WebDAM Solutions
http://www.webdamsolutions.com

© 2005-2011 Virtual Moment, LLC. Company Confidential
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What is metadata?
How and why is it used?
Evaluating DAMs
Developing a metadata strategy

© 2011 WebDAM Solutions
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What are you trying to achieve?
What are the challenges to meeting these
goals?
What are the steps you need to tak...
1.
2.
3.
4.

Metadata
Effective
keywording
Structure and
organization
User adoption

© 2011 WebDAM Solutions
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Post-webinar survey
Follow us @WebDAM
Live tweet feed #webdamwebinar
WebDAM
http://www.webdamsolutions.com/
...
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The leader in digital asset management in
the cloud
Founded in 2005
Real world expertise
Implemented across indus...
3 billion base pairs
25,000 genes
© 2011 WebDAM Solutions
What is metadata and
why do we care?
 Those DAM standards
 Considerations when
evaluating DAMs
 Developing your DAM
met...
© 2011 WebDAM Solutions


KNOWLEDGE

© 2011 WebDAM Solutions
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Biological metadata
 Species, disease

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Library metadata
 Title, author, subject

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Web page metadata
 Keywords, ...
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Search
Context
Ownership
Rights management
Tracking
Preservation

Credit photometadata.org

© 2011 WebDAM S...
Descriptive

Administrative
Technical

© 2011 WebDAM Solutions
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A set of common terms and definitions in
a structured format
Covers everything from the Dewey
Decimal System to ...
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IPTC IIM (Legacy) – International Press
Telecommunications Council
 www.iptc.org

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IPTC Core (Adobe XMP) – Extensibl...
© 2011 WebDAM Solutions
IPTC Ext

DISC

IPTC IIM

PRISM

IPTC Core

XMP PLUS

Dublin Core

XMP

EXIF

© 2011 WebDAM Solutions
© 2011 WebDAM Solutions
© 2011 WebDAM Solutions
© 2011 WebDAM Solutions
Which standards does the system support?
 How does the system handle metadata for
read/write/search?
 Do those standards...
DAM = Metadata Success!

© 2011 WebDAM Solutions









Inconsistent metadata entry
Lack of metadata altogether
Lack of interoperability
Loss of track-ability
Limi...
Metadata Strategy: A plan of
action for how you and your users
will employ metadata to
accomplish your business goals

© 2...









Consider your business goals
Consider your stakeholders
Map your goals to your metadata
Develop a process
P...


Business goals
 What are your primary use cases?
 For each use case, who is involved and what

information is require...


Stakeholders
 Who manages the metadata strategy?
 Who communicates and educates users?
 Who is creating the assets o...


Process
 When is content added to the DAM?
 When is metadata added to assets?
 Which standard/schema will be used to...
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Fields
 What information is required for all assets?
 What information is optional?
 What are the acceptable values ...
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
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Map fields to metadata standards and/or
tools
Origin -> Source
Photographer -> Creator
Educate stakeholders on ...
Research the metadata standards for your
industry – what’s important to you?
 Start evaluating DAMs that support that
sta...






Recorded version:
http://www.damsuccess.com/discover/da
m-primer-webinars/
Metadata worksheet
Fill out the survey...
Next Webinar in this Series:
Controlled Vocabulary - Implementing a
library of keywords to improve consistency
and search-...
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Metadata 101: Building a Solid Foundation

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A core component to the best digital asset management is metadata. This presentation covers what is metadata, effective strategies, and best practices.

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Metadata 101: Building a Solid Foundation

