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WEB2PRESENT
Our Value Proposition:
´The Social Platform for great content,
interactivity and increased reach´
Products & Services
STUDENT RECRUITMENT
We work together with leading Universities and Business Schools to recruit
new (In...
Web2Present’s Overview
WEBINARS
SEO
Database
Social
Media
Partnerships
ADS
Content
Marketing
Estimated Timeline
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
...
Discovery Meeting
•  A 1 hour online meeting will take place
between W2P and the customer to
determine, topic, attendee pr...
Research
•  Based on the discovery meeting, W2P will
research where these potential students
can be reached online… (blogs...
Customized Registration Form
•  W2P will create a customer branded registration
form with questions chosen by the customer...
Online Marketing Campaign
•  Based on W2P’s research, a targeted online
marketing campaign will be carried out.
•  It will...
The Students Social Map
Our strategy is based according to the social media
behavior of the target students of every country /
region.
–  Language...
Facebook
Facebook
•  Over 22,000 followers as of August 1st.
•  Average growth of 1000 per month.
•  Daily interactions.
•  Direct ...
Our presence in other
Social Media
Branded Content
Indirect Promotions
Content Marketing
Guest PostsVisual content
Direct ...
Webinar Production
•  Dry run (15 minutes)
W2P will conduct a dry run with the customer to ensure
that everything is worki...
Post Webinar
•  An online meeting will be carried out with
the customer couple of weeks after the
webinar, in order to rev...
Benefits
•  Stop only going to the same fairs & using the same
agents as your competitors.
•  'Go' where your students are ...
Clients and Webinar Registrations
Universities from around the world have trusted our services.
* Clients with package of ...
Sorbonne University attracts
more Students
•  CIFFOP (part of Sorbonne University, Paris) is regularly ranked as the best
...
Europe´s nr. 1 Business school
choses Web2present
•  IE Business school is the nr.1 Business School according to the 2012 ...
Some of the Universities we are
working with…
START RECRUITING STUDENTS OUTSIDE
OF YOUR GEOGRAPHIC REACH!
Rambla Catalunya 66, 5 D
08007 Barcelona Spain
www.web2present...
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International Student Recruitment Process

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Transcript of "International Student Recruitment Process"

  1. 1. WEB2PRESENT Our Value Proposition: ´The Social Platform for great content, interactivity and increased reach´
  2. 2. Products & Services STUDENT RECRUITMENT We work together with leading Universities and Business Schools to recruit new (International) students for them. This is proven to be a very effective way to inform, increase reach and attract new students. Web2Present takes care of everything, except the presentation. LEAD GENERATION WEBINARS Lead-generating webinars to increase reach, credibility and brand awareness. A combined approach of Event management, Online Marketing tactics and targeted Audience Recruitment . Sponsor one of our webinars or let us tailor one specifically for your organization. ONLINE EVENT Whether connecting a LIVE conference with Online Attendees anywhere in the world or have everyone join Online: get more delegates and increase brand- awareness, - participant satisfaction and – ROI! We manage, support and take care of the live stream.
  3. 3. Web2Present’s Overview WEBINARS SEO Database Social Media Partnerships ADS Content Marketing
  4. 4. Estimated Timeline Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 – 2hrs) Follow-up and conversion WEB2PRESENT YOU
  5. 5. Discovery Meeting •  A 1 hour online meeting will take place between W2P and the customer to determine, topic, attendee profiles and logistics. ü  Who are our target students? ü  What course will be promoted? ü  Approximately when will it take place? •  Done 8 weeks prior to the Webinar Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 – 2hrs) Follow-up and conversion
  6. 6. Research •  Based on the discovery meeting, W2P will research where these potential students can be reached online… (blogs, social networks etc.) •  The research usually takes 2 weeks. •  It start 8 weeks prior to the webinar. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 – 2hrs) Follow-up and conversion
  7. 7. Customized Registration Form •  W2P will create a customer branded registration form with questions chosen by the customer. •  Prior to promotion (at latest 6 weeks prior to the webinar). Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 – 2hrs) Follow-up and conversion
  8. 8. Online Marketing Campaign •  Based on W2P’s research, a targeted online marketing campaign will be carried out. •  It will take 6 weeks •  Starts once registration page is done 6 weeks prior to the webinar. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 – 2hrs) Follow-up and conversion
  9. 9. The Students Social Map
  10. 10. Our strategy is based according to the social media behavior of the target students of every country / region. –  Language –  Age –  Hobbies –  Interests –  Educational Background Global International Marketing Strategy Your target is our challenge…
  11. 11. Facebook
  12. 12. Facebook •  Over 22,000 followers as of August 1st. •  Average growth of 1000 per month. •  Daily interactions. •  Direct connection with other SM. •  Targeted language posts. •  Viral promotions. •  Facebook Ads. •  Promoted Posts.
