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Eduardo Fernandez - RIM - WebCongress Barcelona 2012
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Eduardo Fernandez - RIM - WebCongress Barcelona 2012

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Eduardo Fernandez - RIM - Lo imprtante no es saber, sino tener el nick del que sabe - WebCongress Barcelona 2012

Eduardo Fernandez - RIM - Lo imprtante no es saber, sino tener el nick del que sabe - WebCongress Barcelona 2012

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  • 1. visual recall#webcongress
  • 2. WAR
  • 3. The TIC TAC TOE strategy
  • 4. #webcongress @efernandez
  • 5. Cloud computing in the mobiledomain: an ‘academic’ approachMobile Trends: a new brave worldCloud: a real storyEnvisioning the future
  • 6. Cloud computing in themobile domain:‘academic’ approach Mobile Trends: a new brave world Cloud: a real story Envisioning the future
  • 7. Mobile cloud computing is the usage of cloud computing in combination with mobile devices.Cloud computing exists when tasks and data are kept on the internet rather than on individual devices, providing on-demand access
  • 8. Service Models based on consumer control level:Software as a Service (SaaS)use provider’s applications running on a cloudinfrastructurePlatform as a Service (PaaS)deploy onto the cloud infrastructure consumer-created or acquired applicationsInfrastructure as a Service (IaaS)provision processing, storage, networks, and othercomputing resources where the consumer is able todeploy and run arbitrary SW, including OS & Apps
  • 9. Cloud computing in the mobile domain: an ‘academic’ approachMobile Trends:a brave new world Cloud: a real story Envisioning the future
  • 10. Mobile Internet 3.0
  • 11. todonegocio tradicional tieneuna bala digital con su nombre escrito
  • 12. Evolution of Communications hyperconnectivityConnectivity Content & Commerce Community Mobile Internet
  • 13. fragmentation
  • 14. Complexity of mobile phone market mobile phone market share doesn’t tell the full story Source: VisionMobile
  • 15. Matt Murphy + Mary Meekerhttp://kpcb.com/insights/top-10-mobile-internet-trends
  • 16. Spain 48,4%smartphone penetration source: comScore 2011
  • 17. Star Wars!!! …
  • 18. Guerra
  • 19. … Plataformas
  • 20. Moviles
  • 21. The TIC TAC TOE strategy
  • 22. mobile Hardware Software Cloud OS Google Motorola2000 Nokia Microsoft Apple RIM
  • 23. mobile Hardware Software Cloud OS Google Motorola2007 Nokia Microsoft Apple RIM
  • 24. mobile Hardware Software Cloud OS Google Motorola2011The year of the fruit Nokia Microsoft Apple RIM
  • 25. Cloud computing in the mobile domain: an ‘academic’ approach Mobile Trends: a new brave worldCloud: a real story Envisioning the future
  • 26. 1975 1996 2011
  • 27. BlackBerry infrastructure handles 25 30 PetaBytes per month
  • 28. Cloud computing in the mobile domain:an ‘academic’ approachMobile Trends: a new brave worldCloud: a real storyEnvisioning the future
  • 29. *Design concepts only
  • 30. Predicting Human Emotions Facebook Breakup Seasonality
  • 31. iftttif this then that
  • 32. Cloud computing in the mobile domain: an ‘academic’ approach Mobile Trends: a new brave world Cloud: a real story Envisioning the futureWhat should we do aboutit?
  • 33. Matt Murphy + Mary Meekerhttp://kpcb.com/insights/top-10-mobile-internet-trends
  • 34. Arguably the worst recession,Undoubtely the biggest technology opportunity ever … Posiblemente la peor recesión económica, sin lugar a dudas lamayor oportunidad tecnológica de la historia
  • 35. What should we do?1. Meternos en Política2. Educar, enseñar a otros3. Actuar vs Consumir