Social Media Marketing for Profit. Set your Social Media Marketing campaigns on the right path to succeed as a business tool. Many people jump right into Facebook, Twitter, YouTube and LinkedIn without a clear plan. They fail to produce the results they want. Learning and applying the "Seven Foundation Principles of Social Media Marketing" (c) will assure you succeed. The principles will help you answer the core Social questions "WHY should I do it" and "WHO should I be connected with?".