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How to Outwit and Outsell Your Competition
With Covert Tactics
Social Media Breakfast-Kishwaukee Area
Co-Founder of CertifiedSocialMedia.com with
best-selling author Al Lautenslager.
CertifiedSocialMedia.com teaches how to
i...


45 Minute Workshop



Quick Intro to Social



Advanced Queries



5 Tools or Techniques



Who is linking to your ...
4




Social Media goes back 2,500 years.
The telegraph was early Social Media
technology.



Then the telephone.



The...




People think of Social Media as new
technology of the past decade.

But it‟s more than that and it‟s less than that!...


Engagement



Conversations



Networking



Word-of-Mouth



Viral

7
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
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

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Your customers are talking about you.
Your competitor‟s customers are talking
about them and with them.
Yo...









Google Alerts. Google.com/Alerts Set up for
type of information, how often you want to be
notified.
Result T...
10


Micro-blogging site. 140 characters or less



People follow other people





Similar interests, themes & events ar...




Type in „apple pie recipes‟ (without the „ „) in
Search.Twitter.com and posts containing
those keywords will be retu...









Do an advanced search using Twitter Search.
“happy hour” Exact Match.
Love OR hate. “love,” “hate” or both...
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




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Near:Chicago within:15mi
Pork rinds since:2013-12-27
Twerking until:2013-12-28
Restaurant :( or Restaurant...




See all the @replies TO someone. These are
public, not Direct Messages. Search
„to:AlyssaMilano‟ (Another great comp...










Search for people by using keywords in their
Twitter bios
Twellow
SocialBro
Friend or Follow
DoesFollow
F...
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

Monitor their @ replies. Set up a column on
Hootsuite or Tweetdeck.



Are their customers getting answered back?



...
27







Be public about it. (or not)
Be stealthy. Create a private Twitter list of
competitors. (You could do a private...
29
30






Auto-fill: Who, What, When, Where and Why
Start a query as a question. “How do I…” or
even begin with a product, ...




Search on your „niche + FAQ‟ to find what
others think is important to your audience.
Now you have some content idea...


Do a search on your „niche + submit post‟ to
find guest blogging opportunities.

33





Google Blog Search
(www.blogsearch.google.com)
Technorati (www.Technorati.com)
IceRocket (www.IceRocket.com)

Sele...
Many online searches are people looking for
solutions. Monitoring these helps you validate
markets, find killer blog topic...
36
37
38
Blog: Website-ROI-Guy.com
Kurt@WebAsylum.com
Facebook.com/WebsiteROIGuy
Twitter: @KurtScholle
Twitter: @CertifiedSocialMed...
Website Success Course is an online 30-week training course that
teaches business owners and managers how to assess, revis...
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How to setup a social media listening station 2014

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How to set up a social media listening station. Short history of social media and multiple strategies and techniques to help you determine what is important to your market, clients and prospects.

Learn how to legally and ethically listen in on some conversations your competitors are having, or more importantly - when they are not responding.

Your customers are talking about you! Learn how to respond to bad reviews.

Published in: Social Media
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Transcript of "How to setup a social media listening station 2014"

