WebDAM Solutions
http://www.webdamsolutions.com

© 2005-2011 Virtual Moment, LLC. Company Confidential






Metadata 101
http://www.damsuccess.com/discover/damprimer-webinars/
Controlled Vocabulary
http://www.damsuccess.c...
Post-webinar survey
Follow us @WebDAM
Live tweet feed #webdamwebinar
Digital Asset Management Blog
http://www.webdamsoluti...
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



The leader in digital asset management in
the cloud
Founded in 2005
Real world expertise
Implemented across indus...








Benefits of using folders
Best practices
Organizational strategies
Real-world case studies
Developing an orga...





Familiar
Easy to use
Do not rely on metadata





Universally understood
No special software needed
Makes migration easy Mac
Web
Bridge

Windows






Commonly used in processes
Enables batch activities
Provides way to segment data
Facilitates collaboration


Set permissions by folder
 Who can view
 Who can edit
 Who can move

 Who can delete
© 2005-2011 Virtual Moment, LLC. Company Confidential








Alphanumeric only
Keep length under 50 characters
Be consistent
Title case
Use meaningful names
Don’t

Do
Don’t

Do
© 2005-2011 Virtual Moment, LLC. Company Confidential




Effective when assets are used only by
specific departments, colleges, or other
organizational units.
Example:
Europ...



Effective when file type is the primary
criteria.
Example:
Multimedia > Videos
Multimedia > Audio
Photography




Effective for professional photography.
Example:
Architecture > Bridges
Architecture > Residential
Architecture > Ur...
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Effective for teams working on specific
product lines.
Example:
Appliances > Ovens and Ranges
Appliances > Refrigerat...
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

Effective for businesses with assets tied to
a specific event.
Example:
Baseball > 2008 Season > 092208 vs Giants




Effective for commonly used assets
across many different teams, divisions,
and use cases.
Example:
Employee Forms > ...



Effective for work on projects with
changing assets and team collaboration.
Example:
Advertising Art > New Projects
A...


Organizational unit:
 Photography

 Editorial
 Production



Product:
 Jan 2011 Architectural

Magazine
 Jan 2011...
© 2005-2011 Virtual Moment, LLC. Company Confidential


Problem:
 New digital assets for

every issue
 Collaborating across
departments
 Multiple products and
subjects


S...


Problem:
 Varied and unique

user needs
 Organizing in a way
that will be understood
both internally and
externally
...


Problem:
 Representing many

brands
 Working with clients
with varying needs


Strategy:
 Combined with

emphasis o...


Problem:
 Assets utilized across

multiple channels
 Complex campaign
management
 Brand consistency


Strategy: Com...
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



Who are your users?
Are your users divided by any factors such
as product, department, or location?
When and why ...


Recorded version:
http://www.damsuccess.com/discover/damprimer-webinars/organizing-your-assets/



Next up in the seri...
Organizing Your Digital Assets for Any Business
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Organizing Your Digital Assets for Any Business

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Learn best practices for building an effective folder structure for your digital asset management software. Make it easy to search and browse through folders.

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Organizing Your Digital Assets for Any Business

  1. 1. WebDAM Solutions http://www.webdamsolutions.com © 2005-2011 Virtual Moment, LLC. Company Confidential
  2. 2.    Metadata 101 http://www.damsuccess.com/discover/damprimer-webinars/ Controlled Vocabulary http://www.damsuccess.com/discover/damprimer-webinars/using-keywords/ User Adoption http://www.damsuccess.com/discover/damprimer-webinars/user-adoption/
  3. 3. Post-webinar survey Follow us @WebDAM Live tweet feed #webdamwebinar Digital Asset Management Blog http://www.webdamsolutions.com/digital-assetmanagement/  LinkedIn http://www.linkedin.com/company/webdamsolutions  Facebook http://facebook.com/webdam    
  4. 4.     The leader in digital asset management in the cloud Founded in 2005 Real world expertise Implemented across industries       Education Travel and tourism Entertainment Government Technology Manufacturing
  5. 5.      Benefits of using folders Best practices Organizational strategies Real-world case studies Developing an organizational structure
  6. 6.    Familiar Easy to use Do not rely on metadata
  7. 7.    Universally understood No special software needed Makes migration easy Mac Web Bridge Windows
  8. 8.     Commonly used in processes Enables batch activities Provides way to segment data Facilitates collaboration
  9. 9.  Set permissions by folder  Who can view  Who can edit  Who can move  Who can delete
  10. 10. © 2005-2011 Virtual Moment, LLC. Company Confidential
  11. 11.      Alphanumeric only Keep length under 50 characters Be consistent Title case Use meaningful names
  12. 12. Don’t Do
  13. 13. Don’t Do
  14. 14. © 2005-2011 Virtual Moment, LLC. Company Confidential
  15. 15.   Effective when assets are used only by specific departments, colleges, or other organizational units. Example: European Division > Marketing > Communications U.S. Division > Marketing > Communications
  16. 16.   Effective when file type is the primary criteria. Example: Multimedia > Videos Multimedia > Audio Photography
  17. 17.   Effective for professional photography. Example: Architecture > Bridges Architecture > Residential Architecture > Urban
  18. 18.   Effective for teams working on specific product lines. Example: Appliances > Ovens and Ranges Appliances > Refrigerators Appliances > Washer and Dryers
  19. 19.   Effective for businesses with assets tied to a specific event. Example: Baseball > 2008 Season > 092208 vs Giants
  20. 20.   Effective for commonly used assets across many different teams, divisions, and use cases. Example: Employee Forms > Performance Review Employee Forms > Transfer Request Employee Forms > Tuition Reimbursement Employee Forms > Vacation Request
  21. 21.   Effective for work on projects with changing assets and team collaboration. Example: Advertising Art > New Projects Advertising Art > Assigned Projects Advertising Art > Completed Projects
  22. 22.  Organizational unit:  Photography  Editorial  Production  Product:  Jan 2011 Architectural Magazine  Jan 2011 Outdoor Magazine
  23. 23. © 2005-2011 Virtual Moment, LLC. Company Confidential
  24. 24.  Problem:  New digital assets for every issue  Collaborating across departments  Multiple products and subjects  Strategy:  Combined with emphasis on workflow
  25. 25.  Problem:  Varied and unique user needs  Organizing in a way that will be understood both internally and externally  Strategy:  Combined subject, organizational unit, and event
  26. 26.  Problem:  Representing many brands  Working with clients with varying needs  Strategy:  Combined with emphasis on product
  27. 27.  Problem:  Assets utilized across multiple channels  Complex campaign management  Brand consistency  Strategy: Combined product, department, and event
  28. 28.     Who are your users? Are your users divided by any factors such as product, department, or location? When and why are they using the assets? If using folders in a workflow:  Which departments are involved?  What are the steps involved?  Do the different departments have different processes in their workflows?
  29. 29.  Recorded version: http://www.damsuccess.com/discover/damprimer-webinars/organizing-your-assets/  Next up in the series: User Adoption http://www.damsuccess.com/discover/damprimer-webinars/user-adoption/  See a digital asset management software demo: http://www.webdamsolutions.com/demo/

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