0
10 SEO Experiments

THAT WILL CHANGE
THE WAY YOU DO SEO
1. Backlinko’s Skyscraper
Technique
Brian Dean of Backlinko…
 Found a top-notch content piece
(the skyscraper)

Bested it with his own content piece
(an eve...
The Result?
…
a 110% surge in
search traffic!
Find out how he did it at
http://webmeup.com/blog/seo-experiments.html
2. Dejan SEO’s outgoing
links test
Dan Petrovic of Dejan SEO
created 2 similar sites, and…
Pointed 0 links to site A
Pointed 1 PR-7 link to site B
from a p...
The Result?
…
site B catapulted from
#70 to #3 on Google
in just weeks!
Learn more about this experiment at
http://webmeup...
3. Matthew Woodward's
Zero SEO experiment
Matthew Woodward said
he’d promote his blog with 0 links and…
Helpful video tutorials
Postings at niche blogs & forums
...
The Result?
…

MatthewWoodward.co.uk
now has 9,608 backlinks!

Find out more about how he did it at
http://webmeup.com/blo...
4. Bill Sebald’s test on
internal link power
Bill Sebald of Greenlane SEO got busy
playing with internal links…
 First, he

pointed a link
from his second-best page
t...
The site jumped
from #11 to #10
on Google
http://webmeup.com/blog/seo-experiments.html
As tweak #2…
 He

pointed a blog-wide link
to his second-best page ->

http://webmeup.com/blog/seo-experiments.html
The site shoot up
to #9
on Google!
http://webmeup.com/blog/seo-experiments.html
5. Bill Hartzer’s title length
experiment
Bill Hartzer of BillHartzer.Com…
Made up a fictitious title tag with
non-existent words that
was 95 characters long and 44...
Google displayed
the title tag
entirely!
http://webmeup.com/blog/seo-experiments.html
6. Cyrus Shepard
disavowing links to his site
After Google Penguin 1.0, Cyrus Shepard
of Moz…
Used Links Disavow Tool
to disavow all 35,000 links
to his site (cyrusshep...
After Penguin 2.0,
traffic to the site
crippled by half!
http://webmeup.com/blog/seo-experiments.html
Did removing
the disavow file help?
…
No, site traffic didn’t
recover post-Penguin 2.1…
Read more about this experiment at...
7. Dan Petrovic hijacks
Rand Fishkin's blog
With Rand Fishkin’s consent, Dan Petrovic
of Dejan SEO…

Outranked Rand’s own blog
in the search results!

http://webmeup....
The conclusion?
…
Hijacking is possible if :
 The copycat page has higher PR
 There’s no canonical tag set
 The origina...
8. Eric Enge plays with
Facebook signals for SEO
Eric Enge of Stone Temple Consulting…

Blasted his 6 pages
with 800+ Facebook Likes
(some real, some from Fiverr)

http://...
The webpages
did not even get
indexed in Google !
http://webmeup.com/blog/seo-experiments.html
9. Jason Noel’s case-sensitive
search test
Jason Noel of Maven Websites noticed
that…

 “curt gowdy state park”
returned 15,300 Google results
but
 “Curt Gowdy Sta...
Is Google search
case senSitiVe?
…
Could be…
Find out at
http://webmeup.com/blog/seo-experiments.html
10. Neil Patel’s TechCrunch
job
Neil Patel & his team were called in to
help TechCrunch with SEO & social. They…


Reduced on-site duplicate content



...
and…
http://webmeup.com/blog/seo-experiments.html
Search traffic
to TechCrunch doubled…

http://webmeup.com/blog/seo-experiments.html
and overall traffic grew
by 30%!
http://webmeup.com/blog/seo-experiments.html
Read about all

10 SEO experiments
in detail at...
http://webmeup.com/blog/seoexperiments.html
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10 SEO experiments that will change the way you do SEO

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Google doesn't want you to know the secret sauce behind its ranking algorithm recipe. So, most SEOs rely on gut feeling when using certain SEO methods they think should work.

