Ouali Benmeziane - Webcongress - Philantrofest Digital Media for Non Profit

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Conference by Ouali Benmeziane (@ouali) at Philantrofest Digital Media for Non Profit.

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Ouali Benmeziane - Webcongress - Philantrofest Digital Media for Non Profit

  1. 1. Ouali Benmeziane Where is ouali? founder of webcongress.com ouali.com | @ouali | fb.com/oualicom ü May give this speech with some mixed accent ü Will send you (if you ask) this presentation & more documentation OUAL I
  2. 2. DEAD 70% HAVEN’T UPDATED THEIR WEBSITE IN 2 YEARS 2
  3. 3. Your website is good for the trash. 3
  4. 4. SEATING WAITING FOR USERS & DONATION TO COME TO YOU ?
  5. 5. Quizz
  6. 6. over
  7. 7. The world is [really] changing What the F* are you doing?
  8. 8. What is included (& Free) in the speech: 1. 10 page SEO Guide 2. List of awesome and almost free tools 3. 4. This presentation in PDF My birthday reminder
  9. 9. DO YOU WANT IT ?
  10. 10. > Tech magazine, in spanish > Organize our event in your city > Teach technology to kids > Top startups, agencies, entrepreneurs, websites & apps
  11. 11. #learn #digital
  12. 12. boutique http://prvk.la/
  13. 13. incubation http://h-q.co/
  14. 14. Care the details
  15. 15. Small details matters Let’s eat, grandma. Let’s eat grandma. 15
  16. 16. eh? when things are not working…
  17. 17. Trustness.
  18. 18. Put a search engine inside your website Google.com/cse 18
  19. 19. kujaribu kitu kipya
  20. 20. Know your users
  21. 21. users | are unfaithful
  22. 22. Customer purchase process. Google
  23. 23. User Generated Content will scale your website 1000%
  24. 24. target.
  25. 25. ….+…. = 4
  26. 26. Geo | where are your users ?
  27. 27. new & free google keyword planner • It basically tells you what people are searching on google every month! • “non profit jobs” 27 000 search monthly This keyword can bring you exactly 157 clicks spending $10/day in Google Adwords
  28. 28. Find similar relevant traffic Attract similar users
  29. 29. Convert Fans into Users • Connect Mailchimp with Facebook Page and get new subsribers to your newsletter!
  30. 30. | attract relevant users Sheerseo.com Find online content, blogs, twitters, magazine related to your industry (partners)
  31. 31. One page for each story.
  32. 32. Target .
  33. 33. One custom landing page for every traffic source. #tools: true social media + unbounce
  34. 34. 50% of content is <embeded> favorited or shared
  35. 35. Call to actions.
  36. 36. Forms • #tools: wufoo
  37. 37. Size Matters
  38. 38. Mouse over effects
  39. 39. Unconventional is good
  40. 40. Give directions.
  41. 41. Cerveza? Limit choice.
  42. 42. UI design, rocks.
  43. 43. Optimize
  44. 44. In Internet, its easier to be seen than anonymous.
  45. 45. Let people see your number #tool: google call to metrics
  46. 46. Upselling, crosselling
  47. 47. Easy checkout process
  48. 48. Apply the 80/20 Strategy …
  49. 49. Social Links = SEO impact
  50. 50. In Internet, you don’t test, you don’t pass.
  51. 51. Indexability.
  52. 52. Seguimiento ! Think your website for chimps
  53. 53. Google BOT Loves; Link Sitemaps text pictures tweets Comments videos
  54. 54. Your digital Marketing Report woorank.com
  55. 55. Number 1 advice in 2014: diversification
  56. 56. There is LOT you can do!
  57. 57. Make buzz.
  58. 58. 3 day cycle
  59. 59. Ouali’s Top #CRO Tools: Feedback: Recording: Testing: User exp:
  60. 60. <monitoring>
  61. 61. Maybe the best strategy is being active outside of your website and networks. @Ouali, with <3
  62. 62. 66
  63. 63. Question? first say “Hi Ouali”, then ask 68
  64. 64. #thanks # try something new. @ouali @webcongress

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