Jochen Doppelhammer - mobile usage trends & insights 2011

Mobile Usage Trends 2011 Trends, Numbers & Insights WebBar goes Mobile Lounge February 16, 2011 Jochen Doppelhammer, Founder & CEO of yuilop

SMS Alive! ... Voice Dead? Channel Technology User  Usage segments  trends Illustra=on: Volume Inc. Source: wired.com • US and ESP market insights • Impact of Smartphones and Mobile Internet growth • Future of mobile communica=onYuilop © Copyright 2011

2011 New Yearʼs messages via SMS dropped 25% in Spain • But 51% of respondents say they s=ll use SMS as primary channel for new years  wishes • MMS traﬃc has actually increased by 50% in 2010 in Spain • Voice call volume is more or less stable • Vodafone clearly states smartphones and social networks as No.1 cause for  reduc=on in SMS volumeYuilop © Copyright 2011

Facebookʼs Mark Zuckerberg on Messaging“…highschool kids don’t use email, it’s to slow they use SMS or facebook …” hMp://www.youtube.com/watch?v=HqAHNO0ZBJs&feature=related#t=17s hMp://www.youtube.com/watch?v=bdzuFG6q63k&feature=related hMp://www.youtube.com/watch?v=wdMelc2OP^&feature=related (CNET First Look: Facebook Messages: Email Killer?Yuilop © Copyright 2011

US teens, sending or receiving 3339 texts (SMS) a month hMp://blog.nielsen.com/nielsenwire/online_mobile/u‐s‐teen‐mobile‐report‐calling‐yesterday‐tex=ng‐today‐using‐apps‐tomorrow/Yuilop © Copyright 2011

Digital natives and Millenials communication is fast and short … Messaging is • Asynchronous  • More private • Less intrusive • “Faster”  • Easier Illustra=on: Thomas Ng; Source: hMp://www.wired.com/magazine/2010/12/st_thompson_short_long/ … longer format communication, e.g. Voice still continues to be used, but only for in-depth conversations, emergencies or emotional important eventsYuilop © Copyright 2011

Phone call is dead? … or voice calls declining?Source: hMp://techcrunch.com/2010/11/13/alexia‐phone‐home/, hMp://thenextweb.com/mobile/2011/01/04/voice‐is‐dead‐your‐smartphone‐is‐now‐a‐no=ﬁca=on‐device/Yuilop © Copyright 2011

Japan (again) leading the way in mobile NTT DoCoMo (Japan) is leading the way with ARPU split shiqed to more than 50%  from data revenue, based on change in user behavior, especially among young  subscribers, who use increasingly more data instead of talking to each other  (Source: Monica Paolini Oct 2010; hMp://www.ﬁercebroadbandwireless.com/story/paolini‐data‐revenues‐surpass‐voice‐revenues‐docomo/2010‐10‐27)Yuilop © Copyright 2011

More than 30% of user base has smartphones in US … but more than 50% sold are still dumb-phones hMp://blog.nielsen.com/nielsenwire/online_mobile/mobile‐snapshot‐smartphones‐now‐28‐of‐u‐s‐cellphone‐ market/Yuilop © Copyright 2011

Social networks will help MobileVoIP grow rapidly Mobile VoIP to reach 139 Million users by 2014 … ONLY?!  (Source: In‐Stat market analyst Amy Cravens, Feb 2011) • Skype recently reached 25 million concurrent users • Facebook has over 600 million users • Vonage Facebook mobile VoIP applica=on • Google claims 300,000 Android phones are ac=vated daily, all of them can have a  mobile VoIP app ac=vated • Google Voice live in US with free calls • T‐Mobile US subscriber use mobile VoIP nearly twice that of total respondersYuilop © Copyright 2011

Whatʼs next? … Video Chat?! Free from the start • 7 million users in Germany use video chat via Internet • 14 – 29 years old 21% penetration • Facebook is testing Video calling • Skype is heavily investing • Even Appleʼs Facetime is open to connect for 3rd parties Source: BITKOm study 10. February 2011Yuilop © Copyright 2011

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Jochen Doppelhammer - mobile usage trends & insights 2011

by Webbar Barcelona on Feb 20, 2011

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