Taller de SEO Avanzado WebCongress Bilbao 2011 por Enrique Aguilera
Upcoming SlideShare
Loading in...5
×
 

Taller de SEO Avanzado WebCongress Bilbao 2011 por Enrique Aguilera

on

  • 862 views

 

Statistics

Views

Total Views
862
Views on SlideShare
818
Embed Views
44

Actions

Likes
1
Downloads
5
Comments
0

1 Embed 44

http://www.webcongress.com 44

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Taller de SEO Avanzado WebCongress Bilbao 2011 por Enrique Aguilera Taller de SEO Avanzado WebCongress Bilbao 2011 por Enrique Aguilera Presentation Transcript

  • Workshop SEO Avanzado
    Enrique Aguilera
    @eaguilera
    30 de Septiembre 2011
  • Workshop SEO Avanzado – Webcongress Bilbao
    Have you already master the Basic Concepts?
    • Page Titles, H1 and other Headers, anchor text
    • HTML Semantic Tags
    • Content (Frequency and Uniqueness + Design Separation)
    • External Linking
    • Long Tail and n-grams (Search patters)
    • Decentralize Homepage
    • How to deal with: Categories + Pagination?
    • Paid vs. Non-Paid + Branded vs. Non-Branded
  • Workshop SEO Avanzado – Webcongress Bilbao
    Advanced SEO Concepts
    • Website Performance
    • Indexability
    • HTML 5
    • Google Panda Update
    • Facebook Algorithm
    • Tools and Tricks
  • Workshop SEO Avanzado – Webcongress Bilbao
    Website Performance
    • Google’s Obsession with USER EXPERIENCE
    • Crawler Optimization
    • Faster Websites and Even Faster Websites (Yslow)
    • Yslow and Google Page Speed
    • Let’s Go Analyze your page  (30 minutes practice)
  • Workshop SEO Avanzado – Webcongress Bilbao
    Indexability
    • Robots.txt and Meta-tags
    • Sitemaps (Main and Subsets)
    • Index coverage
    • Handling 404 – 301
    • Domain Strategy (Local Domain, Local Hosting, Local Links)
    • Dynamic Content (Watch out parameters and session ID’s)
    • Link Velocity (How fast and how many new links and new pages)
    • Avoid DUST (Different URL Same Text) (Duplicate Content)
  • Workshop SEO Avanzado – Webcongress Bilbao
    HTML 5
    • Still young but already a Standard
    • Some browsers and CMS’s still buggy
    • It makes HTML 5 “The” semantic markup language
    • Allows to easily define structures within the Document – Hierarchy
    • Makes our pages much more attractive but much less heavy
    • Finally Micro formats are part of the language
    • Much Richer Snippets for the Search Engines (C.T.R)
  • Workshop SEO Avanzado – Webcongress Bilbao
    Google Panda Update
    • January 2011 – Still deploying in some regions
    • Just Another Update? Yeah!
    • Who Got promoted? Nice Guys!
    • Who Got Demoted? Bad Boys!
    • Why Google PR’s on this? To keep us SEO’s happy and focus 
  • Workshop SEO Avanzado – Webcongress Bilbao
    Facebook
    • EDGE Rank
    Affinity
    (between the sender and the receptor)
    Level of interaction
    (Comment, Like, Tag)
    Timeliness
    (Since the content was created)
    • Open Graph
    Become part of the Social Graph
  • Workshop SEO Avanzado – Webcongress Bilbao
    Tools and Tricks
    • Firefox Browser
    • Best browser for all our SEO tools
    • SEO Quake
    • Still one of the best SEO Toolbars
    • Yslow & Pagespeed
    • For detecting perfomance optimization patterns
    • Xenu Website Crawler
    • Google Analytics + Google Webmaster Tools + Google Insights
    • http://httparchive.org/ (Trends on Web Development)
    • http://www.seomofo.com/snippet-optimizer.html (Better Snippets)
    • (ViaFrancisco Martín )