WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile
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WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile

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WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile Presentation Transcript

  • The Future of Mobile By: Cindy Krum, MobileMoxie WebCongress Miami, 2013
  • Background Knowledge
  • Background Knowledge
  • SO What is Mobile?
  • A Global Perspective
  • Increase Mobile Access
  • Tell Me Something I Don’t Know!
  • •  How Can We Prepare for the Future of Mobile? •  Are There Steps We Can Skip if We are Late to the Game? •  How Can Small Companies Leverage BIG Data with Mobile? Questions
  • Its Not About Getting Mobile Right
  • Internet of Things
  • Internet of Things
  • Big Data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. •  Deep CRM for Micro-Targeting •  Active Social Participation & Data Mining •  Rules-Based Marketing Optimization •  Predictive Analysis & Algorithm Development BIG Data for Marketing
  • •  Data will have monetize-able value in the company market value assessment (New Asset Class) •  Reuse •  Merging •  2’frs Data = Dollars
  • Fitness Wearables Examples In-Store Sales
  • Building/Road Safety Examples City Signage
  • The Problem is Access
  • Countries/ Governments •  World Bank – 100’s of social & economic indicators •  US- Obama’s Federal Memorandum www.Data.gov 450,000 across 172 federal agencies •  UK – Open Data Institute (Codirected by Tim Berners-Lee) •  EU Open Data Initiatives •  Australia, Kenya, Brazil, Chili – All have Open Data strategies Private Groups •  Code for America (US) •  National Weather Service (US) •  The Sunlight Foundation (US) •  The Open Knowledge Foundation (UK) Where to Get Free Data
  • •  Import.io - Let people sell the data they have like eBay for Data •  Factual - Compiles DataSets •  Windows Azure - Curated Data Sets Ready for Excel Import •  DataMarket (Data Auctions From Iceland) •  Free Data Sets from UN, WorldBank, EuroStat •  Resells Data from Market Research Firms •  APIogee – makes your data available in an API Other Data Resources
  • Data Portability
  • •  Joining Off-Line & On-Line •  Seamless Cross-Device Integration of Services •  Thinking On-Demand & Instant Gratification •  Cross-Platform Modularization •  Data Acquisition & Modeling •  API Building New Priorities
  • Cindy Krum CEO & Founder Cindy@MobileMoxie.com IM/Skype/Twitter: Suzzicks 720-231-7277 Scan For a Mobile Business Card www.MobileMoxie.com
  • •  Growth of New Job Rolls •  Data Scientist •  Statistition •  Data Visualization Experts •  API Engineers New Jobs/Skills