Santiago Oliete - EBuzzing - WebCongress Barcelona 2012

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Santiago Oliete - EBuzzing - Claves para que una campaña de video sea un éxito - WebCongress Barcelona 2012

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Santiago Oliete - EBuzzing - WebCongress Barcelona 2012

  1. 1. Ebuzzing’s 7 Golden Rules for a Succesful Video Campaign 13 de junio 2012The global experts in social video advertising
  2. 2. What do we do?
  3. 3. Golden Rule # 1
  4. 4. 27/04/09
  5. 5. Opt-in ModelUsers want to Opt-in to watch a video
  6. 6. Intention x Attention = Engagement INTENTION In-content Click-to-play In-banner Click-to-play In-game Roll over Pre-roll Interstistitial video In-banner Autoplay ATTENTION
  7. 7. Your best marketing are the people 57,534 39,265,124 3,054 16,188,33 49,064 67,349 1,576 1,458 11,570 423
  8. 8. Content is the King!
  9. 9. Distribution is the Queen!
  10. 10. Golden Rule # 1 The story matters more than the product: Be a great story teller
  11. 11. KICK OFF WITH A BANG : Quickly grab attention!
  12. 12. Golden Rule # 3 Build an emotional rollercoaster: Maintain interest throughout the entire video
  13. 13. Golden Rule # 4 Distribute video to influencers to generate buzz and content around the video
  14. 14. Golden Rule # 5 Surprise but dont shock: Surprise and share!
  15. 15. Golden Rule # 6FIRST 72 HOURS ARE CRITICAL
  16. 16. Golden Rule # 7Mine is Bigger: Measure other KPI’s
  17. 17. Some Important KPI’S
  18. 18. ¡Muchas Gracias! Santiago Oliete santiago.oliete@ebuzzing.com +34 918 317 907 @ebuzzing_esParis | Toulouse | London | Rome | Milan | Dusseldorf | Hamburg | Madrid | Luxembourg | Casablanca

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