Workshop SEO Avanzado<br />Enrique Aguilera<br />@eaguilera<br />30 de Septiembre 2011<br />
Workshop SEO Avanzado – Webcongress Bilbao<br />Have you already master the Basic Concepts?<br /><ul><li>Page Titles, H1 a...
HTML Semantic Tags
Content (Frequency and Uniqueness + Design Separation)
External Linking
Long Tail and n-grams (Search patters)
Decentralize Homepage
How to deal with: Categories + Pagination?
Paid vs. Non-Paid + Branded vs. Non-Branded</li></li></ul><li>Workshop SEO Avanzado – Webcongress Bilbao<br />Advanced SEO...
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Enrique Aguilera - Taller de SEO Avanzado - WebCongress Bilbao 2011

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Enrique Aguilera - Taller de SEO Avanzado - WebCongress Bilbao 2011

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Enrique Aguilera - Taller de SEO Avanzado - WebCongress Bilbao 2011

  1. 1. Workshop SEO Avanzado<br />Enrique Aguilera<br />@eaguilera<br />30 de Septiembre 2011<br />
  2. 2. Workshop SEO Avanzado – Webcongress Bilbao<br />Have you already master the Basic Concepts?<br /><ul><li>Page Titles, H1 and other Headers, anchor text
  3. 3. HTML Semantic Tags
  4. 4. Content (Frequency and Uniqueness + Design Separation)
  5. 5. External Linking
  6. 6. Long Tail and n-grams (Search patters)
  7. 7. Decentralize Homepage
  8. 8. How to deal with: Categories + Pagination?
  9. 9. Paid vs. Non-Paid + Branded vs. Non-Branded</li></li></ul><li>Workshop SEO Avanzado – Webcongress Bilbao<br />Advanced SEO Concepts<br /><ul><li>Website Performance
  10. 10. Indexability
  11. 11. HTML 5
  12. 12. Google Panda Update
  13. 13. Facebook Algorithm
  14. 14. Tools and Tricks</li></li></ul><li>Workshop SEO Avanzado – Webcongress Bilbao<br />Website Performance<br /><ul><li>Google’s Obsession with USER EXPERIENCE
  15. 15. Crawler Optimization
  16. 16. Faster Websites and Even Faster Websites (Yslow)
  17. 17. Yslow and Google Page Speed
  18. 18. Let’s Go Analyze your page  (30 minutes practice)</li></li></ul><li>Workshop SEO Avanzado – Webcongress Bilbao<br />Indexability<br /><ul><li>Robots.txt and Meta-tags
  19. 19. Sitemaps (Main and Subsets)
  20. 20. Index coverage
  21. 21. Handling 404 – 301
  22. 22. Domain Strategy (Local Domain, Local Hosting, Local Links)
  23. 23. Dynamic Content (Watch out parameters and session ID’s)
  24. 24. Link Velocity (How fast and how many new links and new pages)
  25. 25. Avoid DUST (Different URL Same Text) (Duplicate Content) </li></li></ul><li>Workshop SEO Avanzado – Webcongress Bilbao<br />HTML 5<br /><ul><li>Still young but already a Standard
  26. 26. Some browsers and CMS’s still buggy
  27. 27. It makes HTML 5 “The” semantic markup language
  28. 28. Allows to easily define structures within the Document – Hierarchy
  29. 29. Makes our pages much more attractive but much less heavy
  30. 30. Finally Micro formats are part of the language
  31. 31. Much Richer Snippets for the Search Engines (C.T.R)</li></li></ul><li>Workshop SEO Avanzado – Webcongress Bilbao<br />Google Panda Update<br /><ul><li>January 2011 – Still deploying in some regions
  32. 32. Just Another Update? Yeah!
  33. 33. Who Got promoted? Nice Guys!
  34. 34. Who Got Demoted? Bad Boys!
  35. 35. Why Google PR’s on this? To keep us SEO’s happy and focus </li></li></ul><li>Workshop SEO Avanzado – Webcongress Bilbao<br />Facebook<br /><ul><li>EDGE Rank</li></ul>Affinity <br />(between the sender and the receptor)<br /> Level of interaction <br />(Comment, Like, Tag)<br />Timeliness <br />(Since the content was created)<br /><ul><li>Open Graph</li></ul> Become part of the Social Graph<br />
  36. 36. Workshop SEO Avanzado – Webcongress Bilbao<br />Tools and Tricks<br /><ul><li>Firefox Browser
  37. 37. Best browser for all our SEO tools
  38. 38. SEO Quake
  39. 39. Still one of the best SEO Toolbars
  40. 40. Yslow & Pagespeed
  41. 41. For detecting perfomance optimization patterns
  42. 42. Xenu Website Crawler
  43. 43. Google Analytics + Google Webmaster Tools + Google Insights
  44. 44. http://httparchive.org/ (Trends on Web Development)
  45. 45. http://www.seomofo.com/snippet-optimizer.html (Better Snippets)
  46. 46. (ViaFrancisco Martín )</li>
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