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Student Recruitment Webinars. Marketing Strategy and Process.

Student Recruitment Webinars. Marketing Strategy and Process.

Published in: Technology, Business

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  • 1. WEB2PRESENT Our Value Proposition: ´The Social Platform for great content, interactivity and increased reach´
  • 2. Products & Services STUDENT RECRUITMENT We work together with leading Universities and Business Schools to recruit new (International) students for them. This is proven to be a very effective way to inform, increase reach and attract new students. Web2Present takes care of everything, except the presentation. LEAD GENERATION WEBINARS Lead-generating webinars to increase reach, credibility and brand awareness. A combined approach of Event management, Online Marketing tactics and targeted Audience Recruitment . Sponsor one of our webinars or let us tailor one specifically for your organization. ONLINE EVENT Whether connecting a LIVE conference with Online Attendees anywhere in the world or have everyone join Online: get more delegates and increase brand- awareness, - participant satisfaction and – ROI! We manage, support and take care of the live stream.
  • 3. Web2Present’s Overview WEBINAR SEO Database Social Media Partnerships ADS Content Marketing
  • 4. The Students Social Map P P = Partnerships P P
  • 5. Our strategy is based according to the social media behavior of the target students of every country / region. –  Language –  Age –  Hobbies –  Interests –  Educational Background Global International Marketing Strategy Your target is our challenge…
  • 6. Facebook
  • 7. Facebook •  Over 22,500 followers as of August 1st. •  Average growth of 1000 per month. •  Daily interactions. •  Direct connection with other SM. •  Targeted language posts. •  Viral promotions. •  Facebook Ads. •  Promoted Posts.
  • 8. Our presence in other Social Media Branded Content Indirect Promotions Content Marketing Guest PostsVisual content Direct communications Forum Participation Event Listings Social Web2Present
  • 9. Top reasons to use a service provider •  Expert 3rd party session increases credibility and significantly lowers risk of failure •  We find the right Audience profiles to generate a quality audience / leads! •  No time out of the office •  Increase awareness •  Flawless Audio/ Video •  Post-session Analysis (Reports)
  • 10. Estimated Timeline Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 – 2hrs) Follow-up and conversion WEB2PRESENT YOU
  • 11. Guaranteed Return on Investment •  Extend your reach •  Lower Cost •  Higher quality leads •  Improved response •  Increased conversion •  Increased Brand Awareness •  Be perceived as a Thought Leader and also care about the environment •  No travel time nor time out of the office
  • 12. Sorbonne University attracts more Students •  CIFFOP (part of Sorbonne University, Paris) is regularly ranked as the best place to get a Master's degree in Human Resource Management in France. However, as CIFFOP targets mainly international students wishing to gain a French Master's degree in the HR field, it has always been challenging to approach and reach them. For that reason, CIFFOP´s Academic Director contracted Web2Present, in order to overcome the limitations of reach, time and budget through Web2Present´s online webinar service. Objectives: Student recruitment, thought leadership and brand awareness. • Webinars increased their awareness to students all over the world • Interactive session where especially Q&A session was highly successful • High engagement and feedback, through video, polling questions and Reports • Attracted 20 new students through 1 session !   View their session here: http://www.web2present.com/recorded-webinars-details.php?id=71
  • 13. Europe´s nr. 1 Business school choses Web2present •  IE Business school is the nr.1 Business School according to the 2012 Financial Times ranking: http://rankings.ft.com/businessschoolrankings/european-business-school-rankings-2012 •  Pre-, During and Post Event Management: •  customized registration tailored to the MBA´s criteria •  audio through VoiP so anyone can join, with video and presentation simultaneously transmitted in real-time •  both live- as well as interactive online audience •  Follow-up Survey for useful information on feedback, satisfaction and effectiveness •  Reports analysis on Registration Source, Attendance, Attention ratio etc. •  Recording re-used for increased reach and ROI It is not the Technology itself, the Recruitment of the Students of the Event management, it is an integrated approach of all of these to provide a valuable session which leads to generating Awareness and interest to apply.
  • 14. Universities that worked with us…