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Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
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Jochen Doppelhammer - mobile usage trends & insights 2011

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Notes
  • • MMS
traffic
has
actually
increased
by
50%
in
2010
in
Spain
    But as per the Spainish regulatory report, it has decreased. Why is this difference?
       Reply 
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  • Transcript

    • 1. Mobile Usage Trends 2011 Trends, Numbers & Insights WebBar goes Mobile Lounge February 16, 2011 Jochen Doppelhammer, Founder & CEO of yuilop
    • 2. SMS Alive! ... Voice Dead? Channel
Technology User
 Usage
segments
 trends Illustra=on:
Volume
Inc.
Source:
wired.com • US
and
ESP
market
insights • Impact
of
Smartphones
and
Mobile
Internet
growth • Future
of
mobile
communica=onYuilop © Copyright 2011
    • 3. 2011 New Yearʼs messages via SMS dropped 25% in Spain • But
51%
of
respondents
say
they
s=ll
use
SMS
as
primary
channel
for
new
years
 wishes • MMS
traffic
has
actually
increased
by
50%
in
2010
in
Spain • Voice
call
volume
is
more
or
less
stable • Vodafone
clearly
states
smartphones
and
social
networks
as
No.1
cause
for
 reduc=on
in
SMS
volumeYuilop © Copyright 2011
    • 4. Facebookʼs Mark Zuckerberg on Messaging“…highschool
kids
don’t
use
email,
it’s
to
slow
they
use
SMS
or
facebook
…” hMp://www.youtube.com/watch?v=HqAHNO0ZBJs&feature=related#t=17s hMp://www.youtube.com/watch?v=bdzuFG6q63k&feature=related hMp://www.youtube.com/watch?v=wdMelc2OP^&feature=related
(CNET
First
Look:
Facebook
Messages:
Email
Killer?Yuilop © Copyright 2011
    • 5. US teens, sending or receiving 3339 texts (SMS) a month hMp://blog.nielsen.com/nielsenwire/online_mobile/u‐s‐teen‐mobile‐report‐calling‐yesterday‐tex=ng‐today‐using‐apps‐tomorrow/Yuilop © Copyright 2011
    • 6. Texting No.1 cell activity of US Teens Source:
Pew
Internet
Research
|
FlowtownYuilop © Copyright 2011
    • 7. US & Worldwide Texting (SMS) TrendsYuilop © Copyright 2011 Source:
Pew
Internet
Research
|
Flowtown
    • 8. But not only teens socialize a lot via mobileSource:
Flowtown Yuilop © Copyright 2011
    • 9. Digital natives and Millenials communication is fast and short … Messaging
is • Asynchronous
 • More
private • Less
intrusive • “Faster”
 • Easier Illustra=on:
Thomas
Ng;
Source:
hMp://www.wired.com/magazine/2010/12/st_thompson_short_long/ … longer format communication, e.g. Voice still continues to be used, but only for in-depth conversations, emergencies or emotional important eventsYuilop © Copyright 2011
    • 10. Voice activity has decreased 14% among US teens hMp://blog.nielsen.com/nielsenwire/online_mobile/u‐s‐teen‐mobile‐report‐calling‐yesterday‐tex=ng‐today‐using‐ apps‐tomorrow/Yuilop © Copyright 2011
    • 11. Phone call is dead? … or voice calls declining?Source:
hMp://techcrunch.com/2010/11/13/alexia‐phone‐home/,
hMp://thenextweb.com/mobile/2011/01/04/voice‐is‐dead‐your‐smartphone‐is‐now‐a‐no=fica=on‐device/Yuilop © Copyright 2011
    • 12. Japan (again) leading the way in mobile NTT
DoCoMo
(Japan)
is
leading
the
way
with
ARPU
split
shiqed
to
more
than
50%
 from
data
revenue,
based
on
change
in
user
behavior,
especially
among
young
 subscribers,
who
use
increasingly
more
data
instead
of
talking
to
each
other
 (Source:
Monica
Paolini
Oct
2010;
hMp://www.fiercebroadbandwireless.com/story/paolini‐data‐revenues‐surpass‐voice‐revenues‐docomo/2010‐10‐27)Yuilop © Copyright 2011
    • 13. Between 30-40% of teens in Western World already have a smartphone hMp://blog.nielsen.com/nielsenwire/online_mobile/a‐global‐view‐of‐cellphones‐and‐youth/Yuilop © Copyright 2011
    • 14. More than 30% of user base has smartphones in US … but more than 50% sold are still dumb-phones hMp://blog.nielsen.com/nielsenwire/online_mobile/mobile‐snapshot‐smartphones‐now‐28‐of‐u‐s‐cellphone‐ market/Yuilop © Copyright 2011
    • 15. Social networks will help MobileVoIP grow rapidly Mobile
VoIP
to
reach
139
Million
users
by
2014
…
ONLY?!
 (Source:
In‐Stat
market
analyst
Amy
Cravens,
Feb
2011) • Skype
recently
reached
25
million
concurrent
users • Facebook
has
over
600
million
users • Vonage
Facebook
mobile
VoIP
applica=on • Google
claims
300,000
Android
phones
are
ac=vated
daily,
all
of
them
can
have
a
 mobile
VoIP
app
ac=vated • Google
Voice
live
in
US
with
free
calls • T‐Mobile
US
subscriber
use
mobile
VoIP
nearly
twice
that
of
total
respondersYuilop © Copyright 2011
    • 16. Texting is the new talking! SMS & Voice are not dead, just “phone calls” are!Yuilop © Copyright 2011
    • 17. Whatʼs next? … Video Chat?! Free from the start • 7 million users in Germany use video chat via Internet • 14 – 29 years old 21% penetration • Facebook is testing Video calling • Skype is heavily investing • Even Appleʼs Facetime is open to connect for 3rd parties Source:
BITKOm
study
10.
February
2011Yuilop © Copyright 2011
    • 18. Contact Contact: Jochen
Doppelhammer Barcelona,
Spain @jochendo hMp://yuilop.com/Yuilop © Copyright 2011

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