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 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
 Massimo Burgio - SEMPO - SearchCongress Barcelona 2012
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Massimo Burgio - SEMPO - SearchCongress Barcelona 2012

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Massimo Burgio - SEMPO - Social Media Strategies - SearchCongress Barcelona 2012

Massimo Burgio - SEMPO - Social Media Strategies - SearchCongress Barcelona 2012

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  • 1. social media strategies massimo burgio global search interactivebarcelona 2 marzo 2012 #webcongress barcelona sempo board of directors
  • 2. quien es massimo burgio? Global Search Interactive -- agencia SEMPO Search Engine Marketing Professional Organization -- industria Burning Man -- network creativo Asturias Paraiso Cultural -- projectos culturales iPad4Africa -- gift economy project ... and much more -- =)
  • 3. let’s startwith basics
  • 4. user-powered internetno more passive consumers!each consumer produces opinions, and share them with communities
  • 5. a new kind of marketingintelligence
  • 6. listen keywords voting word of mouth engagement buzz blogsreferrals social rating networks competitors online reputation key phrases polls
  • 7. a new breed oftools marketing
  • 8. a new style of marketingmindset
  • 9. change mindset
  • 10. you can strategize integrate innovatesocial media
  • 11. must reviewthe process
  • 12. 4PSMM passion patience perseverance proactivity
  • 13. 4PDON’Tpresumepanic pushprocrastinate
  • 14. perseverance is the key: dancing man http://bit.ly/dancing-man-video
  • 15. social mediaplanning
  • 16. social media networks: facebook what?
  • 17. social media networks: facebook what? • Social networking sites • Online collaborative tools • Photo / video sharing sites • News aggregators • Blogs / bloggers’ communities • Forums / Message boards • Social bookmarking • Podcasting / videocasting
  • 18. conversations happen everywhere
  • 19. web users engage everywhere
  • 20. users are everywhere, users are the web
  • 21. social media strategies: goals
  • 22. social media performance by channel source: cmo.com
  • 23. social media performance by channel source: cmo.com
  • 24. social media performance by channel source: cmo.com
  • 25. social media performance by channel source: cmo.com
  • 26. social media marketing by time + resources
  • 27. this is how we do it for our clients dialogo assicurazioni - car insurance blog, facebook, ciao, UGC, youtube, yahoo! answers, wikipedia pitti immagine - fashion events blog(s), youtube, flickr european school of economics - mba school online magazine, facebook, twitter, youtube, online pr telepass (autostrade) - national motorways facebook, twitter, UGC, youtube, online pr, flash surveys bea italia (oracle) - technology surveymonkey, blog, facebook, linkedin groups academia barilla - food blog, youtube, facebook, twitter, online pr, newsletter
  • 28. the best solution for your business? find your own social way
  • 29. it’s all aboutcontent andengagement
  • 30. cluetrainmanifestobrands are conversations, andrelationships too. it’s about talking topeople with a human tone, being trulyinterested to their topics and helpfulin the conversations. conversationsmust make sense, and be engaging(1999).
  • 31. more readingunmarketingsocial media is about engagement.it’s about time to stop using socialmedia with immediate ROI in mind,or pressing sales goals.stop marketing. start engaging.(2011)
  • 32. are you ready for interaction? WEB 1.0 WEB 2.0 source: territorio creativo
  • 33. what’s your social media messaging? COMMUNICATION SOCIAL CUSTOMER MEDIA PRODUCT CARE MARKETING DEVELOPMENT ADVERTISING source: territorio creativo
  • 34. are you ready for conversations?
  • 35. do you have the right tone and approach?
  • 36. are you talking to the right people?
  • 37. did you try to ask around? clients + prospects your target market employees + stakeholders your business “family” partners + suppliers your business “ecosystem” competitors don’t ask, just benchmark! =)
  • 38. always ask your audience: quick case history
  • 39. always ask your audience: quick case history
  • 40. do you have the right editorial team?
  • 41. do you have a social media policy? http://bit.ly/australian-social-media-policy
  • 42. contentstrategies
  • 43. the 5Es ofgood content 1 - educational 2 - entertaining 3 - enlightening 4 - engaging 5 - ethic
  • 44. contentstrategiesknow your voice ( )know your audience everything you say ontime your content the social web should “sound” like your brand.solve problemsbe true
  • 45. contentstrategiesknow your voice ( )know your audience why do they follow/like you?time your content it’s because your brand offers them something. make sure you deliver.solve problemsbe true
  • 46. contentstrategiesknow your voice ( )know your audience create an editorial plan and maketime your content sure what you say and when is relevant your target audience’s needs.solve problemsbe true
  • 47. contentstrategiesknow your voice ( )know your audience help your audience, make sure youtime your content have the right information to share. build trust, strengthens relationships.solve problemsbe true
  • 48. contentstrategiesknow your voice good content doesn’t make promises ( )know your audience that it can’t keep. it’s human, honest,time your content has personality and point of view. it’s intrinsically social.solve problems that’s why it engages audiences.be true
  • 49. the dark side of social mediadigital rights vs. distributionfacebook TOScopyright issuescreative commonsprivacy vs. communicationprivacy what?tone of communicationsocial media policyethics vs. spamtransparencyopt-in / no spamlisten, don’t shout
  • 50. there isn’tsuch thing asTHE content
  • 51. sometimes the key is not even content http://bit.ly/klm-surprise-socialmedia
  • 52. grazie! massimo burgio global search interactive sempo board of directors globalsearchinteractive.net massimoburgio.com sempo.org

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