However, there are ingenious SEO among us who don't mind working their fingers to the bone and digging up hard-won SEO facts in (usually time- and resource-consuming) field experiments.

http://webmeup.com/blog/seo-experiments.html

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Transcript of "10 SEO experiments that will change the way you do SEO"

  1. 1. 10 SEO Experiments THAT WILL CHANGE THE WAY YOU DO SEO
  2. 2. 1. Backlinko’s Skyscraper Technique
  3. 3. Brian Dean of Backlinko…  Found a top-notch content piece (the skyscraper) Bested it with his own content piece (an even taller skyscraper) Pitched his post to the right people (those linking to the skyscraper)
  4. 4. The Result? … a 110% surge in search traffic! Find out how he did it at http://webmeup.com/blog/seo-experiments.html
  5. 5. 2. Dejan SEO’s outgoing links test
  6. 6. Dan Petrovic of Dejan SEO created 2 similar sites, and… Pointed 0 links to site A Pointed 1 PR-7 link to site B from a page with tons of outgoing links http://webmeup.com/blog/seo-experiments.html
  7. 7. The Result? … site B catapulted from #70 to #3 on Google in just weeks! Learn more about this experiment at http://webmeup.com/blog/seo-experiments.html
  8. 8. 3. Matthew Woodward's Zero SEO experiment
  9. 9. Matthew Woodward said he’d promote his blog with 0 links and… Helpful video tutorials Postings at niche blogs & forums Realized promo opportunities from Google Alerts http://webmeup.com/blog/seo-experiments.html
  10. 10. The Result? … MatthewWoodward.co.uk now has 9,608 backlinks! Find out more about how he did it at http://webmeup.com/blog/seo-experiments.html
  11. 11. 4. Bill Sebald’s test on internal link power
  12. 12. Bill Sebald of Greenlane SEO got busy playing with internal links…  First, he pointed a link from his second-best page to his Homepage -> http://webmeup.com/blog/seo-experiments.html
  13. 13. The site jumped from #11 to #10 on Google http://webmeup.com/blog/seo-experiments.html
  14. 14. As tweak #2…  He pointed a blog-wide link to his second-best page -> http://webmeup.com/blog/seo-experiments.html
  15. 15. The site shoot up to #9 on Google! http://webmeup.com/blog/seo-experiments.html
  16. 16. 5. Bill Hartzer’s title length experiment
  17. 17. Bill Hartzer of BillHartzer.Com… Made up a fictitious title tag with non-existent words that was 95 characters long and 448 pixels wide http://webmeup.com/blog/seo-experiments.html
  18. 18. Google displayed the title tag entirely! http://webmeup.com/blog/seo-experiments.html
  19. 19. 6. Cyrus Shepard disavowing links to his site
  20. 20. After Google Penguin 1.0, Cyrus Shepard of Moz… Used Links Disavow Tool to disavow all 35,000 links to his site (cyrusshepard.com) http://webmeup.com/blog/seo-experiments.html
  21. 21. After Penguin 2.0, traffic to the site crippled by half! http://webmeup.com/blog/seo-experiments.html
  22. 22. Did removing the disavow file help? … No, site traffic didn’t recover post-Penguin 2.1… Read more about this experiment at http://webmeup.com/blog/seo-experiments.html
  23. 23. 7. Dan Petrovic hijacks Rand Fishkin's blog
  24. 24. With Rand Fishkin’s consent, Dan Petrovic of Dejan SEO… Outranked Rand’s own blog in the search results! http://webmeup.com/blog/seo-experiments.html
  25. 25. The conclusion? … Hijacking is possible if :  The copycat page has higher PR  There’s no canonical tag set  The original page has fewer +1 signals  The original page has no Google Authorship Read more at http://webmeup.com/blog/seo-experiments.html
  26. 26. 8. Eric Enge plays with Facebook signals for SEO
  27. 27. Eric Enge of Stone Temple Consulting… Blasted his 6 pages with 800+ Facebook Likes (some real, some from Fiverr) http://webmeup.com/blog/seo-experiments.html
  28. 28. The webpages did not even get indexed in Google ! http://webmeup.com/blog/seo-experiments.html
  29. 29. 9. Jason Noel’s case-sensitive search test
  30. 30. Jason Noel of Maven Websites noticed that…  “curt gowdy state park” returned 15,300 Google results but  “Curt Gowdy State Park” returned 41, 400 Google results http://webmeup.com/blog/seo-experiments.html
  31. 31. Is Google search case senSitiVe? … Could be… Find out at http://webmeup.com/blog/seo-experiments.html
  32. 32. 10. Neil Patel’s TechCrunch job
  33. 33. Neil Patel & his team were called in to help TechCrunch with SEO & social. They…  Reduced on-site duplicate content  Created a proper XML sitemap  Keyword-optimized title tags & alt texts  Interlinked CruchBase &TechCrunch.com  Worked with social media influencers http://webmeup.com/blog/seo-experiments.html
  34. 34. and… http://webmeup.com/blog/seo-experiments.html
  35. 35. Search traffic to TechCrunch doubled… http://webmeup.com/blog/seo-experiments.html
  36. 36. and overall traffic grew by 30%! http://webmeup.com/blog/seo-experiments.html
  37. 37. Read about all 10 SEO experiments in detail at... http://webmeup.com/blog/seoexperiments.html
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