Your SlideShare is downloading. ×
0
7 types of stock images you must stop using today

By WebMeUp.Com
The Fact

Visual content drives engagement

http://webmeup.com/blog/stock-images-to-avoid.html
Increased traffic flow

http://webmeup.com/blog/stock-images-to-avoid.html
Increased traffic flow
Better social media exposure

http://webmeup.com/blog/stock-images-to-avoid.html
Increased traffic flow
Better social media exposure
Juicy links from popular websites

http://webmeup.com/blog/stock-image...
Increased traffic flow
Better social media exposure
Juicy links from popular websites
Higher conversion rates

http://webm...
Increased traffic flow
Better social media exposure
Juicy links from popular websites
Higher conversion rates
Outstandingl...
Increased traffic flow
Better social media exposure
That is Juicy links from popular websites get
what you can achieve if ...
But how can you make your site’s images
better?
http://webmeup.com/blog/stock-images-to-avoid.html
Let’s start with

types of images you should avoid!
http://webmeup.com/blog/stock-images-to-avoid.html
1. Freaky and unnatural emotions.

http://webmeup.com/blog/stock-images-to-avoid.html
When your customers contact you they
definitely don’t look this way
http://webmeup.com/blog/stock-images-to-avoid.html
…or this one.
http://webmeup.com/blog/stock-images-to-avoid.html
Normally we don't make such faces, as that
looks completely unnatural.
So why do you think people will be
touched by somet...
Alternative:
Contact some of your old-time users and ask
for an interview and a couple of photos.
Even some amateur pictur...
2. Happy and organized corporate
people everywhere.
.

http://webmeup.com/blog/stock-images-to-avoid.html
Do you really start you working day
the same way?
http://webmeup.com/blog/stock-images-to-avoid.html
Also some parts of the bodies of the office
workers next to the switched off devices
seem to be popular.

http://webmeup.c...
•

Hmm…something is seriously wrong here!
http://webmeup.com/blog/stock-images-to-avoid.html
Alternative
In case you don't want to place the photos
of your real office and real employees,
then focus on something els...
3. Abstract 3D figures and all other
abstract things

.

http://webmeup.com/blog/stock-images-to-avoid.html
Looks 1990’s… and weird.
http://webmeup.com/blog/stock-images-to-avoid.html
•

Clouds…
http://webmeup.com/blog/stock-images-to-avoid.html
Lamps…
http://webmeup.com/blog/stock-images-to-avoid.html
and even a bigger number of lamps…
http://webmeup.com/blog/stock-images-to-avoid.html
… don't explain why you are creative,
smart and competitive!

These images are huge space-eaters on
your site's pages – th...
4. People with laptops and tablets
in weird settings

.

http://webmeup.com/blog/stock-images-to-avoid.html
Would you really think about work at a sunny
seaside ?
http://webmeup.com/blog/stock-images-to-avoid.html
OMG! this guy takes an "extreme" approach to
business.
http://webmeup.com/blog/stock-images-to-avoid.html
Welcome the King
of multi-tasking!
This man can work
surfboarding at sea
and without even
looking at his
laptop screen.

h...
Sitting on the beach with the laptop is not
the sign of success, prosperity and free
way of living and working.
By the way...
5. Quick faking of the product in
the stock image.

.

http://webmeup.com/blog/stock-images-to-avoid.html
No need to be an
advanced Photoshop
user to understand that
there’s something
terribly wrong with the
picture.

http://web...
6. Boards. Whiteboards,
greenboards, glass boards.

.
http://webmeup.com/blog/stock-images-to-avoid.html
People truly believe in the power of the
board, but they keep on adding images
with boards everywhere!

http://webmeup.com...
Like this one,
http://webmeup.com/blog/stock-images-to-avoid.html
…or this.
http://webmeup.com/blog/stock-images-to-avoid.html
Sometimes you don't even need a board.
http://webmeup.com/blog/stock-images-to-avoid.html
Anyway, these images don’t tell the story.
They don’t tell what you do, how and why
your users need to care.

So, please a...
7. Low-resolution images.