  1. 1. WebDAM Solutions http://www.webdamsolutions.com © 2005-2011 Virtual Moment, LLC. Company Confidential
  2. 2.     What is metadata? How and why is it used? Evaluating DAMs Developing a metadata strategy © 2011 WebDAM Solutions
  3. 3.    What are you trying to achieve? What are the challenges to meeting these goals? What are the steps you need to take? © 2011 WebDAM Solutions
  4. 4. 1. 2. 3. 4. Metadata Effective keywording Structure and organization User adoption © 2011 WebDAM Solutions
  5. 5.       Post-webinar survey Follow us @WebDAM Live tweet feed #webdamwebinar WebDAM http://www.webdamsolutions.com/ LinkedIn http://www.linkedin.com/company/webdam -solutions Facebook http://facebook.com/webdam © 2011 WebDAM Solutions
  6. 6.     The leader in digital asset management in the cloud Founded in 2005 Real world expertise Implemented across industries       Education Travel and tourism Entertainment Government Technology Manufacturing © 2011 WebDAM Solutions
  7. 7. 3 billion base pairs 25,000 genes
  8. 8. © 2011 WebDAM Solutions
  9. 9. What is metadata and why do we care?  Those DAM standards  Considerations when evaluating DAMs  Developing your DAM metadata strategy  © 2011 WebDAM Solutions
  10. 10. © 2011 WebDAM Solutions
  11. 11.  KNOWLEDGE © 2011 WebDAM Solutions
  12. 12.  Biological metadata  Species, disease  Library metadata  Title, author, subject  Web page metadata  Keywords, description  Photo metadata  Creator, keywords, location  Top 5 Metadata Resources: ▪ http://www.webdamsolutions.com/digital-asset-management/metadata-resource/ © 2011 WebDAM Solutions
  13. 13.       Search Context Ownership Rights management Tracking Preservation Credit photometadata.org © 2011 WebDAM Solutions
  14. 14. Descriptive Administrative Technical © 2011 WebDAM Solutions
  15. 15.     A set of common terms and definitions in a structured format Covers everything from the Dewey Decimal System to Sports news exchange Allows systems to speak to each other in a consistent way Provides a mechanism for information exchange © 2011 WebDAM Solutions
  16. 16.  IPTC IIM (Legacy) – International Press Telecommunications Council  www.iptc.org  IPTC Core (Adobe XMP) – Extensible Metadata Platform  www.adobe.com/xmp   Exif - Exchangeable Image File Format Dublin Core  www.dublincore.org  PLUS - Picture Licensing Universal System  www.useplus.com © 2011 WebDAM Solutions
  17. 17. © 2011 WebDAM Solutions
  18. 18. IPTC Ext DISC IPTC IIM PRISM IPTC Core XMP PLUS Dublin Core XMP EXIF © 2011 WebDAM Solutions
  19. 19. © 2011 WebDAM Solutions
  20. 20. © 2011 WebDAM Solutions
  21. 21. © 2011 WebDAM Solutions
  22. 22. Which standards does the system support?  How does the system handle metadata for read/write/search?  Do those standards align with existing tools?  Is it customizable?  Ease-of-use  © 2011 WebDAM Solutions
  23. 23. DAM = Metadata Success! © 2011 WebDAM Solutions
  24. 24.       Inconsistent metadata entry Lack of metadata altogether Lack of interoperability Loss of track-ability Limited search-ability Garbage in. Garbage out. © 2011 WebDAM Solutions
  25. 25. Metadata Strategy: A plan of action for how you and your users will employ metadata to accomplish your business goals © 2011 WebDAM Solutions
  26. 26.       Consider your business goals Consider your stakeholders Map your goals to your metadata Develop a process Put in on paper Communicate! © 2011 WebDAM Solutions
  27. 27.  Business goals  What are your primary use cases?  For each use case, who is involved and what information is required?  Is this a short term or long term need?  What about the future?  What are the assumptions? Tools or process which CANNOT change? © 2011 WebDAM Solutions
  28. 28.  Stakeholders  Who manages the metadata strategy?  Who communicates and educates users?  Who is creating the assets or what sources are they coming from?  Who will be contributing assets?  Who will be cataloging assets?  Who will QA or approve the assets?  Who will perform health checks?  Who are your consumers? © 2011 WebDAM Solutions
  29. 29.  Process  When is content added to the DAM?  When is metadata added to assets?  Which standard/schema will be used to capture metadata?  Which tools will be used to add metadata?  When is the content QAed and/or approved?  How often will health checks be performed? © 2011 WebDAM Solutions
  30. 30.  Fields  What information is required for all assets?  What information is optional?  What are the acceptable values for each field? Controlled or free form? © 2011 WebDAM Solutions
  31. 31.     Map fields to metadata standards and/or tools Origin -> Source Photographer -> Creator Educate stakeholders on their responsibilities in the process Test the business goals and processes Start cataloging! © 2011 WebDAM Solutions
  32. 32. Research the metadata standards for your industry – what’s important to you?  Start evaluating DAMs that support that standard  Consider your business goals and stakeholders  Download the Metadata Strategy Worksheet from WebDAM at: http://www.damsuccess.com/discover/bestpractices/metadata/  © 2011 WebDAM Solutions
  33. 33.    Recorded version: http://www.damsuccess.com/discover/da m-primer-webinars/ Metadata worksheet Fill out the survey! © 2011 WebDAM Solutions
  34. 34. Next Webinar in this Series: Controlled Vocabulary - Implementing a library of keywords to improve consistency and search-ability Get the slides here: http://www.slideshare.net/WebDAM/web-damwebinarcontrolledvocabslides See a free demo of WebDAM: http://www.webdamsolutions.com/demo/ © 2011 WebDAM Solutions
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