What makes a mobile website an 'optimised' mobile website?

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Presentation delivered by Duncan Hallas, Commercial Director, EMEA, Netbiscuits

Presentation delivered by Duncan Hallas, Commercial Director, EMEA, Netbiscuits

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  • With all the marketing buzz these days around 4G LTE and ever more powerful smartphones and devices, a major trend in the industry is one of Mobile Performance – specifically user expectations for mobile web page load time and site performance.In a recent survey entitled ‘What Users Want From Mobile’ compiled by Equation Research & Compuware, a question asked to 1000 mobile users was ‘Compared to websites that you access from a home computer or laptop, how quickly do you expect websites to finish loading on your phone?’. The response showed that over 70% of users surveyed expect near, par or better page load speed than their desktop experience.In fact, 22% believe mobile web should be faster than traditional web.These expectations have increased significantly from 2 years earlier, which shows expectation is growing rapidly.The same survey showed that – when asked how quickly a website should load on a mobile phone - 60% of respondents expect a mobile website to load in 3 seconds or less..
  • StatsThoughts/opinion on relevance of appsMobile sites transforming into web apps

Transcript

  • 1. What makes a mobile website an ‘optimised’ mobile website? (in 10 mins!) Duncan Hallas Commercial Director EMEA Netbiscuits d.hallas@netbiscuits.com uk.linkedin.com/in/duncanhallasAugust 8, 2012 © Netbiscuits GmbH 2012 1
  • 2. Why Is This Important! 2013Source: Gartner forecasts phones overtaking PCs as most common web browsingdevice by 2013 August 8, 2012 © Netbiscuits GmbH 2012 2
  • 3. Morgan Stanley April 2012 Rapid Ramp of Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Big) While Many Will Wonder What Just Happened August 8, 2012 © Netbiscuits GmbH 2012 3
  • 4. Nothing is the same since the iPhoneBye bye “Fragmentation Age” – hello “Diversity Age”,  Being there isn’t enough - you need to be the best in class on mobile  Users are highly sensitive to performance  Expectations are soaring … shift from early adopters to  Luxury Consumers  Prosumers  Silver surfers  Currently location, social interaction, mobile search and rich media are drivers of successful mobile experiences August 8, 2012 © Netbiscuits GmbH 2012 4
  • 5. = Plethora of web gone mobile… To make a mobile website an optimised for mobile you need to consider the following … August 8, 2012 © Netbiscuits GmbH 2012 5
  • 6. Responsive Design = Not The Holy Grail! Is Great And You Should Be Using It However in all but the simplest cases it does not equal optimised for the mobile connected device or user expectation! August 8, 2012 © Netbiscuits GmbH 2012 6
  • 7. Mobile Websites are Expected to be Fast Most users expect a mobile website to load in 3 seconds or less Source: “What Users Want from Mobile” Equation Research & Compuware, July 2011
  • 8. Old Interaction Modes August 8, 2012 © Netbiscuits GmbH 2012 8
  • 9. Current…? August 8, 2012 © Netbiscuits GmbH 2012 9
  • 10. Future Current http://www.lukew.com/touch/TouchGestureCards.pdf August 8, 2012 © Netbiscuits GmbH 2011 10
  • 11. Mobile Site vs Native App = Hybrid App …and are web apps changing the game? August 8, 2012 © Netbiscuits GmbH 2012 11
  • 12. Behaviour Is Changing! Lets give ‘em what they want… August 8, 2012 © Netbiscuits GmbH 2012 12
  • 13. Behaviour Is Changing! Next! August 8, 2012 © Netbiscuits GmbH 2012 13
  • 14. Lesson 1: Why The Mobile Web is Special User Context: Frequent, but short sessions and impatient users Search: Context sensitive triggered by the moment, situation and lets not forget CHANGING location Multi Device Users: User wants ubiquity, consistency and ultimately convenience THEY EXPECT IT TO ENHANCE THEIR LIFE! New Interactivity Modes: Playing field and user expectations have changed August 8, 2012 © Netbiscuits GmbH 2012 14
  • 15. Mobile ‘Optimised’ = Addressing Unknowns Asking what users want and expect from: differing devices differing times of the day locations Think …how will people discover, leave and return to your site? Will my mobile web page load quickly enough or at all over 3G in patchy coverage as well as wifi? How is your mobile website integrated with your other channels? CAUTION! DIY Enthusiasts… Do you have resources to cater for all this? August 8, 2012 © Netbiscuits GmbH 2012 15
  • 16. Mobile First is Performance First If your mobile site performs poorly for your anticipated users, then you will encounter huge wastage and ultimately underperforming ROI August 8, 2012 © Netbiscuits GmbH 2012 16
  • 17. Netbiscuits is … A cloud platform for the development and delivery of optimised mobile websites to all IP connected and all multi-touch enabled devices August 8, 2012 © Netbiscuits GmbH 2012 17
  • 18. … for Customers around the Globe August 8, 2012 © Netbiscuits 2012 18