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Social Media 101: How to Grow your Business with Pinterest
Michelle Hummel CEO of…                       •Web Media Experts: Social Media Agency                       •Social Media ...
What is Pinterest? A virtual pin board that lets  you organize and share all  the beautiful things you find  on the web ...
Who uses Pinterest? 10 Million US Monthly visitors More than 80% of users are women 29% are between the ages of 39-44 ...
Why should you be on Pinterest? Stay ahead of the competition Users spend 88.3 minutes on  Pinterest – it’s sticky! It’...
Pinterest shortens the sales cycle Virtual “dream boards” Pins are an immediate  connection to your  product/brand Boar...
Pinterest Pinning Tools Official “Pin it” Button,  encourages people to pin content  from your website Firefox “Right Cl...
Repinnable Pins: Inspirational Creative or innovative  ideas for repurposing  household items Crafting ideas Do-it-Your...
Repinnable Pins: Motivational Motivational quotes, photos Beautiful vacation places Luxury items TIP: connect with you...
Repinnable Pins: Tutorial Educational how-to pins such as: How to tie a scarf in a unique way How to build a portable h...
Repinnable Pins: Solutions Much like educational pins,  solution pins can be related to  specific problems your target  a...
Repinnable Pins: Humorous Silly pictures, images,  cartoons, or sayings that  are funny TIP: create a board that  reflec...
Repinnable Pins: Cute & Cuddly Adorable pictures of babies,  puppies, kittens, pocket-  sized or baby animals Repinned f...
Repinnable Pins: Branding Create a board in your  company’s signature color  “Web Media Experts Blue”  and pin images Ge...
Repinnable Pins: Videos   Video is highly under-    utilized in Pinterest   Pin your videos from    your YouTube channel...
Pin Campaign: Promote Your Events Create an image to announce  your event on Pinterest TIP: tie your image to a URL  wit...
Pin Campaign: Exclusive Offers Offer a discount when  users follow you on  Pinterest Give existing followers  some kind ...
Pin Campaign: Pin It Contest Contestants create a “My  Sterling Essentials Board” Pin at least 5 items from  the website...
Pin Campaign: Webinars, EBooks Promote your free eBooks,  webinars, white papers etc. Strong call-to-action that  connec...
Pin Campaign: Mark Your Territory Make sure you  watermark your images  and include the URL to  your website TIP: includ...
Pin Campaign: Blog Promotion Make sure there is a visual  component to all of your blog  posts going forward so that you ...
Pin Campaign: Like It  You can simply “like”   pins that don’t fit   your board  Show appreciation   for other people’s ...
Pin Campaign: Community Boards Pinterest’s version of a  discussion group Participation gets you a lot of  exposure with...
Pinterest Analytics Tools Pin Reach, identify your best pins  and top influencers following you Curlate, measure how muc...
Find people to follow People in the same industry Competitors Thought leaders People who share great ideas (e.g.  peop...
Get More Followers Encourage existing connections  to follow you Look up new connections and  follow them Encourage sub...
Best Pinning Times  Saturday mornings  Weds mornings  2PM – 4 PM EST  8 PM – 1 AM EST© Web Media University 2013. All ...
Post Good Content According to Pinerly.com: A call-to-action pin  description sees an 80%  increase in engagement Tutor...
Content Rules of Thumb 20% of your time “pitching”  your products or services,  showcasing your expertise,  your mission,...
TakeawaysWho is your audience and how do you want them to perceive your company/products?How much time can you devote?W...
Web Media UniversityIntroducing WebMediaUniversity.com     Over 40+ hours of video training     Social Media Case Studie...
Special Offer  Sign up for Web Media University and      receive a FREE copy of The Social      Media Monthly Magazine!  C...
Questions and Answers                    What questions can I help answer?                             Thank you for parti...
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Social media 101 pinterest for your business

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Transcript of "Social media 101 pinterest for your business"

  1. 1. Social Media 101: How to Grow your Business with Pinterest
  2. 2. Michelle Hummel CEO of… •Web Media Experts: Social Media Agency •Social Media Enthusiasts : Social Media Networking Community •Send Social Media: Social Media Management Dashboard •Social Media Matcher: Social Media Tools Directory •Web Media University: Social Media Training and Certification COMING SOON! •My book: The Social Media Magnet “Everything you need to know to attract customers with social media” by Michelle Hummel Thanks for joining me today!© Web Media University 2013. All rights reserved.
