Arman Rousta - Blueliner, LLC - WebCongress NYC 2014

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Arman Rousta - Blueliner, LLC - WebCongress NYC 2014

  1. 1. 7pillarsdigital.com#7Pillars @blueliner Introduction to a Comprehensive Marketing System – #WCSF By: Arman Rousta
  2. 2. 7pillarsdigital.com#7Pillars @blueliner 7Billion The World is Your Market Everything is ConnectedEveryone is Connected The World is Our Home
  3. 3. 7pillarsdigital.com#7Pillars @blueliner WHAT IS THE 7 PILLARS? The 7 Pillars of Digital Marketing is a framework – a map - for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques.
  4. 4. 7pillarsdigital.com#7Pillars @blueliner The 7 Core Principles Principle 1. Proactive Time Management (Timebug) Principle 2. ROI Goal Driven (Reality-based Inspiration) Principle 3. Holistic (W7 Model, Ethics) Principle 4. Innovation Driven (Entrepreneurial Spirit) Principle 5. Business Intelligence Based (Scientific) Principle 6. Organic & Agile Workflow (Resourceful) Principle 7. Active Knowledge Sharing (Communications)
  5. 5. 7pillarsdigital.com#7Pillars @blueliner The 7 Pillars of Digital (D1) pillar 1. Content (Copy, Video, Photography, Audio) pillar 2. Design (UX, Web Design, Web Development) pillar 3. Search (Organic Search – SEO, Organic CSE, Onsite Search) pillar 4. Media (Paid Search, CPM, Affiliate, Retargeting) pillar 5. CRM (Customer Service, Email Marketing, Contact Mgmt.) pillar 6. Social (SMM, Online PR, Networks, Blogs, Games) pillar 7. Mobile
  6. 6. 7pillarsdigital.com#7Pillars @blueliner The 7 Pillars of Traditional (D1) T-Pillar 1. Content T-Pillar 2. Branding T-Pillar 3. Advertising T-Pillar 4. PR T-Pillar 5. Sales (Business Development, Merchandising) T-Pillar 6. Events T-Pillar 7. Direct (DR, Direct Mail)
  7. 7. 7pillarsdigital.com#7Pillars @blueliner The 7 Modes (D2) Mode 1. Brainstorming (Ideation, Research, Discovery) Mode 2. ROI (Budgeting & Goal Setting) Mode 3. Strategy Mode 4. People Mode 5. Tools (Tech & Systems) Mode 6. Execution Mode 7. Analytics (BI, Audit & Optimization)
  8. 8. 7pillarsdigital.com#7Pillars @blueliner The 49er Matrix (7x7) - and all of its uses
  9. 9. 7pillarsdigital.com#7Pillars @blueliner The 49er Matrix MODE 1 MODE 2 MODE 3 MODE 4 MODE 5 MODE 6 MODE 7 Poor Average Effective Not Relevant
  10. 10. 7pillarsdigital.com#7Pillars @blueliner The 7 Marketing Personality Types Type 1. Number Cruncher (NC) Type 2. Information Gatherer (IG) Type 3. Hunter (Sales) Type 4. Farmer (Organizer) Type 5. Idea Man or Woman (IM) Type 6. Doer Type 7. Visionary
  11. 11. 7pillarsdigital.com#7Pillars @blueliner The 7 Levels (D3) Levels Matrix (Levels x Pillars) Guru/Master Expert Senior Level Mid Level Junior Level Apprentice Beginner
  12. 12. 7pillarsdigital.com#7Pillars @blueliner The 8 Angles (D4) Angles Matrix (Angles x Pillars) Marketing Technical Creative Research Management Financial Venture Legal
  13. 13. 7pillarsdigital.com#7Pillars @blueliner Angles Pyramid View (Angles x Pillars) (A1) Marketing (A3) Creative (A6) Financial (A2) Technical (A7) Venture (A5) Management (A4) Research (A8) Legal
  14. 14. 7pillarsdigital.com#7Pillars @blueliner The Pyramids of Knowledge
  15. 15. 7pillarsdigital.com#7Pillars @blueliner The 7 Dimensions of Marketing Dimension I. Pillars Dimension II. Modes (Modalities or Stages) Dimension III. Levels (Skills, Expertise – Belts) Dimension IV. Angles (4 Majors, 4 Minors) Dimension V. Markets (Geos & Demos / Global, Local) Dimension VI. Industries Dimension VII. Time (Eras)
  16. 16. 7pillarsdigital.com#7Pillars @blueliner - eBook - Self-Assessment App 7pillarsdigital.com * eBook: Tweet/Share with #7pillars for free copy of full version (Available: Sep ‘14) * Self-Assessment App: (Launch: Aug ‘14) CONTACT: arman@bluelinerny.com - @arousta

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