Inviting Is Marketing (c)
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Inviting Is Marketing (c)

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Maximize the Investment in your event or BNI meeting by adopting a culture of inviting. Learn a #1 practice that would help you achieve your business, referral and revenue goals.

Maximize the Investment in your event or BNI meeting by adopting a culture of inviting. Learn a #1 practice that would help you achieve your business, referral and revenue goals.

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  • TITLE “ Inviting is Marketing (sm)” Maximize Your BNI Investment by Adopting a Culture of Inviting By Ed Woods “ The Web Guy With The Web Tie” (sm) Chief Science & Technology Officer Suncoast Marketing Partners www.SuncoastMP.com Assistant Director BNI www.BNIWCF.com INTRODUCTION (Q) Would you find it helpful to learn a #1 practice that would help you achieve your chapter membership, referral and revenue goals? (Q) Would you be willing to try it once you learned it? PREFACE NEXT SLIDE (Q) How many agree - successful companies market their business? There is no doubt effective marketing is a key business success component (Q) Does effective marketing take planning, time and effort? Absolutely Shouldn’t Marketing be an Investment? Absolutely NEXT SLIDE: OK then, what exactly is marketing? “ Inviting is Marketing “ (sm) is a Service Mark of Suncoast Marketing Partners (SMP) Presentation Copyright © Sept 2008 SMP and BNI @ BNI Leadership Development Training

Inviting Is Marketing (c) Inviting Is Marketing (c) Presentation Transcript

  • “ Inviting is Marketing” SM Maximize Your BNI Investment by Adopting a Culture of Inviting Ed Woods Suncoast Marketing Partners Assistant Director BNI “ The Web Guy With The Web Tie” SM “ Inviting is Marketing” is a Service Mark 2008 of Suncoast Marketing Partners 09/11/08
  • What is Marketing? “ The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer ” “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training US Small Business Administration (SBA)
  • Business Week on Invitation Marketing :
    • 600 - 3,000 paid pitches a day (lots of clutter)
    • Will accept your invitation if it is relevant
    • Wants to be rewarded for spending time
    • Some want to be entertained
    • Some want to be informed
    • Some may even want to participate
    • All want to be asked to take part
    • All want to express their opinions
    “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • Bonefish Grill Invitation “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • BNI Meeting Invitation “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • I nviting Action H ero Action What we do When we do it Attr action Way it is delivered Re action Results wanted Action x Attr action = Re action “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • BNI Referral “Inviting” Programs
    • Post Card Program
    • Double Chapter Day
    • Train Your Sub Day
    • Stack Day
    • Visitors Day (Kick Off)
    “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • Chapter as a Retail Store A Marketing Analogy
    • “ Foot Traffic”
    Successful Chapters Generate lots of “foot steps” through effective inviting “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • Visitors Day – Kick Off “Foot Traffic” Inviting Tool
    • 12. Face-to-face introduction
    • Introduction call and promotion
    • 9. Letter of introduction and promotion
    •  
    •   From 16 Shades of Referrals © – Certified Networker Program
    Three layered referral process “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • Every Week Is a Visitors Day
    • We need to invite
    • weekly not weakly
    “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • The Culture of Inviting Spirit
    • Imagine a 30 member chapter
    • Where everyone invited one person per week
    • 1 in 3 attends meeting That would be
    • 10 Guests per week
    • 520 new footsteps into the chapter
    • 17% increased revenue
    “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • Inviting – Easy as your A B Cs
    • Do you WANT to grow your business?
    • Do you rely on referrals?
    • C. Would you like to meet some outstanding professionals who have an interest in passing you business over time?
    “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • INVITING CONCLUSION:
    • Maximize your ROI – ” R eturn o n I nviting ” SM
    • Action x Attr action = Re action
    • Implement Effective BNI Chapter Inviting Programs
    • Invite Weekly and Not Weakly
    • Develop the Culture of Inviting
    “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • “ Inviting is Marketing” SM For a copy of this presentation please visit www.InvitingIsMarketing.com “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training