  3. 3. What is Pinterest? A virtual pin board that lets you organize and share all the beautiful things you find on the web A combination of web bookmarking, social sharing and virtual scrapbooking Like a craft fair, fashion show, exhibit, tradeshow all rolled into one place© Web Media University 2013. All rights reserved.
  4. 4. Who uses Pinterest? 10 Million US Monthly visitors More than 80% of users are women 29% are between the ages of 39-44 Topics of interest – fashion/style, interior design, hobbies, and cute collectibles/animals 80% of pins on Pinterest are repinsIs your target audience on Pinterest?© Web Media University 2013. All rights reserved.
  5. 5. Why should you be on Pinterest? Stay ahead of the competition Users spend 88.3 minutes on Pinterest – it’s sticky! It’s growing like crazy! Provides significant exposure and SEO juice for your website Users are closer to the “buy” trigger in the sales cycle Kotex Pinterest Campaign © Web Media University 2013. All rights reserved.
  6. 6. Pinterest shortens the sales cycle Virtual “dream boards” Pins are an immediate connection to your product/brand Boards show what they “like” by interests, ideas, etc. Buy links turn their “wish list” into an actual purchase What products can you sell on Pinterest? © Web Media University 2013. All rights reserved.
  7. 7. Pinterest Pinning Tools Official “Pin it” Button, encourages people to pin content from your website Firefox “Right Click Pin”, for Firefox power users to easily right click and save pins Pinstamatic, take “snapshots” of websites, highlight special quotes or stats, and pin them on Pinterest© Web Media University 2013. All rights reserved.
  8. 8. Repinnable Pins: Inspirational Creative or innovative ideas for repurposing household items Crafting ideas Do-it-Yourself before and after images Recycle old products into new LOWES board© Web Media University 2013. All rights reserved.
  9. 9. Repinnable Pins: Motivational Motivational quotes, photos Beautiful vacation places Luxury items TIP: connect with your target audience by creating style boards to sum up their lifestyle or the culture of that area Family Friendly Cincinnati© Web Media University 2013. All rights reserved.
  10. 10. Repinnable Pins: Tutorial Educational how-to pins such as: How to tie a scarf in a unique way How to build a portable herb garden How to pick the best fresh produce How to generate more leads How to be a more effective leader How to paint a mountain OLD NAVY “DIY” board © Web Media University 2013. All rights reserved.
  11. 11. Repinnable Pins: Solutions Much like educational pins, solution pins can be related to specific problems your target audience faces Plumber - how to avoid a costly plumbing repair by doing general pipe maintenance Dietitian - provide ideas on the proper food portions or the best seasonal selections for food STAPLES © Web Media University 2013. All rights reserved.
  12. 12. Repinnable Pins: Humorous Silly pictures, images, cartoons, or sayings that are funny TIP: create a board that reflects jokes for your industry “Social Media Funnies” OLD NAVY © Web Media University 2013. All rights reserved.
  13. 13. Repinnable Pins: Cute & Cuddly Adorable pictures of babies, puppies, kittens, pocket- sized or baby animals Repinned for the “isn’t that just adorable” factor TIP: if you own a horse ranch share pictures of new colts, ponies, drawings, paintings and/or videos of your horses HubSpot “Bad Marketing Kittens” © Web Media University 2013. All rights reserved.
  14. 14. Repinnable Pins: Branding Create a board in your company’s signature color “Web Media Experts Blue” and pin images Geo specific “Cupcakes in Dallas” instead of “Cupcakes” TIP: create Holiday themed boards for fresh content “Happy Holidays from Web Media Experts” Web Media Experts Blue© Web Media University 2013. All rights reserved.
  15. 15. Repinnable Pins: Videos  Video is highly under- utilized in Pinterest  Pin your videos from your YouTube channel  Pinterest will open up a new market space for you  Send Social Media Tour© Web Media University 2013. All rights reserved.
  16. 16. Pin Campaign: Promote Your Events Create an image to announce your event on Pinterest TIP: tie your image to a URL with a special landing page sign up form with a strong offer such as a pre-register discount or bonus “gift” © Web Media University 2013. All rights reserved.
  17. 17. Pin Campaign: Exclusive Offers Offer a discount when users follow you on Pinterest Give existing followers some kind of special offer TIP: create images that encourage other people to share and become followers DETAILED IMAGE © Web Media University 2013. All rights reserved.
