Mobile+Social Communication
Adam Neff
Growth + Monetization
July Tuenti13
Who are you?
GROWTH!
MONETIZATION!
Themes
•Evolution of Mobile First
•Focus on Social Communication
•Full Spectrum Service Offering
Mobile First
•Evolution of Mobile First
•Focus on Social Communication
•Full Spectrum Service Offering
Mobile First
1 mobile team
9 developers
1 Mobile PM
3 Mobile UI/UX
No integration
No auto-testing
Endless releases
2012
Mobile First
All Teams
~30 developers
All PMs
All Design
Integration
Auto-testing
Quick releases
Q2-2013
Social Communication
The simplest way to share
experiences with the people
who matter right now.
Vision
Vision
Social Network
Less Social
Less
Messaging
More
Messaging
Full Spectrum
OTT
(Apps,Web)
Large user base
Primary sales channel
Advertising revenues + transactions
UTT
(MVNO)
Premium communications...
Adam Neff - Tuenti - Mashable Social Media Day 2013
Adam Neff - Tuenti - Mashable Social Media Day 2013
Adam Neff - Tuenti - Mashable Social Media Day 2013
Adam Neff - Tuenti - Mashable Social Media Day 2013
Adam Neff - Tuenti - Mashable Social Media Day 2013
Adam Neff - Tuenti - Mashable Social Media Day 2013
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Adam Neff - Tuenti - Mashable Social Media Day 2013

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Adam Neff - Tuenti - Mashable Social Media Day 2013

  1. 1. Mobile+Social Communication Adam Neff Growth + Monetization July Tuenti13
  2. 2. Who are you? GROWTH! MONETIZATION!
  3. 3. Themes •Evolution of Mobile First •Focus on Social Communication •Full Spectrum Service Offering
  4. 4. Mobile First
  5. 5. •Evolution of Mobile First •Focus on Social Communication •Full Spectrum Service Offering
  6. 6. Mobile First 1 mobile team 9 developers 1 Mobile PM 3 Mobile UI/UX No integration No auto-testing Endless releases 2012
  7. 7. Mobile First All Teams ~30 developers All PMs All Design Integration Auto-testing Quick releases Q2-2013
  8. 8. Social Communication
  9. 9. The simplest way to share experiences with the people who matter right now.
  10. 10. Vision
  11. 11. Vision
  12. 12. Social Network Less Social Less Messaging More Messaging
  13. 13. Full Spectrum
  14. 14. OTT (Apps,Web) Large user base Primary sales channel Advertising revenues + transactions UTT (MVNO) Premium communications service Integrated with OTT offering Deep

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