WebCongress Miami: Simon Hesseltine - AOL - Strategies
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WebCongress Miami: Simon Hesseltine - AOL - Strategies Presentation Transcript

  • 1. Web Congress Miami Organic Strategies for Web, Mobile & Social Moderator: Jacques Hart Panelists: Simon Heseltine Gustavo Saientz Sze Liu Nov 7, 2013
  • 2. Miami Nov 7th Who am I? • I did not host the Daily Show this summer • I was not a voice actor in any Smurf movies @simonheseltine
  • 3. Miami Nov 7th @simonheseltine The changing landscape
  • 4. Miami Nov 7th @simonheseltine The changing landscape - Search • Looks at content quality • Design • Trustworthiness • Speed • Depth of content • Historically has run on top of the algorithm
  • 5. Miami Nov 7th @simonheseltine The changing landscape - Search • Looks at site link profiles • Looks for quality of links • Looks at diversity of link anchor text
  • 6. Miami Nov 7th @simonheseltine The changing landscape - Search
  • 7. Miami Nov 7th @simonheseltine The changing landscape - Search …they did say that this was the biggest overhaul to their engine since the 2009 “Caffeine” overhaul (which focused on speed and integrating social network results into search) and that it affects “around 90% of searches”, there wasn’t much offered in terms of technical details. The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-byword), and to identify and rank answers to those questions from the content they’ve indexed. http://techcrunch.com/2013/09/26/google-recently-made-a-silent-shift-to-a-new-search-algorithm-hummingbird/
  • 8. Miami Nov 7th @simonheseltine The changing landscape - Mobile 1. Faulty redirects 2. Smartphone only errors 3. App download interstitials 4. Irrelevant cross linking 5. Page speed
  • 9. Miami Nov 7th @simonheseltine The changing landscape - Social
  • 10. Miami Nov 7th What’s a site to do? Follow best practices Don’t go to the dark side @simonheseltine
  • 11. Miami Nov 7th What’s a site to do? Follow best practices @simonheseltine
  • 12. Miami Nov 7th What’s a site to do? Follow best practices @simonheseltine
  • 13. Miami Nov 7th What’s a site to do? Webmaster Tools @simonheseltine
  • 14. Miami Nov 7th What’s a site to do? Analytics @simonheseltine
  • 15. Miami Nov 7th What’s a site to do? Analytics @simonheseltine
  • 16. Miami Nov 7th What’s a site to do? Keep on top of changes @simonheseltine
  • 17. Web Congress Miami Organic Strategies for Web, Mobile & Social Moderator: Jacques Hart Panelists: Simon Heseltine Gustavo Saientz Sze Liu Nov 7, 2013 Q&A Time