.

http://webmeup.com/blog/stock-images-to-avoid.html
Whatever the image, please don’t try to
save 50 cent on buying a pic with
ridiculously small resolution.
That’s totally un...
Meh…
http://webmeup.com/blog/stock-images-to-avoid.html
Bottom-line:
Every time before you decide to use stock
images, ask yourself 3 questions:
• Does this image look profession...
Beware of:
• Pictures that are irrelevant and not
realistic
• Pictures that are meaningless
• Low-quality pics

http://web...
Choose the right images
and stay cool.
Pro tip: kittens ROCK!
For more info check
WebMeUp Blog:
http://webmeup.com/blog/stock-images-toavoid.html
Upcoming SlideShare
Loading in...5
×

7 types of stock images you must stop using today

20,436

Published on

You've probably heard it many times that visual content drives engagement (read more traffic and conversion). Just a month after the introduction of Facebook timeline for brands, visual content - photos and videos - saw a 65% increase in engagement. Are you sure your site's images are good enough to drive traffic?

It's high time to re-consider image use on most websites, as the standards of what's good and what's not have significantly changed since the 1990s (time when stock image sites started to gain their popularity). Images for the sake of images are not a good practice anymore.

Image credits:
http://www.shutterstock.com/gallery-247210p1.html
http://www.shutterstock.com/gallery-82755p1.html
http://www.shutterstock.com/gallery-160669p1.html
http://www.shutterstock.com/gallery-76219p1.html
http://www.shutterstock.com/gallery-790342p1.html
http://www.shutterstock.com/gallery-764917p1.html
http://www.shutterstock.com/gallery-655432p1.html
http://www.shutterstock.com/gallery-81251p1.html
http://www.shutterstock.com/gallery-460576p1.html
http://www.shutterstock.com/gallery-91282p1.html
http://www.shutterstock.com/gallery-461077p1.html
http://www.shutterstock.com/gallery-458665p1.html
http://www.shutterstock.com/gallery-751597p1.html
http://www.shutterstock.com/gallery-1294p1.html

Published in: Marketing, Business, Technology
3 Comments
35 Likes
Statistics
Notes
  • Really good images you will find here: http://www.5images.com/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Interesting tips!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I've been used to seeing another blonde woman in the image showcased in slide 36 :) Otherwise, this is hilarious and soooooooooo great for Friday!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
20,436
On Slideshare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
113
Comments
3
Likes
35
Embeds 0
No embeds

No notes for slide

Transcript of "7 types of stock images you must stop using today"

