Simon Heseltine - AOL - WebCongress NYC 2014

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Simon Heseltine, Senior Director in Charge of Organic Audience Development, sp

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Simon Heseltine - AOL - WebCongress NYC 2014

  1. 1. June 25, 2014 Presented By: Simon Heseltine Senior Director Twitter: @simonheseltine AIM: SimonHeseltine Web Congress NYC Getting Social right (and sometimes wrong)
  2. 2. @simonheseltineNYC Jun 25th WebCongress 2014 Who am I? • I do not have a Sunday night HBO show
  3. 3. @simonheseltineNYC Jun 25th WebCongress 2014
  4. 4. @simonheseltineNYC Jun 25th WebCongress 2014
  5. 5. @simonheseltineNYC Jun 25th WebCongress 2014
  6. 6. @simonheseltineNYC Jun 25th WebCongress 2014
  7. 7. @simonheseltineNYC Jun 25th WebCongress 2014
  8. 8. @simonheseltineNYC Jun 25th WebCongress 2014
  9. 9. @simonheseltineNYC Jun 25th WebCongress 2014
  10. 10. @simonheseltineNYC Jun 25th WebCongress 2014
  11. 11. @simonheseltineNYC Jun 25th WebCongress 2014 Page 11 Think about your goals Traffic Page Views Unique Visitors
  12. 12. @simonheseltineNYC Jun 25th WebCongress 2014 Don’t just go for traffic at the expense of voice Page 12
  13. 13. @simonheseltineNYC Jun 25th WebCongress 2014
  14. 14. @simonheseltineNYC Jun 25th WebCongress 2014 Page 14 Think about your goals Traffic Page Views Unique Visitors Shares Social spread Retweets Engagement Comments Favorites Influencers
  15. 15. @simonheseltineNYC Jun 25th WebCongress 2014 Don’t piggyback on solemn / unrelated events Page 15
  16. 16. @simonheseltineNYC Jun 25th WebCongress 2014 Page 16
  17. 17. @simonheseltineNYC Jun 25th WebCongress 2014 Page 17 Think about your goals Traffic Page Views Unique Visitors Shares Social spread Retweets Engagement Comments Favorites Influencers Leads Newsletter signups
  18. 18. @simonheseltineNYC Jun 25th WebCongress 2014 Page 18 Inventory your content Articles Video Image Event Slideshow Press Release App Visualization Newsletter
  19. 19. @simonheseltineNYC Jun 25th WebCongress 2014 Page 19 Inventory your content types Reviews News “How to” Quizzes Questions Best Practices Statistics Interviews Guides Fun Checklists Opinion etc
  20. 20. @simonheseltineNYC Jun 25th WebCongress 2014 Page 20 Think about your medium as it relates to your audience Twitter Facebook LinkedIn Pinterest Instagram YouTube Google+ Tumblr Reddit Vine etc
  21. 21. @simonheseltineNYC Jun 25th WebCongress 2014 Page 21
  22. 22. @simonheseltineNYC Jun 25th WebCongress 2014 Page 22 Be careful with cross promotion
  23. 23. @simonheseltineNYC Jun 25th WebCongress 2014 Page 23 Think about the sharing triggers that resonate with your audience on that medium that fits that type of content Funny Sexy Shocking Moving Unbelievable Controversial
  24. 24. @simonheseltineNYC Jun 25th WebCongress 2014 Page 24 http://adage.com/article/news/hyundai-apologizes-u-k-ad-depicts-suicide-attempt/241119/
  25. 25. @simonheseltineNYC Jun 25th WebCongress 2014 Page 25 Think about the sharing triggers that resonate with your audience on that medium that fits that type of content Funny Sexy Shocking Moving Unbelievable Controversial Cool Illuminating Random Cute Disgusting etc
  26. 26. @simonheseltineNYC Jun 25th WebCongress 2014 Page 26
  27. 27. @simonheseltineNYC Jun 25th WebCongress 2014 Page 27
  28. 28. @simonheseltineNYC Jun 25th WebCongress 2014 Page 28
  29. 29. @simonheseltineNYC Jun 25th WebCongress 2014 Page 29
  30. 30. @simonheseltineNYC Jun 25th WebCongress 2014 Page 30
  31. 31. @simonheseltineNYC Jun 25th WebCongress 2014 Page 31
  32. 32. @simonheseltineNYC Jun 25th WebCongress 2014 Page 32
  33. 33. @simonheseltineNYC Jun 25th WebCongress 2014 Page 33 Connect with influencers / celebrities mentioned in content
  34. 34. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  35. 35. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  36. 36. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  37. 37. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers @SimonHeseltine
  38. 38. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  39. 39. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  40. 40. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  41. 41. @simonheseltineNYC Jun 25th WebCongress 2014
  42. 42. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  43. 43. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  44. 44. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  45. 45. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers Writers using their own networks
  46. 46. @simonheseltineNYC Jun 25th WebCongress 2014 Connecting with Influencers
  47. 47. @simonheseltineNYC Jun 25th WebCongress 2014 Using Tools to Connect with Influencers
  48. 48. @simonheseltineNYC Jun 25th WebCongress 2014 Takeaways Know your voice Know your audience Know your content Get to know your influencers Know what to do when you screw up
  49. 49. June 25, 2014 Presented By: Simon Heseltine Senior Director Twitter: @simonheseltine AIM: SimonHeseltine Web Congress NYC Getting Social right (and sometimes wrong)

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