The Seven Foundation Principles Of Social Media Marketing (c)

1,353 views
1,254 views

Published on

Social Media Marketing for Profit. Set your Social Media Marketing campaigns on the right path to succeed as a business tool. Many people jump right into Facebook, Twitter, YouTube and LinkedIn without a clear plan. They fail to produce the results they want. Learning and applying the "Seven Foundation Principles of Social Media Marketing" (c) will assure you succeed. The principles will help you answer the core Social questions "WHY should I do it" and "WHO should I be connected with?".

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,353
On SlideShare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Seven Foundation Principles Of Social Media Marketing (c)

  1. 1. “The 7 Foundation Principles of Social Media Marketing” © Ed Woods - Chief Science & Social Officer Suncoast Marketing Partners (727) 512-2165 ed@SuncoastMP.com © 3/3/2010 (a PDF Slide Presentation Press PageDown) Building Online Business Communities
  2. 2. Principle 1 – Have a Sound Purpose & Plan Social Media Marketing is a distinct & disciplined marketing channel The Company’s Vision Products Alignment Mission Services Values LTV Goals myPOD Policies Outbound and Inbound Strategies Building Online Business Communities
  3. 3. Principle 2 – Construct Relationships by Design Building Online Business Communities
  4. 4. Principle 3 – Recognize Communication Styles • Opinion Leaders – generate information, create dialog • Communicators – update social status to converse • Critics – reply to posts, requests & get involved • Collectors – bookmark sites, use RSS feeds • Joiners –maintain profiles and visit social sites • Spectators – read, listen, watch but do not participate • Don’t Cares – not involved, don’t want to be (*) Based on Forrester Research Social User Profile Ladder © updated Jan 2010 Building Online Business Communities
  5. 5. Principle 4 – Identify Communication Channels • Facebook • email • Twitter • blogs • YouTube • SMS (texting) • LinkedIn • online collaboration • Plaxo software (like WebEx) • Meetup • Classmates • Yelp and all the plethora of channels Building Online Business Communities
  6. 6. Principle 5 – Nurture Social Relationships (WOMn + WOW) x L+K+T = R © The Social Marketing Theorem • WOM= Word of Mouth (BNI/RI) • n = to the power by which it is done • WOW = Word of Web • L = Like • K = Know • T = Trust • R = Referrals / Results / Revenue (Profit) LKTR© = LoKaToR© = BNI VCP® www.ReferralInstitute.com, Tiffanie Kellogg, Tiffanie@ThreadArtFL.com Building Online Business Communities
  7. 7. Principle 6 – 6 Step Engagement Strategy 1. Generate Awareness – Make a Noticeable Presence 2. Initiate Connections – Follow / Listen / Invite IiM© 3. Persuade Participation – Relevance / WII-FM 4. Create Dialog – Critics, Communicators and Opinion Leaders 5. Steer Engagement – Through to your website 6. Maintain Trust - Loyal Customers IiM© = InvitingIsMarketing.com Building Online Business Communities
  8. 8. Principle 7 – Use a Customer Relationship Conversion System (CRCS) IMPAC Marketing Vortex © Building Online Business Communities
  9. 9. The 7 Foundation Principles 1. Have a Sound Purpose and Plan 2. Construct Relationships by Design 3. Recognize Communication Styles 4. Identify Communication Channels 5. Nurture Social Relationships (WOMn + WOW) x L+K+T = R © 6. Operate With a 6 Step Engagement Strategy 7. Use a Customer Relationship Conversion System (CRCS) Building Online Business Communities
  10. 10. Who is Suncoast Marketing Partners and what else are we known for? Building Online Business Communities
  11. 11. Thank you for watching our Suncoast Marketing Presentation Bob Mutzl – Chief Marketing Officer (727) 550-0654 Ed Woods - Chief Science & Technology Officer (727) 512-2165 www.SuncoastMP.com Building Online Business Communities

×