WhatUsersDo Mobile UX

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Lee Duddell of WhatUsersDo shares insights from real people as they use Mobile websites and Apps.

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WhatUsersDo Mobile UX

  1. 1. whatusersdo Web Managers’ Group 5th July 2012 Lee Duddell#webmgrs @whatusersdo
  2. 2. We are…• Europe’s leading user insight and testing service• Capture User Experience in videos (with users’ voice)• Mobile and Fixed Web tests (and both)#webmgrs @whatusersdo
  3. 3. This evening…• User videos & insights• How to get started• Special Offer!#webmgrs @whatusersdo
  4. 4. Thank you…#webmgrs @whatusersdo
  5. 5. First impressions…#webmgrs @whatusersdo
  6. 6. #webmgrs @whatusersdo
  7. 7. #webmgrs @whatusersdo
  8. 8. #webmgrs @whatusersdo
  9. 9. #webmgrs @whatusersdo
  10. 10. Location, Location, Location#webmgrs @whatusersdo
  11. 11. #webmgrs @whatusersdo
  12. 12. #webmgrs @whatusersdo
  13. 13. #webmgrs @whatusersdo
  14. 14. Interaction feedback#webmgrs @whatusersdo
  15. 15. #webmgrs @whatusersdo
  16. 16. #webmgrs @whatusersdo
  17. 17. Mobile accentuates UX problemsUsers are increasingly recognising “mobile ready” sitesButton/action placement even more importantMaps = cool. Lists = easy & fastProvide instant feedback upon interaction#webmgrs @whatusersdo
  18. 18. Getting started…Get UX insight on the “best practice” = competitorsTest mobile at every development stageRun “responsive” tests: Fixed Web and mobileBe lazy – do the least you can for tablets#webmgrs @whatusersdo
  19. 19. CTA… 20% discount during July 2012#webmgrs @whatusersdo
  20. 20. Thank you… “I would like to apologise for not being able to accomplish the tasks, no matter how hard I tried.” “I actually found the site very easy to use.”“Perhaps the online community could be made into a mobile site too. However, everything else is pretty straightforward and easy on the eye, and easy to browse.”#webmgrs @whatusersdo

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