10 things you should measure in your ESN

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10 things you should measure in your ESN

  1. 1. Richard Hughes Director of Social Strategy BroadVision @_richardhughes10 Things You Should Measure In Your Enterprise Social Network
  2. 2. What to measure?
  3. 3. Where Real Work Gets DoneClearvale is the social network forbusiness, where transparency andaccountability mean real work getsdone.When applied to business processes,working socially with Clearvale willunlock sources of knowledge and speedinnovation; drive faster, more informeddecision making; and accelerate salescycles.
  4. 4. 1. Percentage of active network members 90 80 • Most basic indication 70 Why? of whether your network is successful 60 50 40 30 • Trend towards 100% 20 • Dependent on nature What is of the network 10 “good”? • Don’t be discouraged by initial peak followed 0 by short-term decline
  5. 5. 2. Contribution per user 80 70 • We want 60 Why? contributors, not just “lurkers” 50 40 30 20 • Steady increase followed by 10 What is levelling off “good”? • Work towards 0 defined target of contribution Create Comment Rate
  6. 6. 3. Most active users • Identify community Why? champions • Illustrate best practices What is • Active users across a range “good”? of departments
  7. 7. 4. Participation inequality • A success network needs to encourage participation from as Why? many people as possible, not be dominated by a few individuals • Upward trend • For internal What is network, 90% of “good”? activity from >30% users is good; <10% is Image credit: Christopher Allen bad. http://www.flickr.com/photos/christophera
  8. 8. 5. Non-contribution 90 • A few very 80 active users can 70 Why? skew averages 60 and hide non- 50 contribution 40 30 20 10 What is • Zero 0 “good”? Percentage of active members Percentage of active members not contributing
  9. 9. 6. Social reach • Social networks are Why? there to connect people • Dependent on role • May be 50-100 or What is higher “good”? • Zero is bad; anything below 3 is probably bad
  10. 10. 7. Non-engagement • Users with high reach can skew Why? average and hide non- engagement What is • Zero “good”?
  11. 11. 8. Most valued users • Recognise and reward most respected Why? members • Illustrate best practices No: 262 • Ideally from a range of different departments What is • Should intuitively “good”? match subjective opinion of most valued Yes: 13638 users
  12. 12. 9. Most active communities/groups • Identify showcases Why? of best practice • Most active What is communities “good”? are focused on real work
  13. 13. 10. Inter-group connectivity • Understand how well the objective Why? of cross-team communication is being achieved • Strong What is connections between “good”? groups, not isolated hubs
  14. 14. 10 thing you should measure Connectivity Activity Popularity Percentage of active Social reach Most valued users network members Non-engagement Contribution per user Most active Most active users communities/groups Inter-group Participation connectivity inequality Non-contribution
  15. 15. Inform members of their progress Connectivity 10 8 6 4 2 0 Popularity Activity
  16. 16. www.clearvale.com

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