“The 7 Foundation Principles of
Social Media Marketing” ©
Ed Woods - Chief Science & Technology Officer
Suncoast Marketing Partners
(727) 512-2165 ed@SuncoastMP.com
© 11/17/2009
Building Online Business Communities

Principle 1 – Purpose & Plan
Social Media Marketing is
a distinct & disciplined marketing channel
Alignment
A Company’s
Vision
Mission
Values
Goals
Strategies
Principle 1

Principle 2 – Identify Key Relationships
Principle 2

Principle 3 – Build Your Network by Design
Principle 3

Principle 4 – Communication Styles(*) & Channels
• Opinion Leaders – generate information, create dialog
• Critics – reply to posts, requests & get involved
• Collectors – bookmark sites, use RSS feeds
• Joiners – simply maintain profiles on social sites
• Spectators – read, listen but do not participate
• Don’t Cares – not involved, don’t want to be
Technographics – Where they communicate
(*) Based on Forrester Research Social User Profile Ladder ©
Principle 4

Principle 5 – Nurture Social Relationships
(WOW + WOMn) x L+K+T = R ©
• WOW= Word of Web
• WOM = Word of Mouth (BNI/RI)
• n = To Some Power or Degree
• L = Like
• K = Know
• T = Trust
• R = Referrals / Results / Revenue (Profit)
LKTR© = LoKaToR© = BNI VCP®
www.ReferralInstitute.com, Tiffanie Kellogg, Tiffanie@ThreadArtFL.com
Principle 5

Principle 6 – 5 Step Engagement Strategy
1. Generate Awareness – Make a Noticeable Presence
2. Start Connecting – Followers / Invite IiM©
3. Persuade Participation – Relevance / WII-FM
4. Create Dialog – Critics / Opinion Leaders
5. Steer Engagement - Loyal Customers
IiM© = InvitingIsMarketing.com
Principle 6

Principle 7 – Convert – Monetize - Profit
Principle 7

The 7 Foundation Principles
1. Must be Aligned with Corporate Purpose and Plan
2. Identify Key Relationships
3. Build Your Network by Design
4. Recognize Peoples Communication Styles
5. Nurture Social Relationships (WOW + WOMn) x L+K+T = R ©
6. Have a 5 Step Engagement Strategy
7. Convert – Monetize - Profit
7 Principles In Review

Who is Suncoast Marketing Partners
and what else are we known for?
Who Are We

Ed Bob Angelo

Thank you for watching our
Suncoast Marketing Presentation
Bob Mutzl – Chief Marketing Officer (727) 550-0654
Ed Woods - Chief Science & Technology Officer (727) 512-2165
Angelo Piazza – Chief Creative Officer (813) 766-6066
www.SuncoastMP.com
Thank You