Student recruitment 2.0
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Student recruitment 2.0

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We work together with leading Universities and Business Schools to recruit new (International) students for them. This is proven to be a very effective way to inform, increase reach and attract new ...

We work together with leading Universities and Business Schools to recruit new (International) students for them. This is proven to be a very effective way to inform, increase reach and attract new students. Web2Present takes care of everything, except the presentation. contact@web2present.com

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  • I might suggest bullets under each heading to make it easy to read. Also, you could add examples of countries under “student recruitment” like Brazil which is a hot market right now. Show that you know the trends of where the students are!
  • We could dress this up a bit! 
  • I think most of us here present today, as myself, attended University in the time of faxes, desktops (possibly type-writers?), printed brochures and not of social media, smartphones and tablets.. Our current students don´t even know what this is (show Iphone case) 
  • I suspect you all are aware of these changes and research backs this up: students are massively online, e.g. FB reaching 1.2 billion people, 70% of all SM users is outside US, they spend more time in social media than watching TV and most important >60% bases their decision where to study from Social media. Topics most discussed in SM are Sports and Education.. Basically if you aren´t where today´s students are, you are losing out.
  • (Read through above), and the benefit of this webinar is that you might be eating a donut while listening to me!  Ok so let´s move from Donuts to Student Recruitment, what can Social media be used and what are the main goals Universities use it for (next slide)
  • Since most of you present today are Admissions or Student Recruitment Managers, you are likely involved in a lot of the above tasks. Basically many Universities are familiar with Social media for engaging Alumni, perhaps through a Linkedin group, as well as using Social media to increase Awareness and engage with current students (through FB, YouTube or internal communities). However a lot of Universities are not, yet, very involved in using Social media to engage with prospective students, getting more info on them as well as recruit them. This is the next level of engagement and I think you agree, the most rewarding. So how do we start and basically move from conversations to conversions? (next slide)
  • For many professionals involved in Student Recruitment it´s difficult to know where to start, in this fast changing world of Social media, with new ones popping up every day.. For example how many of you know Pinterest is the fastest growing social network? Not only using the right medium but also the right content is of critical importance to move the conversations to conversions..
  • Branded content is key to a succesful Marketing mix and needed to move to a valuable result. Not only is it essential, it also is a lot of work as the content needs to be updated frequently, be of value to the audience and engaging. We have for example a team of Marketing who works daily in our Facebook and Blog to provide students with useful information, entertaining them with posts or surveys. We get direct feedback from our readers and not only get them more engaged but also increase our following with 100s of people everyday.
  • Ok so I´ll explain you in a bit more detail how we combine Social media with other tactics. Basicaly Web2Present targets your audience through Webinars by recruiting and qualifying participants through the combination of Social Media, SEO, discussion groups and Email marketing. Whereby the Webinar-platform is the delivery method, which increases your reach, actual leads are generated through our targeted promotions.
  • Ok so why webinars? As you are experiencing right now yourself, the benefits are obvious.. Not only can you sit back, relax and have a coffee (with or witouth a donut) while listening to this, it allows for both parties to save money on travel-cost, yet being interactive and getting direct feedback and data. Also the webinar can be recorded, as we are doing now, as not all people registered could join and it can be shared afterwards to spread the word.
  • Ok, so now that we understand the benefits of Social media and Webinars, we can see it´s ideal for targeting students wherever they are. This map shows the various different social networks around the world. We might be familiar with Facebook and Linkedin, but did you know lots of students in both Brazil and India check Orkut? Or potential master/ MBA students in Germany are on Xing? Or Chinese, due to their mainly Facebook restrictions, are on Ren-ren or Qzone (>500 million)? Well, we at Web2Present are active on most of these and moreover have Partnerships in some main areas where our promotions are more challenging (India, China and US).
