now with Google+  WordPress is one of the best blogging platforms Do you have a Blog? Does it live on your website? © Web Strategy Plus 2013. All rights reserved.
  • 13. Mobile Friendly Site is Critical  Mobile Devices have become bigger than PC sales  86% of adults own a Mobile phone  53% use it to access the Internet  57% of users will not recommend a business with a poorly designed mobile site  Mobile Internet is becoming the Internet Do you have a Mobile Friendly website? © Web Strategy Plus 2013. All rights reserved.
  • 14. Mobile – A Love Story Consumers have fallen in love with their Smartphones! Always On Pocket Computer Social Networking Shopping Navigation Camera/Video Texting And….making phone calls Do you go back home if you forgot your phone? © Web Strategy Plus 2013. All rights reserved.
  • 15. Is your site “Social Media Friendly”?  Fresh Content, you must be writing and posting new blogs for SEO  Social Content, you must be providing interesting content others will enjoy and share  Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content? Is your content easily shareable? © Web Strategy Plus 2013. All rights reserved.
  • 16. WordPress Fun Facts  The most popular CMS in use today  Powering nearly 8.5% of all websites  10,000+ plugins available  100+ million total plugins downloaded  13+ million total downloads of WordPress at a rate of approx. 2 per second © Web*Data compiled by Chase Granberry reserved. Labs Search rank Monitoring http://www.authoritylabs.com Strategy Plus 2013. All rights of Authority
  • 17. Who is using WordPress? Famous Brands Like:  Playstation  MTV  Lexus  eBay  CNN  NASA  Ford  Sony  People © Web Strategy Plus 2013. All rights reserved.
  • 18. Website Search Engine Audit  Google Analytics  Unique Daily Visitors  Length on site  Clicks from where  Entry pages  Exit pages  Alexa.com  Google Analytics How do you measure your website traffic? © Web Strategy Plus 2013. All rights reserved.
  • 19. What is Your “Call To Action”?  You have 3 seconds to grab your prospects attention!  Free Webinar  Free White Paper  Free Download  Free Trial  Free Consultation What is your strongest offer? © Web Strategy Plus 2013. All rights reserved.
  • 20. How is your Personal Brand?  What happens when you Google your name?  Do you like what you see?  Your name is your brand, you need to control this message  Recruiters and customers are searching for you – what are they finding? © Web Strategy Plus 2013. All rights reserved.
  • 21. Get “yourname.com”  What if your competition or worse an angry custom bought yourname.com?  You need to control “your brand”  People remembers names easier than brands  People are looking for you by name, make it easy to connect! © Web Strategy Plus 2013. All rights reserved.
  • 22. Put your best face forward  Make the first impression they get about you when searching the best  Fresh content will rank higher in the search engines  People like to connect with “people” not logos – be a person who is transparent, likeable and human © Web Strategy Plus 2013. All rights reserved.
  • 23. Session 2: How do I build a Community with Social Media?
  • 24. Questions To Ask Yourself  Have you created a website that lets people ask questions?  Can customers easily connect with you?  Do you share real life experiences with them? Social media has great potential to create a sense of community around your business Joel.is Have you created a community platform? © Web Strategy Plus 2013. All rights reserved.
  • 25. Where is your Community?  Have you created a LinkedIn group for your business?  Have you created a Facebook group?  Does your Facebook business page create relationships? Social media has great potential to create a sense of community around your business Have you created a community platform? © Web Strategy Plus 2013. All rights reserved.
  • 26. Community Needs A Leader  A great community needs a strong leader  Clearly define the purpose of your community  Individuals want to connect with other like-minded members  A good community will attract customers, influence and opportunities  Entreprenuer’s Advice Club Do you think of yourself as a leader? © Web Strategy Plus 2013. All rights reserved.
  • 27. Listen, Communicate & Respond  Respond quickly to comments  Engage by asking questions, and posing topics for discussion  Customers want to know that they are helping to shape the products you provide  They want to know that you’re thinking about them Online Resource  SendSocialMedia.com © Web Strategy Plus 2013. All rights reserved.
  • 28. Invite Members to Connect  Select members to join special groups and send them a personal invite – make them feel special  Introduce them to other community members  A strong community is a powerful tool of influence for building your business & helping others Online Resource  LinkedIn Invitations © Web Strategy Plus 2013. All rights reserved.
