Simon Heseltine - AOL - WebCongress NYC 2014
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Simon Heseltine, Senior Director in Charge of Organic Audience Development, sp

Simon Heseltine, Senior Director in Charge of Organic Audience Development, sp

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Simon Heseltine - AOL - WebCongress NYC 2014 Presentation Transcript

  • 1. June 25, 2014 Presented By: Simon Heseltine Senior Director Twitter: @simonheseltine AIM: SimonHeseltine Web Congress NYC Getting Social right (and sometimes wrong)
  • 2. @simonheseltineNYC Jun 25th WebCongress 2014 Who am I? • I do not have a Sunday night HBO show
  • 3. @simonheseltineNYC Jun 25th WebCongress 2014
  • 4. @simonheseltineNYC Jun 25th WebCongress 2014
  • 5. @simonheseltineNYC Jun 25th WebCongress 2014
  • 6. @simonheseltineNYC Jun 25th WebCongress 2014
  • 7. @simonheseltineNYC Jun 25th WebCongress 2014
  • 8. @simonheseltineNYC Jun 25th WebCongress 2014
  • 9. @simonheseltineNYC Jun 25th WebCongress 2014
  • 10. @simonheseltineNYC Jun 25th WebCongress 2014
  • 11. @simonheseltineNYC Jun 25th WebCongress 2014 Page 11 Think about your goals Traffic Page Views Unique Visitors
  • 12. @simonheseltineNYC Jun 25th WebCongress 2014 Don’t just go for traffic at the expense of voice Page 12
  • 13. @simonheseltineNYC Jun 25th WebCongress 2014
  • 14. @simonheseltineNYC Jun 25th WebCongress 2014 Page 14 Think about your goals Traffic Page Views Unique Visitors Shares Social spread Retweets Engagement Comments Favorites Influencers
  • 15. @simonheseltineNYC Jun 25th WebCongress 2014 Don’t piggyback on solemn / unrelated events Page 15
  • 16. @simonheseltineNYC Jun 25th WebCongress 2014 Page 16
  • 17. @simonheseltineNYC Jun 25th WebCongress 2014 Page 17 Think about your goals Traffic Page Views Unique Visitors Shares Social spread Retweets Engagement Comments Favorites Influencers Leads Newsletter signups
  • 18. @simonheseltineNYC Jun 25th WebCongress 2014 Page 18 Inventory your content Articles Video Image Event Slideshow Press Release App Visualization Newsletter
  • 19. @simonheseltineNYC Jun 25th WebCongress 2014 Page 19 Inventory your content types Reviews News “How to” Quizzes Questions Best Practices Statistics Interviews Guides Fun Checklists Opinion etc
  • 20. @simonheseltineNYC Jun 25th WebCongress 2014 Page 20 Think about your medium as it relates to your audience Twitter Facebook LinkedIn Pinterest Instagram YouTube Google+ Tumblr Reddit Vine etc
  • 21. @simonheseltineNYC Jun 25th WebCongress 2014 Page 21
  • 22. @simonheseltineNYC Jun 25th WebCongress 2014 Page 22 Be careful with cross promotion
  • 23. @simonheseltineNYC Jun 25th WebCongress 2014 Page 23 Think about the sharing triggers that resonate with your audience on that medium that fits that type of content Funny Sexy Shocking Moving Unbelievable Controversial
  • 24. @simonheseltineNYC Jun 25th WebCongress 2014 Page 24 http://adage.com/article/news/hyundai-apologizes-u-k-ad-depicts-suicide-attempt/241119/
  • 25. @simonheseltineNYC Jun 25th WebCongress 2014 Page 25 Think about the sharing triggers that resonate with your audience on that medium that fits that type of content Funny Sexy Shocking Moving Unbelievable Controversial Cool Illuminating Random Cute Disgusting etc
  • 26. @simonheseltineNYC Jun 25th WebCongress 2014 Page 26
  • 27. @simonheseltineNYC Jun 25th WebCongress 2014 Page 27
  • 28. @simonheseltineNYC Jun 25th WebCongress 2014 Page 28
  • 29. @simonheseltineNYC Jun 25th WebCongress 2014 Page 29
  • 30. @simonheseltineNYC Jun 25th WebCongress 2014 Page 30
  • 31. @simonheseltineNYC Jun 25th WebCongress 2014 Page 31
  • 32. @simonheseltineNYC Jun 25th WebCongress 2014 Page 32
  • 33. @simonheseltineNYC Jun 25th WebCongress 2014 Page 33 Connect with influencers / celebrities mentioned in content
  • 34. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  • 35. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  • 36. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  • 37. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers @SimonHeseltine
  • 38. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  • 39. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  • 40. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  • 41. @simonheseltineNYC Jun 25th WebCongress 2014
  • 42. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  • 43. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  • 44. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  • 45. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers Writers using their own networks
  • 46. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  • 47. @simonheseltineNYC Jun 25th WebCongress 2014 Using Tools to Connect with Influencers
  • 48. @simonheseltineNYC Jun 25th WebCongress 2014 Takeaways Know your voice Know your audience Know your content Get to know your influencers Know what to do when you screw up
  • 49. June 25, 2014 Presented By: Simon Heseltine Senior Director Twitter: @simonheseltine AIM: SimonHeseltine Web Congress NYC Getting Social right (and sometimes wrong)