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Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
Santiago Oliete - EBuzzing - WebCongress Barcelona 2012
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Santiago Oliete - EBuzzing - WebCongress Barcelona 2012

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Santiago Oliete - EBuzzing - Claves para que una campaña de video sea un éxito - WebCongress Barcelona 2012

Santiago Oliete - EBuzzing - Claves para que una campaña de video sea un éxito - WebCongress Barcelona 2012

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Transcript

  • 1. Ebuzzing’s 7 Golden Rules for a Succesful Video Campaign 13 de junio 2012The global experts in social video advertising
  • 2. What do we do?
  • 3. Golden Rule # 1
  • 4. 27/04/09
  • 5. Opt-in ModelUsers want to Opt-in to watch a video
  • 6. Intention x Attention = Engagement INTENTION In-content Click-to-play In-banner Click-to-play In-game Roll over Pre-roll Interstistitial video In-banner Autoplay ATTENTION
  • 7. Your best marketing are the people 57,534 39,265,124 3,054 16,188,33 49,064 67,349 1,576 1,458 11,570 423
  • 8. Content is the King!
  • 9. Distribution is the Queen!
  • 10. Golden Rule # 1 The story matters more than the product: Be a great story teller
  • 11. KICK OFF WITH A BANG : Quickly grab attention!
  • 12. Golden Rule # 3 Build an emotional rollercoaster: Maintain interest throughout the entire video
  • 13. Golden Rule # 4 Distribute video to influencers to generate buzz and content around the video
  • 14. Golden Rule # 5 Surprise but dont shock: Surprise and share!
  • 15. Golden Rule # 6FIRST 72 HOURS ARE CRITICAL
  • 16. Golden Rule # 7Mine is Bigger: Measure other KPI’s
  • 17. Some Important KPI’S
  • 18. ¡Muchas Gracias! Santiago Oliete santiago.oliete@ebuzzing.com +34 918 317 907 @ebuzzing_esParis | Toulouse | London | Rome | Milan | Dusseldorf | Hamburg | Madrid | Luxembourg | Casablanca

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