Dos and Don’ts of Web Design Shirley Sexton Director, Interactive Marketing and Fundraising

Web Design and Development Video Production Interactive Marketing

Web Design and Development

Video Production

Interactive Marketing

"People are on the Web not to enjoy your Web design, but to get something done.” --Jakob Nielsen

Treat every page like your front door. Only 25% of Web visitors enter sites via the home page. --Nielsen Norman Group, 2008

Only 25% of Web visitors enter sites via the home page. --Nielsen Norman Group, 2008

Give the people what they want. Site visitors look for: Text field to search Links (make them obvious) Next steps Answers

Site visitors look for:

Text field to search

Links (make them obvious)

Next steps

Answers

Focus on the user, not the organization. Donors want to know: Mission Goals Objectives Work How donations are used

Donors want to know:

Mission

Goals

Objectives

Work

How donations are used

Do not try this at home. Choose a design firm with a proven track record of relevant experience.

Choose a design firm with a proven track record of relevant experience.