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Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3
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Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3


Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. …

Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.

Topic: Blogging, µicroblogging and the top 3
Author: Nicholas Standage (PAU Education)

Published in Technology
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  • 1. This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. Nicholas Standage P.A.U Education Blogging, µicroblogging and the top 3
  • 2. Today´s session • Blogging? – Why? Where? How? • microblogging? – Is this just a smaller version of a blog? • Twitter – What is it? What can I do with it? How can this apply to my audience? • Facebook – What is it? How can I use it? • LinkedIn – How does it work? Arent the first two enough? • Further references
  • 3. Blogs – Opinion! A blog is merely a tool that lets you do anything from change the world to share your shopping list. A blog is a post focused on a specific theme that can generate a sequence of comments
  • 4. 2 types of Blogs Dedicated blog pages Blogs within a portal
  • 5. Some of the nets most popular blogs Huffington Post - Business Insider - Engadget - Lifehacker - Autoblog - . . . . Why are these blogs so popular?
  • 6. What makes a blog effective? The topic The way that the topic is presented The user interface The people who are blogging The dissemination of the topic among other channels? • Clarity, • Simplicity • Professionalism  Openness?  Time consuming?  Expert knowledge?  Does it look nice? Does it matter? Vs.
  • 7. What makes a blog effective? Frequency Date /Time of Posting SEO Call for Action Hourly? Daily? Weekly? Monthly? When is your target audience most active? Appearance in search results (tags, descriptions, labels) Give practical advice to your audience
  • 8. How do i begin? If you have a site implementing the blog module on your Content Management System : Drupal, Joomla, etc… Creating your own domain Using some of those great free blogging platforms currently available Very easy to use, flexible to customize THINK ABOUT YOUR AUDIENCE (Who, Why, What do they need? )
  • 9. I created a blog section on my site now what? • Identify your key actors – Who will be posting on your site? Collective blogs • Selected stakeholders blogging
  • 10. Creating a blog – next steps • Identify your key actors – Who will be posting on your site? Open Community blogs • Open to everyone
  • 11. • Inform your audience about your new feature  Newsletters, mailing campaigns, Social Media • Use it – Get involved!  A good beginning is half the battle Creating a blog – next steps
  • 12. µicroblogging? What is it? A shorter more precise version of a blog..BUT! Why it's important not to confuse the value of technology with value of teaching Technology-With/133551/ … #elearning• Short in Content • Short in Size • Can contain links • Can contain images SOCIAL MEDIA NETWORKS
  • 13. Twitter What is it? A µicroblogging service that enables its users to send and read text-based messages of up to 140 characters known as "tweets” Twitter uses #Hashtags to classify the tweets to mark keyword or topics Follow the people that interest you People interested by you become your Followers Create and subscribe to Lists of people that interest you
  • 14. Twitter A tweet is precise, short in size and duration and is open to everyone What makes a tweet powerful? • The person who tweets i.e. Celebrities • The content of the tweet – Something that is of interest to a large group • The way that it is written Study shows: Need for more #ICT skilled workforce in #Europe LINK do you agree?
  • 15. Twitter The Whitney Houston Story Death anounced by a Man to his 14 followers 27 Minutes later after it was confirmed by the Associated Press it was retweeted 10 000 times
  • 16. Twitter Beginning to tweet Create an account Customize it with the look and feel of your project Define or search for a #Hashtag Follow the people that interest you Tweet and re-tweet daily – Let the people know what you are doing Create a list with the users that interest you
  • 17. Twitter A Success Story on Twitter @elearningeuropa More than 2300 followers 3rd largest traffic source on the website A learning and research tool
  • 18. FACEBOOK The Worlds most popular social networking service • See what others are up to • Tell a story… based on facts and time of occurrence • Chat and send Private messages • Search for people, places, topics • Measure your interaction with your target audience Profiles Pages Groups
