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Seo friendly URL structure

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When search engines begin to analyze a website, the first thing they look at is its URL structure. If what they see is confusing, they may end up indexing only a fraction of the site's pages, causing …

When search engines begin to analyze a website, the first thing they look at is its URL structure. If what they see is confusing, they may end up indexing only a fraction of the site's pages, causing some of its content to go undiscovered in search.

http://webmeup.com/blog/seo-url-structure.html

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  • 1. SEO-friendly URL structure helping search engines make sense of your site
  • 2. What will I learn by the last slide? • • • Common URL structure problems you may encounter SEO-friendly URL structure best practices Useful resources to help you along
  • 3. Common URL structure problems • • • • Gibberish URLs Multiple URLs pointing to homepage Duplicate URLs caused by sorting options Duplicate URLs caused by tracking parameters
  • 4. Gibberish URLs The URLs that don’t tell you much about the content of the page, lack keywords and are rich in useless characters. Example: http://rapidassisttech.com/shop/item.aspx?catid=23&i temid=1068&color=456&ssid=109 Full post available at: http://webmeup.com/blog/seo-url-structure.html
  • 5. Multiple URLs pointing to homepage In this case the homepage of a website may be reached via several paths. As the result the links’ strength is dissipated. Example: http://mydomain.com/ http://www.mydomain.com/ http://mydomain.com/index.html Full post available at: http://webmeup.com/blog/seo-url-structure.html
  • 6. Duplicate URLs caused by sorting options A product in an e-commerce store may belong to various categories and as such be reached via different URLs Example: Women -> Shop Brands -> Levi's -> Levi's Field Jacket Women -> Jackets-> Levi's -> Levi's Field Jacket Full post available at: http://webmeup.com/blog/seo-url-structure.html
  • 7. Duplicate URLs caused by tracking parameters Some websites are using session ID parameters in URLs to track their visitors. As the result, a page with the same content may have different URLs. Example: http://mydomain.com/index.html?ssid=87658765gh http://mydomain.com/index.html?ssid=87658765gh Full post available at: http://webmeup.com/blog/seo-url-structure.html
  • 8. SEO-friendly URL structure best practices • • • • Sign up for Webmaster Tools Create a robots.txt file Submit an XML Sitemap Make use of canonical tags Full post available at: http://webmeup.com/blog/seo-url-structure.html
  • 9. Sign up for Webmaster Tools Both Google and Bing provide webmaster tools that let you diagnose potential URL structure problems. They may help: • Track HTML errors • Find duplicate content • Find broken links • Adjust URL parameters settings • Set preferred page (www or non-www) Full post available at: http://webmeup.com/blog/seo-url-structure.html
  • 10. Create a robots.txt file It's a text file that lists which pages or sections of your site the crawler should NOT visit. Example: User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /~joe/ Full post available at: http://webmeup.com/blog/seo-url-structure.html
  • 11. Submit an XML Sitemap An XML Sitemap is a list of pages of your site that should be to be crawled and indexed by the search engines. Example: <urlset> <url> <loc>http://webmeup.com/</loc> <priority>1</priority> <changefreq>weekly</changefreq> </url> <url> <loc>http://webmeup.com/getting-tarted.html</loc> <priority>0.80</priority> <changefreq>weekly</changefreq> </url> Full post available at: http://webmeup.com/blog/seo-url-structure.html
  • 12. Make use of canonical tags If multiple URLs point to the same content, canonical tags are used to assign a primary page. The tag should placed at non-primary pages. Example: <link rel="canonical" href="http://www.example.com/product.php? "/> Full post available at: http://webmeup.com/blog/seo-url-structure.html
  • 13. Helpful resources 1. Learn to make pretty URLs: httpd.apache.org/docs/2.0/misc/rewriteguide.html 2. Webmasters tools: www.google.com/webmasters/tools www.bing.com/toolbox/webmaster 3. Robots.txt official page www.robotstxt.org 4. Google comments about rel=canonical support.google.com/webmasters/answer/139394?hl=en Full post available at: http://webmeup.com/blog/seo-url-structure.html
  • 14. Read full post at: http://webmeup.com/blog/seo-url-structure.html