10 SEO experiments that will change the way you do SEO

Uploaded on

Google doesn't want you to know the secret sauce behind its ranking algorithm recipe. So, most SEOs rely on gut feeling when using certain SEO methods they think should work. …

Google doesn't want you to know the secret sauce behind its ranking algorithm recipe. So, most SEOs rely on gut feeling when using certain SEO methods they think should work.

However, there are ingenious SEO among us who don't mind working their fingers to the bone and digging up hard-won SEO facts in (usually time- and resource-consuming) field experiments.


  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 2. 1. Backlinko’s Skyscraper Technique
  • 3. Brian Dean of Backlinko…  Found a top-notch content piece (the skyscraper) Bested it with his own content piece (an even taller skyscraper) Pitched his post to the right people (those linking to the skyscraper)
  • 4. The Result? … a 110% surge in search traffic! Find out how he did it at http://webmeup.com/blog/seo-experiments.html
  • 5. 2. Dejan SEO’s outgoing links test
  • 6. Dan Petrovic of Dejan SEO created 2 similar sites, and… Pointed 0 links to site A Pointed 1 PR-7 link to site B from a page with tons of outgoing links http://webmeup.com/blog/seo-experiments.html
  • 7. The Result? … site B catapulted from #70 to #3 on Google in just weeks! Learn more about this experiment at http://webmeup.com/blog/seo-experiments.html
  • 8. 3. Matthew Woodward's Zero SEO experiment
  • 9. Matthew Woodward said he’d promote his blog with 0 links and… Helpful video tutorials Postings at niche blogs & forums Realized promo opportunities from Google Alerts http://webmeup.com/blog/seo-experiments.html
  • 10. The Result? … MatthewWoodward.co.uk now has 9,608 backlinks! Find out more about how he did it at http://webmeup.com/blog/seo-experiments.html
  • 11. 4. Bill Sebald’s test on internal link power
  • 12. Bill Sebald of Greenlane SEO got busy playing with internal links…  First, he pointed a link from his second-best page to his Homepage -> http://webmeup.com/blog/seo-experiments.html
  • 13. The site jumped from #11 to #10 on Google http://webmeup.com/blog/seo-experiments.html
  • 14. As tweak #2…  He pointed a blog-wide link to his second-best page -> http://webmeup.com/blog/seo-experiments.html
  • 15. The site shoot up to #9 on Google! http://webmeup.com/blog/seo-experiments.html
  • 16. 5. Bill Hartzer’s title length experiment
  • 17. Bill Hartzer of BillHartzer.Com… Made up a fictitious title tag with non-existent words that was 95 characters long and 448 pixels wide http://webmeup.com/blog/seo-experiments.html
  • 18. Google displayed the title tag entirely! http://webmeup.com/blog/seo-experiments.html
  • 19. 6. Cyrus Shepard disavowing links to his site
  • 20. After Google Penguin 1.0, Cyrus Shepard of Moz… Used Links Disavow Tool to disavow all 35,000 links to his site (cyrusshepard.com) http://webmeup.com/blog/seo-experiments.html
  • 21. After Penguin 2.0, traffic to the site crippled by half! http://webmeup.com/blog/seo-experiments.html
  • 22. Did removing the disavow file help? … No, site traffic didn’t recover post-Penguin 2.1… Read more about this experiment at http://webmeup.com/blog/seo-experiments.html
  • 23. 7. Dan Petrovic hijacks Rand Fishkin's blog
  • 24. With Rand Fishkin’s consent, Dan Petrovic of Dejan SEO… Outranked Rand’s own blog in the search results! http://webmeup.com/blog/seo-experiments.html
  • 25. The conclusion? … Hijacking is possible if :  The copycat page has higher PR  There’s no canonical tag set  The original page has fewer +1 signals  The original page has no Google Authorship Read more at http://webmeup.com/blog/seo-experiments.html
  • 26. 8. Eric Enge plays with Facebook signals for SEO
  • 27. Eric Enge of Stone Temple Consulting… Blasted his 6 pages with 800+ Facebook Likes (some real, some from Fiverr) http://webmeup.com/blog/seo-experiments.html
  • 28. The webpages did not even get indexed in Google ! http://webmeup.com/blog/seo-experiments.html
  • 29. 9. Jason Noel’s case-sensitive search test
  • 30. Jason Noel of Maven Websites noticed that…  “curt gowdy state park” returned 15,300 Google results but  “Curt Gowdy State Park” returned 41, 400 Google results http://webmeup.com/blog/seo-experiments.html
  • 31. Is Google search case senSitiVe? … Could be… Find out at http://webmeup.com/blog/seo-experiments.html
  • 32. 10. Neil Patel’s TechCrunch job
  • 33. Neil Patel & his team were called in to help TechCrunch with SEO & social. They…  Reduced on-site duplicate content  Created a proper XML sitemap  Keyword-optimized title tags & alt texts  Interlinked CruchBase &TechCrunch.com  Worked with social media influencers http://webmeup.com/blog/seo-experiments.html
  • 34. and… http://webmeup.com/blog/seo-experiments.html
  • 35. Search traffic to TechCrunch doubled… http://webmeup.com/blog/seo-experiments.html
  • 36. and overall traffic grew by 30%! http://webmeup.com/blog/seo-experiments.html
  • 37. Read about all 10 SEO experiments in detail at... http://webmeup.com/blog/seoexperiments.html