  18. 18. Pin Campaign: Pin It Contest Contestants create a “My Sterling Essentials Board” Pin at least 5 items from the website Use hashtag #sterlingessentials on every pin Comment on contest pin with your board URL Visit the Facebook page to see if you are a winner!© Web Media University 2013. All rights reserved.
  19. 19. Pin Campaign: Webinars, EBooks Promote your free eBooks, webinars, white papers etc. Strong call-to-action that connects to a landing page to collect lead info TIP: be sure to nurture these email subscribers via auto- responders and drip campaigns that follow up over a period of time HUBSPOT “Helpful Marketing Ebooks” Board © Web Media University 2013. All rights reserved.
  20. 20. Pin Campaign: Mark Your Territory Make sure you watermark your images and include the URL to your website TIP: include some details about your website but don’t make the watermark the focus of what you share Web Media Experts Motivational Quote© Web Media University 2013. All rights reserved.
  21. 21. Pin Campaign: Blog Promotion Make sure there is a visual component to all of your blog posts going forward so that you can ensure easy sharing to Pinterest Create a hypnotic headline to attract your audience Hubspot “Blog Inbound Marketing” board© Web Media University 2013. All rights reserved.
  22. 22. Pin Campaign: Like It  You can simply “like” pins that don’t fit your board  Show appreciation for other people’s pins  TIP: this is a great way to build relationships and grow your followers© Web Media University 2013. All rights reserved.
  23. 23. Pin Campaign: Community Boards Pinterest’s version of a discussion group Participation gets you a lot of exposure within a target audience Helps you build your peer network Invite your fans so they can contribute to your branding efforts Hub Spot “Pin Your Webinars”© Web Media University 2013. All rights reserved.
  24. 24. Pinterest Analytics Tools Pin Reach, identify your best pins and top influencers following you Curlate, measure how much traffic Pinterest is referring to your website Pinerly, future tool for scheduling pins is going to be incredible Pin Alerts, notifies you whenever someone pins something from your website© Web Media University 2013. All rights reserved.
  25. 25. Find people to follow People in the same industry Competitors Thought leaders People who share great ideas (e.g. people using your products creatively) People who have products, etc. that will be of interest to your audience People who match your audience demographics© Web Media University 2013. All rights reserved.
  26. 26. Get More Followers Encourage existing connections to follow you Look up new connections and follow them Encourage subscribers of your RSS feed and/or your newsletter to join you Add a follow button to your website Add a pin button to your website© Web Media University 2013. All rights reserved.
  27. 27. Best Pinning Times  Saturday mornings  Weds mornings  2PM – 4 PM EST  8 PM – 1 AM EST© Web Media University 2013. All rights reserved.
  28. 28. Post Good Content According to Pinerly.com: A call-to-action pin description sees an 80% increase in engagement Tutorials, DIY guides, and recipe pins see a 42% higher click-through rate Pins related to trending topics see an average 94% increase in click-through© Web Media University 2013. All rights reserved.
  29. 29. Content Rules of Thumb 20% of your time “pitching” your products or services, showcasing your expertise, your mission, brand, value proposition, case studies, testimonials etc. 80% of your time: creating desire through visually stunning, interesting, and inspirational content© Web Media University 2013. All rights reserved.
  30. 30. TakeawaysWho is your audience and how do you want them to perceive your company/products?How much time can you devote?What will be your call-to-action?What’s your goal for these efforts?How will you measure and track your progress?What kind of content should you create?© Web Media University 2013. All rights reserved.
  31. 31. Web Media UniversityIntroducing WebMediaUniversity.com Over 40+ hours of video training Social Media Case Studies Library Social Media Book Reviews Social Media Toolkits Directory Social Media Webinar Library Monthly Live Training Webinars Ability to get Social Media Certification© Web Media University 2013. All rights reserved.
  32. 32. Special Offer Sign up for Web Media University and receive a FREE copy of The Social Media Monthly Magazine! Click Here© Web Media University 2013. All rights reserved.
  33. 33. Questions and Answers What questions can I help answer? Thank you for participating! Michelle Hummel Web Media University WebMediaUniversity.com Phone: 513-204-9324 michelle@webmediauniversity.com© Web Media University 2013. All rights reserved.
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