7 things you should know before your first SEO interview

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So, you are going to your first SEO job interview, yet, you’re afraid of losing the grip? Or maybe you lack fundamental knowledge or practical experience in the field? Make sure to familiarize …

So, you are going to your first SEO job interview, yet, you’re afraid of losing the grip? Or maybe you lack fundamental knowledge or practical experience in the field? Make sure to familiarize yourself with these 7 tips that will surely help you out. This presentation contains the most valuable advice on how to succeed with your SEO endeavor.

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  • 2. There’s nothing more stressful than having Neither experience nor fundamental knowledge of the required field… http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 3. So here are 7 things you need to know http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 4. 1 WANT TO GET AN SEO JOB? LEARN WHAT’S SEO http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 5. Sounds weird? The answer is “no!” http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 6. Most applicants can’t say a thing about search engine algos and onpage optimization They don’t even know what SEO stands for http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 7. Don’t be ignorant and research the topic even if it’s stated that no experience is required Here are some awesome resources… http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 8.  WebMeUp SEO Guide  SEO Book by Aaron Wall  SearchEngineLand SEO Guide http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 9. 2 THINK WHAT RELATED SKILLS AND EXPERIENCE YOU HAVE http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 10. All it takes to be an SEO is Knowledge + Experience + Skills And some good luck… http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 11. If you lack the first two FOCUS ON YOUR SKILLS. Keep the relevant ones in mind when sending CV or being interviewed http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 12. 3 NAME INDUSTRY INFLUENCERS http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 13. Not knowing This guy -> . Is like having committed a serious seo crime… http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 14. So here’s a little test: Who is Danny Sullivan? Think a while before going to the next slide http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 15. Answer: Editor-in-Chief of Search Engine Land http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 16. Here’s another one: Who is Rand Fishkin? http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 17. Answer: Ex MOZ CEO Indeed, he’s no longer the CEO. Missed that one? http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 18. Here’s a list of SEO-related personalities you need to know: Matt Cutts Barry Schwartz Aaron Wall Vanessa Fox Jim Boykin Bill Slawski Danny Sullivan Rand Fishkin Julie Joyce Darren Rowse Make sure to check out their blogs and websites http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 19. 4 ADVANCE YOUR PC/WEB SKILLS http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 20. Though you may not be required to code or make scripts Being an advanced PC user will help you a lot http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 21. So here are some guides and tutorials to get you started with: HTML Basics HTML for SEOs HTML Tags Joomla Tutorials Wordpress Lessons Drupal Tutorials Data Visualization Tools Visualisation for Web Designers http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 22. 5 PROFICIENCY IN COMMUNICATION http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 23. You will have to communicate your points to different people really Clearly and smartly http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 24. So, when you are pitching a potential customer or a partner, keep in mind These recommendations… http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 25. 1. Start communicating with the person in advance • • • Start interacting 3-4 weeks in advance Discuss stuff on twitter, share their posts, write knowledgeable comments, etc. Be natural and don’t overdo with likes and shares http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 26. 2. Don’t be too informal As in “Hey, dude, how are things?” http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 27. 3. Keep it short and clear Just like this http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 28. 4. Review your formatting • Don’t SHOUT in all caps • Check spelling • Make lists when possible http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 29. 6 PAY ATTENTION TO DETAILS http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 30. Being an SEO you’ll face many uncertainties. Persistence and focus on details can help you identify the problems and fix them as soon as possible http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 31. So here’s where you need to be most attentive: • Doing site audit (missing a critical indexing error can weaken all your SEO efforts) • Analyzing potential backlink partners’ sites (you don’t want to get your client’s site under the Google filter) • Analyzing competitors’ sites (don’t miss what helps competitors rank higher) http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 32. And even more: • Looking at the stats from Google Analytics (analyze the trends and work out new strategies) • Checking site’s health ISSUES (a couple of serious downtimes and half of your work gets wasted) • Creating and managing PPC campaigns (where your overall budget can be completely used in a single day if you don’t set the correct limits) • Contacting people (please be careful with names of people you contact) http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 33. 7 NEVER STOP LEARNING http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 34. You can’t learn SEO once and forever This industry never stops! http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 35. So here are some things to consider: • Take an SEO course There are courses for different levels of expertise, so no matter if you are a total beginner or an advanced SEO, you can find something to boost your skills. • Start an SEO blog One of the best ways to learn something is to teach. Start your own SEO blog to share interesting cases, discuss techniques and find useful connections. http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 36. And make sure to attend: • Attend events on internet marketing SEO conferences are ideal for specialists of any proficiency – newbie will learn more advanced SEO, while the gurus will network with one another. http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
  • 37. Want more awesome ideas on how to improve your chances? Check out this article: http://webmeup.com/blog/webmeup -com-blog-seo-job-interview.html http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html