  13. 13. Our presence in other Social Media Branded Content Indirect Promotions Content Marketing Guest PostsVisual content Direct communications Forum Participation Event Listings Social Web2Present
  14. 14. Webinar Production •  Dry run (15 minutes) W2P will conduct a dry run with the customer to ensure that everything is working well a few days prior to the webinar. •  Webinar production / hosting On the day of the webinar W2P takes care of everything from hosting to producing and acting as master of ceremony. The webinar lasts between 1 - 2 hrs. depending on the length of the presentation(s) and the duration of the Q&A session. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 – 2hrs) Follow-up and conversion
  15. 15. Post Webinar •  An online meeting will be carried out with the customer couple of weeks after the webinar, in order to review the results of the session (30min). •  Webinar recording sent to everyone who registered. •  A report with attendee details handed over to customer. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 – 2hrs) Follow-up and conversion
  16. 16. Benefits •  Stop only going to the same fairs & using the same agents as your competitors. •  'Go' where your students are (online). •  Be perceived as a Thought Leader. •  Expert 3rd party session increases credibility and significantly lowers risk of failure. •  Extend your reach & lower your cost. •  Higher quality leads > improved response > increased conversion > increased brand awareness. •  No travel time nor time out of the office. •  Webinar recording and Post-session Analysis (detailed Reports).
  17. 17. Clients and Webinar Registrations Universities from around the world have trusted our services. * Clients with package of 30 registrations
  18. 18. Sorbonne University attracts more Students •  CIFFOP (part of Sorbonne University, Paris) is regularly ranked as the best place to get a Master's degree in Human Resource Management in France. However, as CIFFOP targets mainly international students wishing to gain a French Master's degree in the HR field, it has always been challenging to approach and reach them. For that reason, CIFFOP´s Academic Director contracted Web2Present, in order to overcome the limitations of reach, time and budget through Web2Present´s online webinar service. Objectives: Student recruitment, thought leadership and brand awareness. • Webinars increased their awareness to students all over the world • Interactive session where especially Q&A session was highly successful • High engagement and feedback, through video, polling questions and Reports • Attracted 20 new students through 1 session !   View their session here: http://www.web2present.com/recorded-webinars-details.php?id=71
  19. 19. Europe´s nr. 1 Business school choses Web2present •  IE Business school is the nr.1 Business School according to the 2012 Financial Times ranking: http://rankings.ft.com/businessschoolrankings/european-business-school-rankings-2012 •  Pre-, During and Post Event Management: •  customized registration tailored to the MBA´s criteria •  audio through VoiP so anyone can join, with video and presentation simultaneously transmitted in real-time •  both live- as well as interactive online audience •  Follow-up Survey for useful information on feedback, satisfaction and effectiveness •  Reports analysis on Registration Source, Attendance, Attention ratio etc. •  Recording re-used for increased reach and ROI It's not just the technology itself, the research, the marketing activities, the interactivity or the event management. It is the integrated approach of all these that result in increased awareness, interest from students and ultimately a great ROI.
  20. 20. Some of the Universities we are working with…
  21. 21. START RECRUITING STUDENTS OUTSIDE OF YOUR GEOGRAPHIC REACH! Rambla Catalunya 66, 5 D 08007 Barcelona Spain www.web2present.com
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