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Taller de SEO Avanzado WebCongress Bilbao 2011 por Enrique Aguilera
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Taller de SEO Avanzado WebCongress Bilbao 2011 por Enrique Aguilera

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    Taller de SEO Avanzado WebCongress Bilbao 2011 por Enrique Aguilera Taller de SEO Avanzado WebCongress Bilbao 2011 por Enrique Aguilera Presentation Transcript

    • Workshop SEO Avanzado
      Enrique Aguilera
      @eaguilera
      30 de Septiembre 2011
    • Workshop SEO Avanzado – Webcongress Bilbao
      Have you already master the Basic Concepts?
      • Page Titles, H1 and other Headers, anchor text
      • HTML Semantic Tags
      • Content (Frequency and Uniqueness + Design Separation)
      • External Linking
      • Long Tail and n-grams (Search patters)
      • Decentralize Homepage
      • How to deal with: Categories + Pagination?
      • Paid vs. Non-Paid + Branded vs. Non-Branded
    • Workshop SEO Avanzado – Webcongress Bilbao
      Advanced SEO Concepts
      • Website Performance
      • Indexability
      • HTML 5
      • Google Panda Update
      • Facebook Algorithm
      • Tools and Tricks
    • Workshop SEO Avanzado – Webcongress Bilbao
      Website Performance
      • Google’s Obsession with USER EXPERIENCE
      • Crawler Optimization
      • Faster Websites and Even Faster Websites (Yslow)
      • Yslow and Google Page Speed
      • Let’s Go Analyze your page  (30 minutes practice)
    • Workshop SEO Avanzado – Webcongress Bilbao
      Indexability
      • Robots.txt and Meta-tags
      • Sitemaps (Main and Subsets)
      • Index coverage
      • Handling 404 – 301
      • Domain Strategy (Local Domain, Local Hosting, Local Links)
      • Dynamic Content (Watch out parameters and session ID’s)
      • Link Velocity (How fast and how many new links and new pages)
      • Avoid DUST (Different URL Same Text) (Duplicate Content)
    • Workshop SEO Avanzado – Webcongress Bilbao
      HTML 5
      • Still young but already a Standard
      • Some browsers and CMS’s still buggy
      • It makes HTML 5 “The” semantic markup language
      • Allows to easily define structures within the Document – Hierarchy
      • Makes our pages much more attractive but much less heavy
      • Finally Micro formats are part of the language
      • Much Richer Snippets for the Search Engines (C.T.R)
    • Workshop SEO Avanzado – Webcongress Bilbao
      Google Panda Update
      • January 2011 – Still deploying in some regions
      • Just Another Update? Yeah!
      • Who Got promoted? Nice Guys!
      • Who Got Demoted? Bad Boys!
      • Why Google PR’s on this? To keep us SEO’s happy and focus 
    • Workshop SEO Avanzado – Webcongress Bilbao
      Facebook
      • EDGE Rank
      Affinity
      (between the sender and the receptor)
      Level of interaction
      (Comment, Like, Tag)
      Timeliness
      (Since the content was created)
      • Open Graph
      Become part of the Social Graph
    • Workshop SEO Avanzado – Webcongress Bilbao
      Tools and Tricks
      • Firefox Browser
      • Best browser for all our SEO tools
      • SEO Quake
      • Still one of the best SEO Toolbars
      • Yslow & Pagespeed
      • For detecting perfomance optimization patterns
      • Xenu Website Crawler
      • Google Analytics + Google Webmaster Tools + Google Insights
      • http://httparchive.org/ (Trends on Web Development)
      • http://www.seomofo.com/snippet-optimizer.html (Better Snippets)
      • (ViaFrancisco Martín )