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Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
Metadata 101: Building a Solid Foundation
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Metadata 101: Building a Solid Foundation

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A core component to the best digital asset management is metadata. This presentation covers what is metadata, effective strategies, and best practices.

A core component to the best digital asset management is metadata. This presentation covers what is metadata, effective strategies, and best practices.

Published in: Marketing, Education, Technology
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Transcript

  • 1. WebDAM Solutions http://www.webdamsolutions.com © 2005-2011 Virtual Moment, LLC. Company Confidential
  • 2.     What is metadata? How and why is it used? Evaluating DAMs Developing a metadata strategy © 2011 WebDAM Solutions
  • 3.    What are you trying to achieve? What are the challenges to meeting these goals? What are the steps you need to take? © 2011 WebDAM Solutions
  • 4. 1. 2. 3. 4. Metadata Effective keywording Structure and organization User adoption © 2011 WebDAM Solutions
  • 5.       Post-webinar survey Follow us @WebDAM Live tweet feed #webdamwebinar WebDAM http://www.webdamsolutions.com/ LinkedIn http://www.linkedin.com/company/webdam -solutions Facebook http://facebook.com/webdam © 2011 WebDAM Solutions
  • 6.     The leader in digital asset management in the cloud Founded in 2005 Real world expertise Implemented across industries       Education Travel and tourism Entertainment Government Technology Manufacturing © 2011 WebDAM Solutions
  • 7. 3 billion base pairs 25,000 genes
  • 8. © 2011 WebDAM Solutions
  • 9. What is metadata and why do we care?  Those DAM standards  Considerations when evaluating DAMs  Developing your DAM metadata strategy  © 2011 WebDAM Solutions
  • 10. © 2011 WebDAM Solutions
  • 11.  KNOWLEDGE © 2011 WebDAM Solutions
  • 12.  Biological metadata  Species, disease  Library metadata  Title, author, subject  Web page metadata  Keywords, description  Photo metadata  Creator, keywords, location  Top 5 Metadata Resources: ▪ http://www.webdamsolutions.com/digital-asset-management/metadata-resource/ © 2011 WebDAM Solutions
  • 13.       Search Context Ownership Rights management Tracking Preservation Credit photometadata.org © 2011 WebDAM Solutions
  • 14. Descriptive Administrative Technical © 2011 WebDAM Solutions
  • 15.     A set of common terms and definitions in a structured format Covers everything from the Dewey Decimal System to Sports news exchange Allows systems to speak to each other in a consistent way Provides a mechanism for information exchange © 2011 WebDAM Solutions
  • 16.  IPTC IIM (Legacy) – International Press Telecommunications Council  www.iptc.org  IPTC Core (Adobe XMP) – Extensible Metadata Platform  www.adobe.com/xmp   Exif - Exchangeable Image File Format Dublin Core  www.dublincore.org  PLUS - Picture Licensing Universal System  www.useplus.com © 2011 WebDAM Solutions
  • 17. © 2011 WebDAM Solutions
  • 18. IPTC Ext DISC IPTC IIM PRISM IPTC Core XMP PLUS Dublin Core XMP EXIF © 2011 WebDAM Solutions
  • 19. © 2011 WebDAM Solutions
  • 20. © 2011 WebDAM Solutions
  • 21. © 2011 WebDAM Solutions
  • 22. Which standards does the system support?  How does the system handle metadata for read/write/search?  Do those standards align with existing tools?  Is it customizable?  Ease-of-use  © 2011 WebDAM Solutions
  • 23. DAM = Metadata Success! © 2011 WebDAM Solutions
  • 24.       Inconsistent metadata entry Lack of metadata altogether Lack of interoperability Loss of track-ability Limited search-ability Garbage in. Garbage out. © 2011 WebDAM Solutions
  • 25. Metadata Strategy: A plan of action for how you and your users will employ metadata to accomplish your business goals © 2011 WebDAM Solutions
  • 26.       Consider your business goals Consider your stakeholders Map your goals to your metadata Develop a process Put in on paper Communicate! © 2011 WebDAM Solutions
  • 27.  Business goals  What are your primary use cases?  For each use case, who is involved and what information is required?  Is this a short term or long term need?  What about the future?  What are the assumptions? Tools or process which CANNOT change? © 2011 WebDAM Solutions
  • 28.  Stakeholders  Who manages the metadata strategy?  Who communicates and educates users?  Who is creating the assets or what sources are they coming from?  Who will be contributing assets?  Who will be cataloging assets?  Who will QA or approve the assets?  Who will perform health checks?  Who are your consumers? © 2011 WebDAM Solutions
  • 29.  Process  When is content added to the DAM?  When is metadata added to assets?  Which standard/schema will be used to capture metadata?  Which tools will be used to add metadata?  When is the content QAed and/or approved?  How often will health checks be performed? © 2011 WebDAM Solutions
  • 30.  Fields  What information is required for all assets?  What information is optional?  What are the acceptable values for each field? Controlled or free form? © 2011 WebDAM Solutions
  • 31.     Map fields to metadata standards and/or tools Origin -> Source Photographer -> Creator Educate stakeholders on their responsibilities in the process Test the business goals and processes Start cataloging! © 2011 WebDAM Solutions
  • 32. Research the metadata standards for your industry – what’s important to you?  Start evaluating DAMs that support that standard  Consider your business goals and stakeholders  Download the Metadata Strategy Worksheet from WebDAM at: http://www.damsuccess.com/discover/bestpractices/metadata/  © 2011 WebDAM Solutions
  • 33.    Recorded version: http://www.damsuccess.com/discover/da m-primer-webinars/ Metadata worksheet Fill out the survey! © 2011 WebDAM Solutions
  • 34. Next Webinar in this Series: Controlled Vocabulary - Implementing a library of keywords to improve consistency and search-ability Get the slides here: http://www.slideshare.net/WebDAM/web-damwebinarcontrolledvocabslides See a free demo of WebDAM: http://www.webdamsolutions.com/demo/ © 2011 WebDAM Solutions

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