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CIFFOP uses Web2Present online recruiting service to inform and recruit new Master students.Summary:                 Chall...
inform current students, guiding them through their internship as well as even                              selecting new ...
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Success story with CIFFOP - Sorbonne University, Paris

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Web2Present not only invited, produced and moderated the webinar, they also 1000s informed recruited the potential new students. It started off with a discovery meeting (also 100 ´leads´, 50 online done online, between Paris and Barcelona) in order to ensure the profiles,
40% applied messaging and ´logistics´ were understood. Once clear and agreed, Web2Present
set up the Webinar, customized the look and feel according to CIFFOP´s branding
Looking ahead: and the Marketing team promoted and recruited the program broadly to 1000
Online Open Day of potential students.

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Transcript of "Success story with CIFFOP - Sorbonne University, Paris "

  1. 1. CIFFOP uses Web2Present online recruiting service to inform and recruit new Master students.Summary: Challenge CIFFOP (part of Sorbonne University, Paris) is very well known in France and isCustomer name: regularly ranked as the best place to get a Masters degree in Human ResourceCIFFOP Management. CIFFOP has been existing for the last 40 years and its reputation improved over the years. It started with a Masters degree in French, 40 years ago,Industry: then came the International Human Resource (IHRM) Master´s Degree in 20Higher Education (entirely held in English) and the Executive Master´s degree, which was opened in 2009.Headquarters: Over the years, CIFFOP has built very strong ties with CAC 40 companies (LOréal,Paris AREVA, Danone, EADS, Schlumberger, LVMH..) and today, the alumni mostly work in these prestige companies in France and abroad. As Yasmina Jaidi, the AcademicChallenge: co-director of the IHRM Master´s degree, explains ´the word of mouth and theIncrease enrollments strength of our network has further developed our success as when they meet aImprove communi- person who wants to work in the HR field, our alumni recommend CIFFOP´.cation However, as the international track of CIFFOP targets mainly internationalIncrease reach students wishing to gain a French Masters degree in the HR field, it was challenging to approach and reach them. For that reason, CIFFOP´s AcademicResults: Director resorted to Web2Present, in order to overcome the limitations of reach,Increased reach and time and place through their online webinar service.AwarenessBetter informed Approach and Results:Improved satisfaction Web2Present not only invited, produced and moderated the webinar, they also1000s informed recruited the potential new students. It started off with a discovery meeting (also100 ´leads´, 50 online done online, between Paris and Barcelona) in order to ensure the profiles,40% applied messaging and ´logistics´ were understood. Once clear and agreed, Web2Present set up the Webinar, customized the look and feel according to CIFFOP´s brandingLooking ahead: and the Marketing team promoted and recruited the program broadly to 1000Online Open Day of potential students. Irina Costea, Community Manager of Web2Present explains:Online Forums ´I basically got into the skin of a student and thought; where do they look forInternship guidance information and do people discuss about these type of HR programs? That´sOnline Interviews where I joined in, understood what they were looking for and was able to drive a substantial amount of students to sign up for the webinar´. The end-result: 100 registrations, of which 50 live. The ones that could not attend had the possibility to watch the recording. And above all: 40% actually signed up for CIFFOP´s Master in HR! C´est pas fini! After having gathered the survey results, where all students were thanking us for the interactive sessions as they answered a lot of the questions and allowed communication ways normally not possible, CIFFOP was convinced. Both students and Program Directors enjoyed the easy, interactive session and enabled new academic students to sign up which they normally would not have reached. Therefore, besides this creative way, online sessions have already been done to
  2. 2. inform current students, guiding them through their internship as well as even selecting new students through online interviews. ´We already agreed to continue these online sessions as not only do they make sense for bringing new students, with Web2Present´s dedicated support we really feel we have a new communication channel which we can rely on. We feel closer to the students, save time and travel, and it puts CIFFOP on the ´digital map´, which is where today´s students are´ adds Yasmina Jaidi. ´One of our aims is building better relationships with our students, and Web2Present has helped us achieve that aim´. Back-up data: Did you know?!3 Factors drive ROI* Decision-makers rather joins Online than in personREACH: Join OnlineThe percentage of your target-market that receives and absorbsyour marketing message. A webinar eliminates logistical-, travel Top Marketing Investment in 2011 ($)and cost-restrictions and increases your reach. 70 60 50 40 30 20 10 0ATTENTION: moreHow much media really gets your focused, conscious attention? sameWebinars enables you to interact directly with your audience, lessunlike online ads, print/ magazines, blogs, Google SEO etc. Linked-in B2B Social Facebook Media Webinars ChannelLEADS!! TwitterLeads are sales converted as the result of effective reach and 0 5 10(interactive) attention strategies and tactics. Webinars allowyou to get qualified leads and detailed data. Marketing goals Brand awareness Web traffic *ROI we often like to refer to as Risk Of Ignoring.. Leadgeneration Deeper engagement thSources: 1. Center For Exhibition Research. 2. The RealTime Report (May 9 , 2011), 3. The Marketing Sherpa 2010, Business.com B2BSurvey 2010.

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