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7 SECRETS TO BOOST

ECOMMERCE
SITE’S SALES
Frustrated by the
performance of your
ecommerce website?
The solution is right at
your fingertips!
Optimize your
landing pages
using these 7
simple tips!
#1
STRONG
MESSAGE
MATCH
PLACING ADS?
PLACING ADS?

BUYING
BANNERS?
PLACING ADS?

SENDING
AN E-MAIL?

BUYING
BANNERS?
Make sure the
message match is
strong:
1. Repeat headlines
2. Use similar colors
and images
3. Focus on a simple
message
Example

Amazon’s landing page is highly
relevant to the ad:
#2 Make USPs

detailed
Add details to unique
selling propositions
Free shipping?
Free shipping?

Now add details!
Free shipping?

Now add details!
Free shipping

worldwide
Easy returns?
Easy returns?

Add details!
Easy returns?

Add details!

Easy returns in 48h
Got it?
Let’s move on!
#3 Add relevant
product info
When some
important data’s
missing…
IT’S BAD!
So please,
add precise and
relevant product data
Like IKEA does:
#4 Add urgent
offers and free trial
This one’s easy
Add some urgent offers
And say something’s
limited
#5 Use social
proof signals
Do you want
customers to

BELIEVE YOU?
1. Add testimonials
2. Publish reviews
3. Add ratings
#6 Spice up pages
with benefits
Compelling benefits can
persuade users to

BUY
Tell people
- what they will get
- and how they’ll win
For example, if you sell
shampoo…
Say how gorgeous their
hair will be!
And how much they’ll
save on stylists
#7 Change callsto-action
Make calls-to-action

ACTIONABLE
And

TEST
This change
DOUBLED CTR:
And this increased
sales by 35.81%:
You can improve your
calls-to-action too!
And get more

TRAFFIC
And get more

TRAFFIC
CONVERSIONS
And get more

TRAFFIC
CONVERSIONS
AND SALES!
IMPROVE YOUR SITE

TODAY
Need more actionable
tips and examples?
7 quick things that will boost your ecommerce site's sales
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7 quick things that will boost your ecommerce site's sales

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If you get frustrated by the performance of your ecommerce website, the chances are high you haven't optimized your landing pages yet.

Surprisingly, some simple optimization techniques are often ignored and most resources spent on advertising and content get wasted.

Let's see how you can adjust your website today using 7 simple steps to get more customers for the same marketing cost.
http://webmeup.com/blog/increase-ecommerce-sales.html

Image [19.02.2014 11:12:41] Inessa Bokhan marketing belprime: Credits:
http://www.flickr.com/photos/jakeprzespo/
http://www.flickr.com/photos/gerardstolk/
http://www.flickr.com/photos/straymuffin/
http://www.wallpapervortex.com/wallpaper-black_angry_cat_25173.html#.UwOMbPmSw40

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Transcript of "7 quick things that will boost your ecommerce site's sales"

  1. 1. 7 SECRETS TO BOOST ECOMMERCE SITE’S SALES
  2. 2. Frustrated by the performance of your ecommerce website?
  3. 3. The solution is right at your fingertips!
  4. 4. Optimize your landing pages
  5. 5. using these 7 simple tips!
  6. 6. #1 STRONG MESSAGE MATCH
  7. 7. PLACING ADS?
  8. 8. PLACING ADS? BUYING BANNERS?
  9. 9. PLACING ADS? SENDING AN E-MAIL? BUYING BANNERS?
  10. 10. Make sure the message match is strong:
  11. 11. 1. Repeat headlines
  12. 12. 2. Use similar colors and images
  13. 13. 3. Focus on a simple message
  14. 14. Example Amazon’s landing page is highly relevant to the ad:
  15. 15. #2 Make USPs detailed
  16. 16. Add details to unique selling propositions
  17. 17. Free shipping?
  18. 18. Free shipping? Now add details!
  19. 19. Free shipping? Now add details! Free shipping worldwide
  20. 20. Easy returns?
  21. 21. Easy returns? Add details!
  22. 22. Easy returns? Add details! Easy returns in 48h
  23. 23. Got it?
  24. 24. Let’s move on!
  25. 25. #3 Add relevant product info
  26. 26. When some important data’s missing…
  27. 27. IT’S BAD!
  28. 28. So please, add precise and relevant product data
  29. 29. Like IKEA does:
  30. 30. #4 Add urgent offers and free trial
  31. 31. This one’s easy
  32. 32. Add some urgent offers
  33. 33. And say something’s limited
  34. 34. #5 Use social proof signals
  35. 35. Do you want customers to BELIEVE YOU?
  36. 36. 1. Add testimonials
  37. 37. 2. Publish reviews
  38. 38. 3. Add ratings
  39. 39. #6 Spice up pages with benefits
  40. 40. Compelling benefits can persuade users to BUY
  41. 41. Tell people - what they will get - and how they’ll win
  42. 42. For example, if you sell shampoo…
  43. 43. Say how gorgeous their hair will be!
  44. 44. And how much they’ll save on stylists
  45. 45. #7 Change callsto-action
  46. 46. Make calls-to-action ACTIONABLE
  47. 47. And TEST
  48. 48. This change DOUBLED CTR:
  49. 49. And this increased sales by 35.81%:
  50. 50. You can improve your calls-to-action too!
  51. 51. And get more TRAFFIC
  52. 52. And get more TRAFFIC CONVERSIONS
  53. 53. And get more TRAFFIC CONVERSIONS AND SALES!
  54. 54. IMPROVE YOUR SITE TODAY
  55. 55. Need more actionable tips and examples?
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