  • 19. FACEBOOK PROFILES Your customizable personal page Your Friends Your Interests Music, Movies, and much more Your photos Your events The first step!
  • 20. FACEBOOK PAGES – What are they? Pages are for businesses, organizations and brands to share their stories and connect with people.. Pages can only be created and managed by official representatives Anyone can like a page and receive news feeds from it People who like your Page and their friends will get updates in their news feeds
  • 21. FACEBOOK PAGES – How do i create one? 1. Create your profile 2. Home -> Create a Page 3. Add Picture, Description 4. Advertise it!
  • 22. FACEBOOK GROUPS – What are they? Have things you only want to share with a small group of people? • Add friends, and start sharing. • Post updates • Poll the group • Chat with everyone at once Groups can be closed or Open Anyone can create a group!
  • 23. FACEBOOK GROUPS – Creating one! 1. Create your profile 2. Home -> Create a Group 3. Add Picture, Description 4. Invite your friends to Join! Confused between a Page and Group?
  • 24. FACEBOOK Choosing between a Page and a Group Key points to consider beforehand • Who´s is your audience? • You are the official representative of your project • Make sure you are aware of the differences between the two • Consider having both
  • 25. FACEBOOK What are the key differences? Pages • Official • Open to everyone • Better for larger audiences • Advertising capabilities • Do you need visitor statistics? Groups • Can be Open or Closed • Do you need to live chat? • Better for smaller audiences
  • 26. FACEBOOK Advertising on Facebook Facebook Ads • Promote Content on your Page • Promote your page and increase its fan base  Target only the audience that you want (location, gender, age)  Set the budget that you want  Measure the impact of your advertising
  • 27. FACEBOOK A Facebook Success Story 15000 Fans 551 talking about it Used for: • Sharing the latest updates of the project • Expand the reach of their project • Inspire teachers • Building a community Not being afraid to openly communicate!
  • 28. LinkedIn Getting the most out of your professional network Create a Page for your Project
  • 29. LinkedIn Creating thematic discussion Groups Groups provide a place for professionals to: • Share content • Find answers • Make contacts • Establish themselves as industry experts. Groups can be Open or with Restricted Access
  • 30. LinkedIn GROUPS – Creating one! 1. Create a Profile 2. Join other groups – see how they work 3. Groups -> Create Group 4. Add Description, Images, Name, type.. 5. Share your Group and Invite professionals to Join 6. Start a Discussion
  • 31. LinkedIn PAGES – Creating one! GROUPS Vs. PAGES Companies -> Add Company Personalize it! Connect it with your other Social Media Profiles Pages offer public information about the Organisation on LinkedIn Discuss -> GROUPS Create Polls - > GROUPS Participation analytics - > GROUPS Announce updates - > PAGES Advertise your page on LinkedIn
  • 32. LinkedIn A LinkedIn Success Story More than 13 discussions and 50 new members a week - The Warwick Business School • News • Events • Practical Advice • Jobs
  • 33. Demographics Which tools is your target audience using? • How are they using it • Language • Frequency and level of usage What kind of expertise do you have in-house?
  • 34. Choosing your tool(S) • Most popular network • More personal look and feel • Very customizable • Can be used for advertising • Offers both Open and restricted communication • Professional look • Good for Networking • Can be used for advertising • Offers both Open and restricted communication • Short, precise • Can focus on type of audience or topic • Shorter duration of content
  • 35. To Sum up Blogs µicroblogs Facebook LinkedIn Twitter YOU YOUR AUDIENCE
  • 36. A good Educator is a good Learner! Measure Listen to your audience EngageSearch Apply what you learn Make it attractive
  • 37. Future References • • 2adefa-c022-4791-abbd- 7c5701a00517.aspx • tutorial/introduction-to-seo.php • kerpen-social-media-moves-that- work.html?nav=pop • complete-guide-to-getting-the-most-out- of-twitter.html • how-to-advertise-on-facebook.html • ways-to-promote-your-blog/ • • • • • • • •
  • 38. Some questions.. How do I measure the impact of my social media presence? What kind of measuring and evaluation tools are there available? What defines an effective social media presence?