  1. 1. 7 types of stock images you must stop using today By WebMeUp.Com
  2. 2. The Fact Visual content drives engagement http://webmeup.com/blog/stock-images-to-avoid.html
  3. 3. Increased traffic flow http://webmeup.com/blog/stock-images-to-avoid.html
  4. 4. Increased traffic flow Better social media exposure http://webmeup.com/blog/stock-images-to-avoid.html
  5. 5. Increased traffic flow Better social media exposure Juicy links from popular websites http://webmeup.com/blog/stock-images-to-avoid.html
  6. 6. Increased traffic flow Better social media exposure Juicy links from popular websites Higher conversion rates http://webmeup.com/blog/stock-images-to-avoid.html
  7. 7. Increased traffic flow Better social media exposure Juicy links from popular websites Higher conversion rates Outstandingly visualized brand http://webmeup.com/blog/stock-images-to-avoid.html
  8. 8. Increased traffic flow Better social media exposure That is Juicy links from popular websites get what you can achieve if you Higher conversion rates the right images. Outstandingly visualized brand http://webmeup.com/blog/stock-images-to-avoid.html
  9. 9. But how can you make your site’s images better? http://webmeup.com/blog/stock-images-to-avoid.html
  10. 10. Let’s start with types of images you should avoid! http://webmeup.com/blog/stock-images-to-avoid.html
  11. 11. 1. Freaky and unnatural emotions. http://webmeup.com/blog/stock-images-to-avoid.html
  12. 12. When your customers contact you they definitely don’t look this way http://webmeup.com/blog/stock-images-to-avoid.html
  13. 13. …or this one. http://webmeup.com/blog/stock-images-to-avoid.html
  14. 14. Normally we don't make such faces, as that looks completely unnatural. So why do you think people will be touched by something that's totally unnatural and looks funny? http://webmeup.com/blog/stock-images-to-avoid.html
  15. 15. Alternative: Contact some of your old-time users and ask for an interview and a couple of photos. Even some amateur pictures done in the natural setting will look much better than the examples above. http://webmeup.com/blog/stock-images-to-avoid.html
  16. 16. 2. Happy and organized corporate people everywhere. . http://webmeup.com/blog/stock-images-to-avoid.html
  17. 17. Do you really start you working day the same way? http://webmeup.com/blog/stock-images-to-avoid.html
  18. 18. Also some parts of the bodies of the office workers next to the switched off devices seem to be popular. http://webmeup.com/blog/stock-images-to-avoid.html
  19. 19. • Hmm…something is seriously wrong here! http://webmeup.com/blog/stock-images-to-avoid.html
  20. 20. Alternative In case you don't want to place the photos of your real office and real employees, then focus on something else. By the way, garage businesses and startups are all trendy these days, so the severe look of your "headquarters" can be quite interesting! http://webmeup.com/blog/stock-images-to-avoid.html
  21. 21. 3. Abstract 3D figures and all other abstract things . http://webmeup.com/blog/stock-images-to-avoid.html
  22. 22. Looks 1990’s… and weird. http://webmeup.com/blog/stock-images-to-avoid.html
  23. 23. • Clouds… http://webmeup.com/blog/stock-images-to-avoid.html
  24. 24. Lamps… http://webmeup.com/blog/stock-images-to-avoid.html
  25. 25. and even a bigger number of lamps… http://webmeup.com/blog/stock-images-to-avoid.html
  26. 26. … don't explain why you are creative, smart and competitive! These images are huge space-eaters on your site's pages – they don't help to convey the necessary messages and only distract visitors’ attention. http://webmeup.com/blog/stock-images-to-avoid.html
  27. 27. 4. People with laptops and tablets in weird settings . http://webmeup.com/blog/stock-images-to-avoid.html
  28. 28. Would you really think about work at a sunny seaside ? http://webmeup.com/blog/stock-images-to-avoid.html
  29. 29. OMG! this guy takes an "extreme" approach to business. http://webmeup.com/blog/stock-images-to-avoid.html
  30. 30. Welcome the King of multi-tasking! This man can work surfboarding at sea and without even looking at his laptop screen. http://webmeup.com/blog/stock-images-to-avoid.html
  31. 31. Sitting on the beach with the laptop is not the sign of success, prosperity and free way of living and working. By the way, if you try to work with the laptop on the beach, you will understand that it is NOT comfortable and you will get distracted all the time! http://webmeup.com/blog/stock-images-to-avoid.html
  32. 32. 5. Quick faking of the product in the stock image. . http://webmeup.com/blog/stock-images-to-avoid.html
  33. 33. No need to be an advanced Photoshop user to understand that there’s something terribly wrong with the picture. http://webmeup.com/blog/stock-images-to-avoid.html
  34. 34. 6. Boards. Whiteboards, greenboards, glass boards. . http://webmeup.com/blog/stock-images-to-avoid.html
  35. 35. People truly believe in the power of the board, but they keep on adding images with boards everywhere! http://webmeup.com/blog/stock-images-to-avoid.html
  36. 36. Like this one, http://webmeup.com/blog/stock-images-to-avoid.html
  37. 37. …or this. http://webmeup.com/blog/stock-images-to-avoid.html
  38. 38. Sometimes you don't even need a board. http://webmeup.com/blog/stock-images-to-avoid.html
  39. 39. Anyway, these images don’t tell the story. They don’t tell what you do, how and why your users need to care. So, please avoid them! http://webmeup.com/blog/stock-images-to-avoid.html
  40. 40. 7. Low-resolution images. . http://webmeup.com/blog/stock-images-to-avoid.html
  41. 41. Whatever the image, please don’t try to save 50 cent on buying a pic with ridiculously small resolution. That’s totally unprofessional and ruins the impression on any page. http://webmeup.com/blog/stock-images-to-avoid.html
  42. 42. Meh… http://webmeup.com/blog/stock-images-to-avoid.html
  43. 43. Bottom-line: Every time before you decide to use stock images, ask yourself 3 questions: • Does this image look professional? • Does it help better understand what I'm talking about? • Would the page lose any value if I remove the image? http://webmeup.com/blog/stock-images-to-avoid.html
  44. 44. Beware of: • Pictures that are irrelevant and not realistic • Pictures that are meaningless • Low-quality pics http://webmeup.com/blog/stock-images-to-avoid.html
  45. 45. Choose the right images and stay cool.
  46. 46. Pro tip: kittens ROCK!
  47. 47. For more info check WebMeUp Blog: http://webmeup.com/blog/stock-images-toavoid.html
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×