Social Media Marketing vía Facebook Apps: Sharing your brand on Facebook Jordi Arias, Founder and Partner of bebabum WebBar #5 – Encuentro de Marketing www.webbar.es
Facebook… ... is a part of millions of people ' s lives all around the world providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives .
Some facts & figures Over 400 million active users on Facebook More than 1.5 million businesses have active pages with more than 5.3 billion fans How many users know your brand? Average user has 130 friends on the site and becomes a fan of 4 pages monthly More than 250 applications have more than 1 million active users You should claim your piece of the cake! More than 500,000 applications – used by more than 70% of the users Source: www.facebook.com, April 2010
But what exactly is a Facebook application? An application is an interesting and funny, and moreover user-relevant platform in Facebook that enables advertisers to promote a brand and attract many worldwide users via viral marketing!
Example of an application MotoGP Who is your winner? Users can choose their winner for the next MotoGP race and outwit their friends. Outcome in only 4 days: ≈ 2,000 Users in application ≈ 1,800 User comments ≈ 1,500 Users like this
Flowchart of the MotoGP application Joins if relevant Joins if relevant Joins if relevant Joins if relevant … … … … Facebook User Friends Friends Share Share Share Joins if relevant … Share Application Application Application Application Application
An application is your unique appearance in Facebook
You can create brand awareness via viral marketing
With a relevant but interesting application, users will be willing to share news about your brand
You will be recommended in the most efficient and valid way : by friends that people trust
Even if not everyone joins, friends of your users also get to know your brand
And the best thing: It is almost free!
And here are some tips from us Community Manager Facebook Ads Posts by Brand Incentives 360° communication “ The best app needs anyhow the right social media strategy to become a success story!” Always think one step ahead!
Some more details about us We are creators of innovative online solutions with worldwide success. We work in partnership with a variety of clients from start-ups to well-established companies, bringing innovative ideas to life. We analyse, optimise and guide existing or new online projects to transform the ordinary into the extraordinary. Let’s be successful – together!