SITE MONSTERS
Find and fight them this halloween!

http://webmeup.com/page-monsters.html
While you are getting ready for Halloween, a dozen
nasty monsters do evil stuff to your web-site.

Meet the monsters
Let’s...
TOTAL KAPUT
(BLACKOUT MONSTER)
Stinkiness index:

Known as:

Page not available (Error 4xx or 5xx)

What it does:

This mo...
TOTAL KAPUT
(BLACKOUT MONSTER)
What to do:

Make sure your web host has high
uptime rates and your website is
available mo...
REDIRECT
FOODIE
Stinkiness index:

Known as:

Page uses a redirect other than 301

What it does:

What looks confusing to ...
REDIRECT
FOODIE
What to do:

If you need to move a page to a new
location, be sure to use a 301 (moved
permanently) redire...
ANGRY BOUNCER
(MACHINE KILLER)
Stinkiness index:

Known as:

Page restricted from indexing

What it does:

Angry Bouncer d...
ANGRY BOUNCER
(MACHINE KILLER)
What to do:

If you have a robots.txt file, make sure
the pages you want to appear in searc...
CENTIPEDE
MONSTROSITY
Stinkiness index:

Known as:

Page title is over 65 characters long

What it does:

This monster is ...
CENTIPEDE
MONSTROSITY
What to do:

Keep the titles of your pages under 65
characters long (with spaces). This way
not only...
BULLSHIT
SPINNER
Stinkiness index:

Known as:

Too many external outgoing links

What it does:

This monster is an unconve...
BULLSHIT
SPINNER
What to do:

Thing is, webpages with a large number
of external outgoing links don’t look too
good to sea...
INSANE
CHATTERBOX
Stinkiness index:

Known as:

Page meta description is over 165
characters long

What it does:

Don’t ge...
INSANE
CHATTERBOX
What to do:

If your meta description is less than 165
characters long, it’s likely to present
little to...
META
PRETENDER
Stinkiness index:

Known as:

Page is missing meta title/description

What it does:

This monster thinks th...
META
PRETENDER
What to do:

Be sure to create compelling, original
meta titles and meta descriptions for all
of your site’...
INCOHERENT
JOE
Stinkiness index:

Known as:

No H1-H5 tags found on page

What it does:

Incoherent Joe hates clarity – th...
INCOHERENT
JOE
What to do:

The recipe to fighting this monster lies
in specifying H1-H5 tags on your
webpages. If Joe see...
FAT
MATT
Stinkiness index:

Known as:

Page size overly large (>100 KB)

What it does:

Fat Matt’s motto in regards to cyb...
FAT
MATT
What to do:

Even though having a content-rich site
is a great thing in most cases, make
sure the size of your in...
ONE-EYED
MONSTER
Stinkiness index:

Known as:

Images missing alt text attributes

What it does:

One-Eyed Monster lost an...
ONE-EYED
HOW TO FIX
MONSTER
What to do:

A sure-fire way to get rid of One-Eyed
monster is to have alternative text
attrib...
SKINNY
BONES
Stinkiness index:

Known as:

Very few words on page

What it does:

Skinny Bones is an anorexic monster
that...
SKINNY
HOW TO FIX
BONES
What to do:

Rich textual content is a big turn-off for
this monster. If you have a lot of textual...
Anti-SOCIAL
SUE
Stinkiness index:

Known as:

Very few social signals to page

What it does:

Anti-Social Sue is extremely...
ANTI-SOCIAL
SUE
What to do:

Getting your webpages shared on such
websites as Facebook, Twitter and
Google+ will make your...
Liked our monsters???

SHARE THIS PRESENTATION
AND
RAISE AWARENESS!

http://webmeup.com/page-monsters.html
GO and Check your website
for monsters here:
http://webmeup.com/page-monsters.html
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Monsters Are On The Loose! Protect Your Site!

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Halloween is a scary and fun time for SEOs...until they realize their site is invaded by dangerous monsters. Get to know all of them here: http://webmeup.com/page-monsters.html

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Monsters Are On The Loose! Protect Your Site!