  • So this slide explains to you how our process works when we team up with Universities to recruit students for their programs. First we schedule in a Discovery meeting, online, basically like this, to discuss the specific program requirements and target-audience. Then once we both agree it´s feasible, we research where this target-audience is online, increase their following, before we start our targeted promotions. The total time is about 6-8 weeks prior to the live Webinar. We always also do a Dry-run to ensure all is clear and the presenters are comfortable. In the dry-run Web2Present ensures everybody can connect fine (audio/ video) and takes care as Master of Ceremony in the Q&A section. This is the most important part by the way, as students get their last doubts taken care of before they appply. After the live Webinar we do a post-review to discuss how it went and especially provide the results and recording.
  • As mentioned the starting-point is the Discovery meeting, which is a critical point for both sides to ensure we target the right audience and determine if feasible.. We cannot recruit for all study programs, and we will inform so since we guarantee a minimum quantity and quality. Once clearly identifies we start the promotions.. To view examples either check out our Blog but especially our Study Abroad Webinar page in Facebook (next slide):
  • We prove to be very succeful in Facebook. This group was only launched back in March and we are currently approaching 30.000 student-followers, growing with about 2-3000 every month.
  • Web2Present has a proven history with only 2 years in the market, already helping out various leading companies to generate leads, increase awareness and providing professional webinars. A pioneer in SaaS (software-as-a-service), WebEx realized this model offered so much more than just a different software delivery vehicle…and made web conferencing readily available to anyone with a web browser, anywhere in the world. The market need for cross-company collaboration has been validated…by a steadily growing number of users…and by increasing competition in the space. But, even as big players have entered the market, WebEx has maintained market leadership. Note to field…fun fact: 566 of the Fortune 1000 use WebEx (April 2008)
  • Web2Present has a proven history with only 2 years in the market, already helping out various leading companies to generate leads, increase awareness and providing professional webinars. A pioneer in SaaS (software-as-a-service), WebEx realized this model offered so much more than just a different software delivery vehicle…and made web conferencing readily available to anyone with a web browser, anywhere in the world. The market need for cross-company collaboration has been validated…by a steadily growing number of users…and by increasing competition in the space. But, even as big players have entered the market, WebEx has maintained market leadership. Note to field…fun fact: 566 of the Fortune 1000 use WebEx (April 2008)
  • Web2Present has a proven history with almost 3 years in the market, already helping out various leading companies to generate leads, increase awareness and providing professional webinars. A pioneer in SaaS (software-as-a-service), WebEx realized this model offered so much more than just a different software delivery vehicle…and made web conferencing readily available to anyone with a web browser, anywhere in the world. The market need for cross-company collaboration has been validated…by a steadily growing number of users…and by increasing competition in the space. But, even as big players have entered the market, WebEx has maintained market leadership. Note to field…fun fact: 566 of the Fortune 1000 use WebEx (April 2008)
  • Web2Present has a proven history with almost 3 years in the market, already helping out various leading companies to generate leads, increase awareness and providing professional webinars. A pioneer in SaaS (software-as-a-service), WebEx realized this model offered so much more than just a different software delivery vehicle…and made web conferencing readily available to anyone with a web browser, anywhere in the world. The market need for cross-company collaboration has been validated…by a steadily growing number of users…and by increasing competition in the space. But, even as big players have entered the market, WebEx has maintained market leadership. Note to field…fun fact: 566 of the Fortune 1000 use WebEx (April 2008)
  • That´s it for today, I hope you find it useful. Now hopefully you don´t come across the above Dilbert cartoon.. Otherwise call us  Ok, so before I open it up for any questions you might have, I have another quick Polling for you to see how you want us to follow up, either by sending the presentation, any case-studies, discuss the options with a representative or if you are already considering a Student Recruitment Webinar for one of our programs we can directly schedule a Discovery meeting with you. Also feel free to leave any other remarks or recommendations. Thank you. Meanwhile you are filling this out and thinking of any questions, I show you 2 case-studies, one from Sorbonne in Paris and another from IE Business School.
  • Not sure what the color bars are. I think a list of programs just with logos like you have on the next page says it all.