  1. 1. How to Outwit and Outsell Your Competition With Covert Tactics Social Media Breakfast-Kishwaukee Area
  2. 2. Co-Founder of CertifiedSocialMedia.com with best-selling author Al Lautenslager. CertifiedSocialMedia.com teaches how to incorporate effective Social Media tactics into an integrated marketing campaign. Coaches clients to integrate Social Media tactics into traditional marketing plans. 2
  3. 3.  45 Minute Workshop  Quick Intro to Social  Advanced Queries  5 Tools or Techniques  Who is linking to your competitor‟s blog? 3
  4. 4. 4
  5. 5.   Social Media goes back 2,500 years. The telegraph was early Social Media technology.  Then the telephone.  Then online bulletin boards and Compuserve. 5
  6. 6.   People think of Social Media as new technology of the past decade. But it‟s more than that and it‟s less than that! 6
  7. 7.  Engagement  Conversations  Networking  Word-of-Mouth  Viral 7
  8. 8.       Your customers are talking about you. Your competitor‟s customers are talking about them and with them. Your customers are looking for solutions. Your target market is asking questions. Are you listening? Cue the Mission Impossible theme! 8
  9. 9.      Google Alerts. Google.com/Alerts Set up for type of information, how often you want to be notified. Result Type: News, Blogs, Videos, Discussions How often? Real Time, Daily or Weekly How many? The Best or All Results Set up alerts on your name, market KW, competitors (& employees), coupon codes, job hunting. 9
  10. 10. 10
  11. 11.  Micro-blogging site. 140 characters or less  People follow other people   Similar interests, themes & events are organized and followed by using a #hashtag (Search for “keyword + „hashtag‟” or “What‟s the hashtag for…” a chat or topic) Trends can be followed at Search.Twitter.com 11
  12. 12.   Type in „apple pie recipes‟ (without the „ „) in Search.Twitter.com and posts containing those keywords will be returned. You could search on someone‟s name or a brand. This is a broad match. If you want a list of tweets with exact keyword phrases, include quotes. “apple pie recipes” will only return tweets with the exact phrase. If someone tweeted „recipes for apple pie‟, you would NOT get a match. 12
  13. 13.        Do an advanced search using Twitter Search. “happy hour” Exact Match. Love OR hate. “love,” “hate” or both Beer –root. Contains beer but not root. From:rwardlow7. What they tweeted. + To:mashable. Mention @Mashable “Happy Hour” near:”Chicago” 13
  14. 14.        Near:Chicago within:15mi Pork rinds since:2013-12-27 Twerking until:2013-12-28 Restaurant :( or Restaurant :( near:Chicago Traffic ? Hilarious filter:links News source:twitterfeed How to Set Up a Social Media Listening Station - Kurt Scholle 14
  15. 15.   See all the @replies TO someone. These are public, not Direct Messages. Search „to:AlyssaMilano‟ (Another great competitive tool!) Get similar information using „@alyssamilano‟ Advanced Operators Filter RT: „David Perdew –rt‟ Filter Links: „mashable –filter:links‟ Negative Mentions: „godaddy :(” Questions About: „godaddy ?‟ 15
  16. 16.        Search for people by using keywords in their Twitter bios Twellow SocialBro Friend or Follow DoesFollow FollowerCheck FollowChecker 16
  17. 17. 17
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  21. 21. 21
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  23. 23. 23
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  26. 26.  Monitor their @ replies. Set up a column on Hootsuite or Tweetdeck.  Are their customers getting answered back?  Be careful of using blatant sales pitches! 26
  27. 27. 27
  28. 28.     Be public about it. (or not) Be stealthy. Create a private Twitter list of competitors. (You could do a private list of their prospects or customers. Select “New List” on your homepage or by using Tweetdeck or Hootsuite. Follow all Twitter (and Facebook) accounts; even their employees. 28
  29. 29. 29
  30. 30. 30
  31. 31.    Auto-fill: Who, What, When, Where and Why Start a query as a question. “How do I…” or even begin with a product, service or niche. http://www.google.ca/advanced_search Auto-fill: Who, What, When, Where and Why Start a query as a question. “How do I…” 31
  32. 32.   Search on your „niche + FAQ‟ to find what others think is important to your audience. Now you have some content ideas! Do a “Top 5” or “7 Keys to…” or your own FAQ page or post. Then, do posts on each. 32
  33. 33.  Do a search on your „niche + submit post‟ to find guest blogging opportunities. 33
  34. 34.    Google Blog Search (www.blogsearch.google.com) Technorati (www.Technorati.com) IceRocket (www.IceRocket.com) Select blogs with excellent content and high subscriber numbers. Use Alexa or Compete to estimate number of visitors and gauge influence. 34
  35. 35. Many online searches are people looking for solutions. Monitoring these helps you validate markets, find killer blog topics/site content and even positions you as an obvious expert!    Answers.com Yahoo Answers (Answers.Yahoo.com) LinkedIn Answers (RIP Jan 2013) 35
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  39. 39. Blog: Website-ROI-Guy.com Kurt@WebAsylum.com Facebook.com/WebsiteROIGuy Twitter: @KurtScholle Twitter: @CertifiedSocialMedia LinkedIn.com/in/Kurt.Scholle 39
  40. 40. Website Success Course is an online 30-week training course that teaches business owners and managers how to assess, revise and improve their website. Online business development for website owners & managers. Learn how to attract more visitors who will become customers! Click here! 40
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