  • 29. Community Building Ideas Invite them to join and participate in your special community events, groups, programs and broadcasts  Ning Social Network  LinkedIn Group  Facebook Group  Membership Website  Meetup Group  Pinterest Community Board  Fan of the Month Club © Web Strategy Plus 2013. All rights reserved.
  • 30. Cats Rule the Internet #1 Cats #2 Bacon #3 Zombies Have you seen a funny cat video lately? © Web Strategy Plus 2013. All rights reserved.
  • 31. What is Content Marketing? It’s the creation and sharing of content in order to attract, acquire and engage current and potential customers… with the objective of driving profitable customer action. What content inspires you? © Web Strategy Plus 2013. All rights reserved.
  • 32. Consumer Behavior has Changed • 80% of consumers prefer to get company information in a series of articles versus an ad (think blog) • 70% say content marketing makes them feel closer to the company • 60% say that company content helps them make better product decisions Content Marketing is the future Do you record your TV shows with a DVR? © Web Strategy Plus 2013. All rights reserved.
  • 33. Content is King  “What makes my brand so interesting that people will want to talk about it and share it with their friends?”  Fact: You can’t succeed in social media if you don’t have something interesting to say. Do you have a Content Marketing Strategy? © Web Strategy Plus 2013. All rights reserved.
  • 34. Are you a Thought Leader?  Be seen as a “expert” in your industry  Fact: If you don’t brand yourself...Google will What valuable content do you plan to share? © Web Strategy Plus 2013. All rights reserved.
  • 35. What makes you different?  Define the unique skills you bring to the table  What makes your approach different?  What keywords would you like to define you or the brand?  Be sure to use the keywords frequently in your Content Strategy! © Web Strategy Plus 2013. All rights reserved.
  • 36. What is Your Unique Brand Story?  Do you have a unique story about how your business came to be?  When did you go above and beyond for a client?  What is your best testimonial?  Success Story: Cullen Brothers What is your emotionally engaging story? © Web Strategy Plus 2013. All rights reserved.
  • 37. Session 3: How to develop a Social Media Marketing Strategy
  • 38. Define Your Goals  Move people to take action, join contests  Increase email and blog subscribers  More likes, fans and followers  Increase sales  Improve search engine ranking  Increase blog post comments  Reduce your sites bounce rate  Increase event registration  Turn fans into advocates  Increase website traffic © Web Strategy Plus 2013. All rights reserved.
  • 39. Define Your KPI’s KPI = Key Performance Indicators: a metric used to track if you are accomplishing your business goals  Blog comments  Downloads  Email subscriptions  Likes, Followers and Fans  Reviews  Time spent on key pages  Ratings  Registered Users (new/active) © Web Strategy Plus 2013. All rights reserved.
  • 40. Social Engagement  You want people to share things  You want people be advocates  You want people to visit frequently  You want people to refer friends  You want people to buy products “Engaged customers and prospects are far more likely to do some or all of the above.” © Web Strategy Plus 2013. All rights reserved.
  • 41. Your Marketing Strategy  Decide what social networks to engage with  Create a daily posting schedule with industry related tips, trivia questions and facts  Develop a blog content writing schedule  Decide what days and at what time you will post  Plug into excel to track easily  Don’t forget to include Holidays and post about current events © Web Strategy Plus 2013. All rights reserved.
  • 42. Promote Your Events  Post your events on Facebook and invite all your Fans  Take pictures and tag fans in the pictures and share on all social networks What events can you promote on your networks? © Web Strategy Plus 2013. All rights reserved.
  • 43. Share Relevant Videos  Search YouTube for videos relevant to your industry  eMarketer shows people are 33% more likely to consume multimedia content than textual content What video content would your fans enjoy? © Web Strategy Plus 2013. All rights reserved.
  • 44. Promote Your Testimonials  Did you recently receive a positive testimonial from one of your clients?  Share it on your social networks  This will generate brand awareness and reinforce your brand's public image. Do you have customer testimonials to share? © Web Strategy Plus 2013. All rights reserved.
  • 45. Ask for LIKES! Hit Like if you're happy it's Friday Hit Like if you had a great weekend Hit Like if you're excited for Halloween Hit Like if you're in a good mood today What fun questions can you ask to get likes? © Web Strategy Plus 2013. All rights reserved.