  1. 1. SITE MONSTERS Find and fight them this halloween! http://webmeup.com/page-monsters.html
  2. 2. While you are getting ready for Halloween, a dozen nasty monsters do evil stuff to your web-site. Meet the monsters Let’s see who they are and how to fight them! http://webmeup.com/page-monsters.html
  3. 3. TOTAL KAPUT (BLACKOUT MONSTER) Stinkiness index: Known as: Page not available (Error 4xx or 5xx) What it does: This monster loves apocalypses and prophecies about the end of the world. It is often found frolicking on websites with major server response code errors (4xx or 5xx). http://webmeup.com/page-monsters.html
  4. 4. TOTAL KAPUT (BLACKOUT MONSTER) What to do: Make sure your web host has high uptime rates and your website is available most of the time (having a 200 HTTP response code would be ideal). http://webmeup.com/page-monsters.html
  5. 5. REDIRECT FOODIE Stinkiness index: Known as: Page uses a redirect other than 301 What it does: What looks confusing to the search engines is paradise to this monster. Redirect Foodie is sick and tired of conscientious webmasters who always use search engine-friendly redirects (301s). “Give me variety!” it cries, and preys on sites with something different such as 302, 303 or 304 redirects. http://webmeup.com/page-monsters.html
  6. 6. REDIRECT FOODIE What to do: If you need to move a page to a new location, be sure to use a 301 (moved permanently) redirect. This way you won’t see Redirect Foodie on your site. http://webmeup.com/page-monsters.html
  7. 7. ANGRY BOUNCER (MACHINE KILLER) Stinkiness index: Known as: Page restricted from indexing What it does: Angry Bouncer displays rage against search machines. It normally infects websites that match its life philosophy and restrict search engines from indexing their webpages. http://webmeup.com/page-monsters.html
  8. 8. ANGRY BOUNCER (MACHINE KILLER) What to do: If you have a robots.txt file, make sure the pages you want to appear in search are open for indexing. Plus, ensure that the code of your pages is free of noindex meta tags. http://webmeup.com/page-monsters.html
  9. 9. CENTIPEDE MONSTROSITY Stinkiness index: Known as: Page title is over 65 characters long What it does: This monster is naturally attracted to webpages with titles as long as its never-ending body. Indeed, birds of feather flock together. http://webmeup.com/page-monsters.html
  10. 10. CENTIPEDE MONSTROSITY What to do: Keep the titles of your pages under 65 characters long (with spaces). This way not only will you get rid of Centipede Monstrosity, but also ensure your titles are displayed in full in search results. http://webmeup.com/page-monsters.html
  11. 11. BULLSHIT SPINNER Stinkiness index: Known as: Too many external outgoing links What it does: This monster is an unconventional type of arachnid that uses Internet links to make its web. It is often found on webpages with many outgoing links to other sites which it can use as building material. http://webmeup.com/page-monsters.html
  12. 12. BULLSHIT SPINNER What to do: Thing is, webpages with a large number of external outgoing links don’t look too good to search engines either. So, to ward off the monster and to please search engines, keep the number of links to other domains to a minimum. http://webmeup.com/page-monsters.html
  13. 13. INSANE CHATTERBOX Stinkiness index: Known as: Page meta description is over 165 characters long What it does: Don’t get this monster started, she is insane! Chatterbox thinks meta descriptions are people and you can have conversations with them. And, the longer a meta description is, the more interesting it must be to converse with. http://webmeup.com/page-monsters.html
  14. 14. INSANE CHATTERBOX What to do: If your meta description is less than 165 characters long, it’s likely to present little to no interest for Insane Chatterbox. So keeping it short will help you deal with this monster. http://webmeup.com/page-monsters.html
  15. 15. META PRETENDER Stinkiness index: Known as: Page is missing meta title/description What it does: This monster thinks the shape of its body resembles the letter “M”. Besides, it has a secret dream of acting as meta data one day. So, whenever it sees that a webpage has no meta title or description, it fills in the gap – hoping you won’t notice. http://webmeup.com/page-monsters.html
  16. 16. META PRETENDER What to do: Be sure to create compelling, original meta titles and meta descriptions for all of your site’s pages. This will rob Meta Pretender of its chance. http://webmeup.com/page-monsters.html
  17. 17. INCOHERENT JOE Stinkiness index: Known as: No H1-H5 tags found on page What it does: Incoherent Joe hates clarity – that’s how it got its name. And, not only does it like being incomprehensible itself, but also feels at home on websites that make little sense because they lack headings or subheadings (H1-H5 tags). http://webmeup.com/page-monsters.html
  18. 18. INCOHERENT JOE What to do: The recipe to fighting this monster lies in specifying H1-H5 tags on your webpages. If Joe sees those in your code, it will consider your site as boring as Metropolitan Transportation usage rules, and will stay away from it. http://webmeup.com/page-monsters.html
  19. 19. FAT MATT Stinkiness index: Known as: Page size overly large (>100 KB) What it does: Fat Matt’s motto in regards to cyber food is “the more the better”. This monster doesn’t really care what you have on your site, as long as there is plenty of stuff on it! http://webmeup.com/page-monsters.html
  20. 20. FAT MATT What to do: Even though having a content-rich site is a great thing in most cases, make sure the size of your individual pages doesn’t go over the top! http://webmeup.com/page-monsters.html
  21. 21. ONE-EYED MONSTER Stinkiness index: Known as: Images missing alt text attributes What it does: One-Eyed Monster lost an eye in a street fight years ago. So, what really irritates this creature is when people specify alternative text for their images, which reminds it about its poor eye-sight. Hence, it mostly dwells on sites with no image alt texts where it can pretend to see images perfectly with its one eye. http://webmeup.com/page-monsters.html
  22. 22. ONE-EYED HOW TO FIX MONSTER What to do: A sure-fire way to get rid of One-Eyed monster is to have alternative text attributes specified for all your images. http://webmeup.com/page-monsters.html
  23. 23. SKINNY BONES Stinkiness index: Known as: Very few words on page What it does: Skinny Bones is an anorexic monster that thinks dieting and losing weight are the only two things worth doing in life. So, it often starts living on sites that don’t have many words on them. http://webmeup.com/page-monsters.html
  24. 24. SKINNY HOW TO FIX BONES What to do: Rich textual content is a big turn-off for this monster. If you have a lot of textual information in the body of your page, Skinny Bones isn’t likely to make permanent residence there. http://webmeup.com/page-monsters.html
  25. 25. Anti-SOCIAL SUE Stinkiness index: Known as: Very few social signals to page What it does: Anti-Social Sue is extremely shy. So, she prefers to occupy websites that haven’t been “liked” or shared on social media that much (so that nobody ever finds her). http://webmeup.com/page-monsters.html
  26. 26. ANTI-SOCIAL SUE What to do: Getting your webpages shared on such websites as Facebook, Twitter and Google+ will make your resource unattractive for Anti-Social Sue. http://webmeup.com/page-monsters.html
  27. 27. Liked our monsters??? SHARE THIS PRESENTATION AND RAISE AWARENESS! http://webmeup.com/page-monsters.html
  28. 28. GO and Check your website for monsters here: http://webmeup.com/page-monsters.html
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