Student recruitment 2.0 Student recruitment 2.0 Presentation Transcript

  • Student Recruitment 2.0 By Web2Present ´The Social Platform for great content, interactivity and increased reach´
  • Introducing STUDENT RECRUITMENT We work together with leading Universities and Business Schools to recruit new (International) students for them. This is proven to be a very effective way to inform, increase reach and attract new students. Web2Present takes care of everything, except the presentation. LEAD GENERATION WEBINARS Lead-generating webinars to increase reach, credibility and brand awareness. A combined approach of Event management, Online Marketing tactics and targeted Audience Recruitment . Sponsor one of our webinars or let us tailor one specifically for your organization. ONLINE EVENT Whether connecting a LIVE conference with Online Attendees anywhere in the world or have everyone join Online: get more delegates and increase brand-awareness, - participant satisfaction and – ROI! We manage, support and take care of the live stream.
  • Polling
  • Student Recruitment 2.0 Source: Full Fabric - ´target, segment and nurture leads´
  • Research shows: – Social integration is key – from real live social influences to online social networks¹ – Reach students where they are: Online² – Time in social media = time partying >TV! – >60% uses SM to decide on study³ – Targeting is essential – how to reach the right profiles Student Recruitment 2.0 1. Report ´The Social side of Student Retention: www.uversity.com/research 2. Report Higher Education Research Institute
  • Goals
  • Social Media: from conversations to conversions Social Web2Present
  • And more… Branded Content Indirect Promotions Content Marketing Blog PostsVisual content Direct communications Forum Participation Event Listings Social Web2Present
  • Target, reach and interact WEBINAR SEO Database Social Media Partnerships ADS Content Marketing
  • Why webinars? • Extend your reach • Lower Cost • Higher quality leads • Recordings -> ongoing leads • Increased conversion • Be perceived as a Thought Leader and also care about the environment • No travel time nor time out of the office • Calculated ROI
  • The Students Social Map PP P = Partnerships PP PP
  • Estimated Timeline WEB2PRESENTWEB2PRESENT YOUYOU
  • Our strategy is based according to the social media behavior of the target students of every country / region. – Language – Age – Hobbies – Interests – Educational Background The dots are a little busy – I would use Solid colors. Global International Marketing Strategy From conversations to conversions
  • Facebook
  • Tips for Social Media Success • Create social media goals but don’t be afraid to try new initiatives • Spend less time planning and more doing: change happens fast online • Align goals with the right social networks
  • Tips for Social Media Success • Be transparent, conversational and of value • Provide different communities for prospective, current and alumni students (monitor but don´t interfere) • Use social media to facilitate offline connections (events, communities, meet-ups, interviews) • Explore various solutions, in-house vs. outside vendors (time, effectiveness vs ROI).
  • Results polling
  • Considerations • Top challenge: Budget. Consider Webinars (via 3rd party) to save on travel/cost and increase reach • Outsourcing increases professionalism, credibility and lowers risk of failure (audio, video, moderation) • Top challenge: Quality. Monitor if message is coherent with the right media and reconsider content/ messaging
  • Considerations • Get in on Social media, otherwise you are left out and don´t be afraid to make mistakes • Consider well the time to invest vs. ROI: • DIY vs. Outsourcing. Trial and error vs. Experience and Measured results
  • What´s next?
  • Sorbonne University grows Enrollment • CIFFOP (part of Sorbonne University, Paris) is regularly ranked as the best place to get a Master's degree in Human Resource Management in France. However, as CIFFOP targets mainly international students wishing to gain a French Master's degree in the HR field, it has always been challenging to approach and reach them. Objectives •Student recruitment, thought leadership and brand awareness. •overcome the limitations of reach, time and budget through Web2Present´s online webinar service. •Webinars increased their awareness to students all over the world •Interactive session where especially Q&A session was highly successful •High engagement and feedback, through video, polling questions and Reports •Attracted 20 new students through 1 session ! View their session here: http://www.web2present.com/recorded-webinars-details.php? id=71
  • Europe´s # 1 Business school choses Web2present ¨It is not the Technology itself, the Recruitment of the Students or the Event management, it is an integrated approach of all of these to provide a valuable session which leads to generating Awareness and interest to apply.¨ http://rankings.ft.com/businessschoolrankings/european-business-school-rankings-2012
  • Clients and Webinar Registrations Universities from around the world have trusted our services. * Clients with package of 30 registrations
  • Our Clients