  • 46. Share Relevant Content  Provide content your audience will enjoy  Be seen as a “thought leader” and “expert” in your industry  Be the “go to” place for great content  Building trust brings sales Online Resource  Technorati Blog Directory Do you share relevant industry related content? © Web Strategy Plus 2013. All rights reserved.
  • 47. Keep Them Informed  Keep your fans updated on what you're working on  If you are planning to release a new product or service in the future, they should be the first to know!  Ask for their feedback before your launch What new press can you share with your fans? © Web Strategy Plus 2013. All rights reserved.
  • 48. Create a “Fan of the Month” Club  Ask your fans trivia questions and award them points  First to answer correctly wins and gets their name added to the board What fun trivia questions can you ask? © Web Strategy Plus 2013. All rights reserved.
  • 49. Educate While Having Fun  Find out what holidays are observed throughout the world  Share the ones relevant to your audience, or share a funny one to inspire likes Online Resource Earth Calendar What fun facts can you share with your fans? © Web Strategy Plus 2013. All rights reserved.
  • 50. Inspire Your Fans  Engage them with conversation  Once per day post a question, tell them about an issue or inspire them with a story related to your product or service Online Resource Motivational Quotes What quotes would inspire your fans? © Web Strategy Plus 2013. All rights reserved.
  • 51. Identify Influential Brand Advocates  Connectors - act as human bridges making connections and help to inspire business ideas  Mavens - seen as experts, help other people make informed decisions, the "go to" people  Salespeople - persuasive in selling, influential to peers Do any of your customers fit these descriptions? © Web Strategy Plus 2013. All rights reserved.
  • 52. Brand Advocate Facts  83% more likely to share information about a product than typical web users  75% more likely to share a great product experience  3x’s more likely to share product opinions with someone they don’t know  2.5 times more likely to use social media to expand their social circle Could you use a few more Brand Advocates? © Web Strategy Plus 2013. All rights reserved.
  • 53. Why are they important? These are the people you want as customers! They will help you make connections and give you referrals You need to actively identify, inform, nurture and reward them Ultimately you want to create vocal "brand fans" who will spread authentic, positive word-of-mouth © Web Strategy Plus 2013. All rights reserved.
  • 54. Employees Inspire Brand Advocates  Fastest way to create Brand Advocates is to create employees that love the company they work for  Employees naturally share positive word of mouth and deliver exceptional customer experiences  They share every idea they have to help the company and it's products/services to thrive! Are your employees Brand Advocates? © Web Strategy Plus 2013. All rights reserved.
  • 55. Know your Brand Advocates  Get to know their business  Can you send them referrals?  How can you help them?  Don't assume if someone is a Brand Advocate that they will stay one  You have to keep earning their respect and referrals How can you help your Brand Advocates? © Web Strategy Plus 2013. All rights reserved.
  • 56. Ask for Referrals  Ask them to post a review on Google Places, Yelp, TripAdvisor, LinkedIn and any other sites for your industry  Give them your business cards so they can share with people they know Do you ask your brand advocates for referrals? © Web Strategy Plus 2013. All rights reserved.
  • 57. Bring Your Brand Advocates Together  Create a customer advisory group  Host events to get your Brand Advocates together  Invite the media so they can hear why they love your brand!  Build relations with your Brand Advocates + build employee morale + generate customer testimonials for marketing How can you get your Brand Advocates together? © Web Strategy Plus 2013. All rights reserved.
  • 58. Brand Advocates Love Promo Items  Brand Advocates love to promote your company logo  Make it a reward for them  Offer your promo items for sale on your website  Easily identify your true Brand Advocates when they buy your promo items  Thank them for supporting your brand! Do you offer promotional items for your brand? © Web Strategy Plus 2013. All rights reserved.
  • 59. Special Customer Contact  Brand Advocates should feel important and special  You want them to know about new services, important changes, events and positive media first  Send personal email communications Do you make your Brand Advocates feel special? © Web Strategy Plus 2013. All rights reserved.
  • 60. Questions and Answers What questions can I help answer? Thank you for participating! Michelle Hummel Web Strategy Plus http://www.WebStrategyPlus.com Phone: 513-399-6870 michelle@webstrategyplus.com © Web Strategy Plus 2013. All rights reserved.

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